Company Description

Docplanner is a healthtech company on a mission to help people live longer, healthier lives.

We build technology that improves how patients access care and how healthcare professionals deliver it.

Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner has built one of the largest healthcare marketplaces in the world. As we continue to scale, we are investing in more sophisticated growth capabilities using data, technology, automation and AI to evolve how people discover, choose and book care across our markets.

Joining Docplanner means becoming part of a company with meaningful scale, bold ambition, and the opportunity to help shape how a leading international healthtech business grows in the years ahead.

Job Description

Mission

Build an AI-first paid patient acquisition engine where campaign management, content creation and experimentation are largely automated, minimizing manual work and maximizing leverage (e.g. AI-generated creatives at scale, autonomous bidding and budget allocation, continuous experimentation loops, and AI-assisted decision making).

Own strategy, innovation and performance at scale with the following objectives: i) compensate current marketplace organic imbalances (there are cities in which we do not have enough organic bookings (patients) for doctors to retain them; ii) provide and monetize additional patients for doctors when CAC allows under different revenue models (selling our marketing services directly to doctors and clinics (Marketing 360 product), CPL or in a commission system per booking (share of the price of the visit - Terapia).

This is not a traditional performance marketing role. We aim to build a highly automated, AI-native acquisition engine. We expect you to rethink how paid marketing works: leveraging AI for campaign execution, creative generation, testing, and decision-making - with the goal of achieving maximum output with minimal human intervention.

Why now

Docplanner has reached a point where investing in world-class patient growth capabilities is a natural next step. With a strong market presence, a growing performance marketing business, and continued investment in new ways to create value across our ecosystem, we see a clear opportunity to build a more sophisticated in-house approach to paid acquisition.

At the same time, AI, automation and marketing technology are rapidly reshaping how high-performing teams operate. We believe this is the right moment to build stronger internal capabilities that combine performance, experimentation, technology and scale - and to set a new standard for how patient growth is driven in our sector.

What you will do

Strategy & growth

• Own the end to end patient acquisition strategy across paid channels and all countries
• Define growth targets, CAC/LTV models and scalable acquisition frameworks
• Balance short term performance with long term brand and market expansion
• Identify new growth levers, channels and partnerships
• Decide where to scale, defend or experiment based on market maturity

Paid channels ownership

• Own day-to-day performance across: Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels (not planned yet)
• Manage budget, pacing and performance targets
• Ensure strong execution across multiple countries in Europe and Latam

Automation and performance enablement

• Build this system from scratch, using what AI can bring today and partnering with our tech team
• Design and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing and optimization is automated
• Partner with data teams to improve: attribution models, experimentation velocity and performance reporting

Innovation and new channels

• Lead pilot programs for new acquisition channels
• Turn pilots into scalable playbooks and products
• Kill experiments quickly when ROI is not there

Team creation and leadership

• You will build this function from the ground up, including systems, processes, and team with full ownership
• Create and lead a small, high-leverage team (to be defined by you) to accomplish the mission (channel managers, specialists, content creators - maybe humans maybe AI agents)
• Coach and manage the team ensuring strong talent density, innovation, speed and performance
• Set clear goals, KPIs and operating cadences

Cross-functional collaboration

• Work with AI team to create patient marketing with 2026 available tools
• Work closely with Product & UX on conversion optimization and monetization frameworks
• Work closely with GTM leaders (mostly Customer Organization and Country Managers) to work on Market place health and churn prevention
• Align with brand on messaging and creative strategy