2d ago
CRM Campaign Manager – Monopoly GO!
CRM Campaign Manager – Monopoly GO!
Original Advert
Scopely is looking for a CRM Campaign Manager (9-month fixed term contract) to join our Monopoly GO! team in Barcelona on a hybrid basis.
Monopoly GO! is a global phenomenon and the biggest mobile game launch in history, captivating millions of players worldwide. The teams sit globally, with the bulk of their members located throughout Spain.
As a CRM Campaign Manager, you will be a hands-on, execution-focused contributor responsible for delivering high-impact, player-centric communications across email, push, and in-app messaging. You will partner closely with Creative, Product, and Data to translate CRM strategy into best-in-class campaigns, ensuring timely execution, strong personalization, and continuous performance optimization.
What You Will Do
- Own end-to-end CRM campaign execution across email, push notifications, and in-game messaging
- Build, launch, QA, and optimize campaigns in line with existing CRM strategy and best practices
- Work with segmentation, targeting, coordination and personalization to deliver relevant and impactful player communications
- Partner with Creative to brief, review, and iterate on copy and assets
- Monitor performance, extract insights, and continuously optimize campaigns based on data
- Ensure consistent quality, and execution while maintaining delivery timelines
What We're Looking For
- An experienced CRM professional with a strong executional background
- Comfortable working in fast-paced, live environments (mobile games, apps, or consumer products)
- Confident managing multiple campaigns simultaneously and prioritizing effectively
- Data-savvy and curious, with the ability to turn performance into action
- A proactive communicator who collaborates well with cross-functional partners
- Able to ramp up quickly, operate autonomously, and deliver impact within a defined timeframe
Nice to have
- Experience with lifecycle or automated CRM programs
- Hands-on experience with Braze or similar CRM platforms
- Background in gaming, mobile apps, or social casinos.
Please ensure that the résumé/CV you attach is written in English.
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO!" and "Pokémon GO," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry - bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team - including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely's position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like "MONOPOLY GO!" from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses - Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and "Best Workplaces for Innovators," Scopely believes that video games can be a force for good - creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.
Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.
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Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
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