Press & PR Specialist

COCUNAT
COCUNAT
Barcelona, SpainOn-siteCompetitiveAdded 1 month agoMidPermanent
COCUNAT

Press & PR Specialist

Original Advert

At COCUNAT, we don't just create beauty products - we build a movement around conscious, clinical and high-performance beauty. Our voice, our credibility and our presence in the right conversations are key to scaling our impact across Europe.

We're looking for a strategic and dynamic Press & PR Specialist who will lead our brand narrative in the media and among top Beauty and Dermocosmetic KOLs. This role is essential within our Brand Team: you will transform the science behind our products into powerful editorial stories, strengthen our reputation in key markets, and position COCUNAT as a disruptive leader in clinical beauty.

If you understand how to turn innovation into headlines, relationships into influence, and visibility into measurable impact - this is your role.

As Press & PR Specialist, you will drive COCUNAT's earned media strategy across key European markets (Spain, Italy, France), ensuring brand consistency, performance and long-term positioning.

Strategy & Vision

  • Design and execute the global PR and communication strategy together with the Head of Brand.
  • Define clear narratives that translate our clinical and scientific positioning into relevant, compelling media stories.
  • Ensure message consistency and strategic alignment across all markets.
  • Identify new PR opportunities that strengthen brand authority and differentiation.

Media Relations & Market Presence

  • Build and nurture direct relationships with beauty editors, health & lifestyle journalists and key digital platforms.
  • Position COCUNAT in top-tier media through proactive storytelling and strategic pitching.
  • Manage ongoing press seeding to keep our products top of mind among editors and prescribers.
  • Continuously research and identify relevant KOLs aligned with our scientific and purpose-driven values.

Agency Management & International Coordination

  • Lead and supervise local PR agencies in international markets, ensuring alignment with global strategy.
  • Act as the central point of contact, guaranteeing execution excellence and achievement of KPIs.
  • Monitor annual PR plans and ensure each market delivers measurable impact.

Product Launches & Storytelling

  • Create innovative digital and physical press kits that elevate the perceived value of our launches.
  • Write compelling press releases that highlight clinical efficacy in an accessible and engaging way.
  • Support product launches with strong editorial angles tailored to each market.

Events & Community Activations

  • Organize press days, launch events (virtual and in-person) and press trips to generate high-quality earned media.
  • Coordinate PR-driven events with the COCUNAT Community, including podcast activations, experiential workshops in stores and brand experiences.

Performance & Budget Control

  • Lead monthly and annual clipping reports, consolidating results from all territories.
  • Transform media coverage data into strategic insights that justify investment and optimize future actions.
  • Manage and control the annual PR budget, optimizing resources across agencies, events, product seeding and measurement tools.
  • +3 years of experience in communication agencies or in-house PR roles within Beauty or Dermocosmetics.
  • Experience managing brands with a strong technical or clinical positioning is highly valued.
  • Proven ability to build strong media relationships and secure relevant coverage.
  • Strong analytical mindset with experience using clipping and media monitoring tools (Kantar, Launchmetrics, Meltwater or similar).
  • Fluent English . French is a strong plus for direct market management.
  • Excellent storytelling and copywriting skills.
  • Highly organized, proactive and results-driven.
  • Strategic thinker with hands-on execution capability.
  • Passion for the beauty industry and deep understanding of media dynamics.
Benefits ⭐
  • In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance. We really reconcile!!
  • You can really make the difference as any good idea can shape the future and the success of the company.
  • Excellent Medical insurance.
  • Product Discounts.
  • Free coffee and chocolate!
  • Casual & Pet-friendly office environment. You can bring your pet to the office every day.
  • International environment more than 10 nationalities.
  • No politics or bureaucracy. Only a great environment for you to achieve your best work :-)
  • Office based in Barcelona city center, Sant Gervasi.
  • Work in a company that you will be proud of.

Values ❤️

  • People First: We believe that prioritizing people's well-being helps us work better and achieve stronger results.
  • Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.
  • Dynamism: We're a young startup with a fast-paced and agile work environment, so you'll always be engaged in exciting new challenges.
  • Sustainability: We're always thinking about how we can help the planet - that's why all ideas are welcome

Key Account Manager Iberia

Barcelona, Spain
1w ago

Creative Strategist

Barcelona, Spain
13mo ago

Join US!

Barcelona, Spain
25mo ago
Visa Sponsor

Senior Marketing Administrator

Barcelona, Spain (Hybrid)
1d ago
Visa Sponsor

Director, Field Marketing - North America

Barcelona, Spain (Hybrid)
US$161K - US$195K1d ago
Visa Sponsor

Senior Customer Marketing Manager

Barcelona, Spain (Hybrid)
1d ago

SDR Growth Markets - Polish speakers

Barcelona, Spain (Hybrid)
1d ago

SDR Growth Markets - Hebrew speakers

Barcelona, Spain (Hybrid)
1d ago
Visa Sponsor

Senior Growth Marketing Manager - US

Barcelona, Spain
US$123K - US$145K1d ago

SDR Growth Markets - Italy and CEE

Barcelona, Spain (Hybrid)
1d ago
Visa Sponsor

S&C - Strategy Growth

Madrid, Spain
1d ago

Senior Ghostbuster, Growth & GTM

Remote, Spain
1d ago

Regional Field Marketing Manager | LATAM

Remote, Spain
1d ago

Dutch Speaking Field Marketing Manager | DACH & Benelux

Remote, Spain
1d ago

Marketing Science Lead | Growth

Remote, Spain
1d ago

Assessor/a de Caixa - 40h Indefinit (sant Cugat del Vallès)

Barcelona, Spain
New

Asessor/a de Caixa-Reposició 40h Badalona

Barcelona, Spain
New

Personal de Supermercat 40h (barcelona)

Barcelona, Spain
New

Dependent/a de Peixatería - 40h (sant Cugat del Vallès)

Barcelona, Spain
New

Dependent/a de Peixatería - 40h Indefinit (sant Cugat del Vallès)

Barcelona, Spain
New

Caixer/a - Reposador/a 28h Tardes - Dilluns a Divendres (Barcelona Ciutat)

Barcelona, Spain
New

Caixer/a - Reposador/a Estiu - 16h Dissabtes/Diumenges (BARCELONA CIUTAT)

Barcelona, Spain
New

CAPS DE SETMANA Personal de supermercat 12h Divendres i Dissabtes - Barcelona Ciutat

Barcelona, Spain
New

Dependent/a Peixateria 40h Indefinit- Horari Partit (cornellà de Llobregat)

Barcelona, Spain
New

Borsa de Talent Peixateria (amb O Sense Experiència) - Tota Catalunya

Barcelona, Spain
New

Borsa de Talent Frescos

Barcelona, Spain
New

Fruter/a - 40h Indefinit (sant Cugat del Vallès)

Barcelona, Spain
New

Application managed by COCUNAT