About Human Pharmaceutical Business

With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.

Job description highlights:

• Develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
• Prepare and implement related annual brand plan
• Collaborate with KEEs for strong engagement /endorsement and collect front line HCP insights to identify business opportunities and support business planning and brand SOV
• Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan

Experience & capabilities required:

• AMD / SMM, 10 years MNC marketing experience
• Good knowhow on customer insight generation, direct to patient engagement & digital / social media engagement
• Self driven, committed and growth mindset, strong collaboration, customer focus
• Fluent in Mandarin and English