1w ago
Martech Manager
Martech Manager
Requirements
Must Haves:
- 4+ years in MarTech, Marketing Ops, or Growth Ops at a B2C mobile-first company
- Hands-on experience with a Mobile Measurement Partner (Adjust, AppsFlyer, or Branch)
- Strong understanding of UTM parameters, campaign naming conventions, and attribution logic
- Google Tag Manager proficiency (web-side tagging, pixel implementation, conversion tracking)
- Experience managing ad platform integrations (Meta, Google, TikTok, ASA)
- Process-oriented mindset: can build governance frameworks, not just execute tasks
- Experience with CRM/lifecycle tools (CleverTap, Braze, Iterable)
- Familiarity with CDPs and reverse ETL (Segment, Hightouch, Rudderstack)
- Basic SQL for validation and troubleshooting (not for building models)
- Experience with affiliate platforms (Impact, Partnerize)
- Exposure to invoice/PO systems (Tipalti) and marketing cost reconciliation
- Privacy compliance knowledge (GDPR, iOS ATT, SKAdNetwork)
Nice-to-Have
Original Advert
About Airalo
Alo! Airalo is the world's first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
Check out more information about Airalo in our Public Handbook: https://airalo-public.notion.site/airalo-public-handbook
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being - and staying - authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As the MarTech Manager at Airalo, you will own the operational marketing technology layer, ensuring our marketing tools, tracking, and integrations run reliably while partnering closely with Data and Engineering to maintain a scalable and well-governed marketing stack.
Responsibilities include but are not limited to:
- Lead the architecture and maintenance of Server-Side Google Tag Manager (sGTM) and Meta Conversions API (CAPI) to ensure robust data signal in a cookieless environment.
- Act as the global technical owner for Mobile Measurement Partners (Adjust/AppsFlyer), managing SDK event configurations, attribution window logic, and deep-linking schemas.
- Debug and audit complex dataLayer pushes and front-end tracking triggers using technical tools like Chrome DevTools, Charles Proxy, or GTM Preview mode to maintain data integrity.
- Collaborate directly with Mobile Product Engineers to define and validate technical specifications for new app event triggers and property schemas within the product lifecycle.
- Enforce a unified global tracking taxonomy and naming convention for UTM parameters across international growth teams to ensure standardized data flows into the warehouse.
- Perform regular attribution reconciliation audits between MMP data, ad-platform reporting, and internal Data Warehouses (BigQuery/Snowflake) to resolve discrepancies.
- Oversee the technical health and synchronization of dynamic product feeds (XML/JSON) used for localized DPA campaigns across Meta, TikTok, and Google.
- Design and manage the technical mapping for SKAdNetwork (SKAN 4.0+) conversion values to maximize measurement signals under Apple's privacy frameworks.
- Ensure all global tracking implementations and pixel deployments strictly adhere to GDPR, CCPA, and regional ePrivacy regulations in the UK, EU, and UAE.
- Manage the end-to-end RFI/RFP process and technical migration for new MarTech stack components, including CDPs, rETL tools, and automated bidding layers.
- Orchestrate the technical handoff and "Rules of Engagement" between Marketing and Data Engineering, acting as the primary translator for business-to-technical requirements.
- Identify and implement automation workflows using Zapier, Make, or custom scripts to eliminate manual bottlenecks in the marketing operations lifecycle.
If you are interested in the role, please apply to the ad.
By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here: https://www.airalo.com/more-info/privacy-policy?srsltid=AfmBOooBT0rXAj1FaNelZ3VfN0wvhwzvAoxdtHnOKSVETpiSjiXVuycy
We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
Application managed by Airalo