Appodeal is a comprehensive growth platform for mobile app publishers, providing an all-in-one solution that integrates ad mediation, data analytics, and user acquisition tools. Founded in 2014, the company enables mobile developers to maximize their revenue and scale their businesses through automated bidding and data-driven insights, serving thousands of apps globally within the competitive AdTech and gaming industries. With a major strategic hub located in Barcelona, Appodeal has established a strong presence in the Spanish tech ecosystem. The company is particularly relevant for international professionals due to its focus on high-level technical and executive roles, offering a multicultural work environment that frequently supports hybrid work arrangements and caters to the global mobile gaming market.

Appodeal was founded in 2014 in San Francisco with the goal of creating a more transparent and efficient ad mediation process for mobile developers. It has since evolved from a mediation tool into a full-stack growth platform for the mobile app industry.

Marketing Producer/Senior UA

Appodeal

Original Advert

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we're more than just a company-we're a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here's what we value, and what we hope you do too:

Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
Enjoying the Journey: We believe in having fun while working toward our goals.

About the Role

We're looking for a Senior User Acquisition Manager (Google Ads and Meta Ads) to drive growth of our mobile gaming titles (100% IAA) through highly structured, data-driven marketing strategies.

This role is both strategic and hands-on, combining deep channel expertise with strong experimentation, creative thinking, and continuous optimization across mobile and web.

🛠 Responsibilities

Own and scale UA strategy across Google Ads and Meta (Facebook) with full ownership of performance and growth
Lead end-to-end campaign execution across both Android and iOS, including setup, scaling, and optimization
Continuously optimize performance through structured testing, iteration, and insight generation; identify scalable growth levers and double down on what works
Work closely with creative, product, ASO, and data teams to align on strategy, testing roadmap, and performance improvements
Design and run meaningful experiments (creative, bidding, targeting, funnel), interpret results, and translate them into actionable insights
Proactively identify inefficiencies and drive automation of manual processes to improve speed, scalability, and performance
Contribute to overall UA strategy, share learnings, and raise the bar on execution and decision-making within the team

✅ Requirements

3-5+ years of UA / performance marketing experience in mobile gaming
Deep, hands-on expertise in Google Ads and Meta (Facebook) - must-have

Strong experience running campaigns for both Android and iOS apps
Solid understanding of Advanced iOS Measurement (AEM) and SKAN-based setups
Experience with Meta's Aggregated Event Measurement (AEM) and post-IDFA ecosystem

Proven track record of managing large budgets and scaling profitable campaigns
Strong understanding of the mobile attribution ecosystem (MMPs, SKAN, conversion tracking, incrementality, etc.)
Experience with data analysis and BI tools (Tableau or similar), ability to work with performance data independently
Experience with web/app funnels is a plus (not required, but highly valued)

🤖 AI & Automation Mindset

Comfortable working with AI tools such as ChatGPT, Claude, Gemini, etc.
Experience with tools like Cursor, Claude Code, or similar AI-assisted development environments is a strong plus
Strong mindset toward automation and optimization of manual workflows (campaign setup, reporting, creative testing, etc.)
Ability and willingness to leverage AI to increase efficiency, speed up iteration cycles, and improve decision-making

💡 Profile

Highly analytical, structured, and detail-oriented
Strong ownership mindset - able to operate independently and drive results
Curious and proactive - constantly testing, learning, and improving
Clear communicator, able to align cross-functional teams

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.