2d ago
Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager
Requirements
What you'll do:
- Own end-to-end lifecycle strategy across the customer journey, from activation to engagement, retention, and reactivation through multi-channel campaigns (email, push, in-app, SMS)
- Drive data-driven experimentation: Dig deep into data to identify problems, formulate hypotheses, and design rigorous tests that unlock growth. Use quantitative analysis to uncover root causes and continuously optimize outcomes
- Partner cross-functionally with Product, Data Science, Marketing, and Creative to ensure lifecycle campaigns are tightly integrated into the broader growth engine
- Execute large-scale campaigns with technical precision, managing segmentation and targeting to deliver the right message to the right customer at the right time
- Influence strategically: Communicate insights clearly to senior stakeholders, championing lifecycle marketing as a strategic growth lever across the funne
What you'll bring:
- Mid-to-senior level experience in CRM, lifecycle marketing, or growth roles, preferably in B2B or fintech
- Strong analytical mindset with experience formulating problem statements, developing hypotheses, business cases and designing experiments for measurable outcomes
- Proven track record of successful cross-channel lifecycle campaigns
- Data analysis skills: SQL experience or ability to partner effectively with data teams
- Strategic problem-solving background (consulting, growth strategy, or analytical roles)
- Customer-first attitude with deep understanding of segmentation
- Bias to action with track record of delivering results in fast-paced environments
- Excellent communication skills and ability to influence senior stakeholders
Extra Points if you bring:
- B2B or fintech product experience
- Customer engagement platform: Braze
- Analytics tools (Looker, GA, Mixpanel, Amplitude, Metabase)
- Technical skills (HTML, CSS, Liquid)
- International or high-growth scale-up experience
Original Advert
About Finom
Finom is a European tech startup headquartered in Amsterdam, and we're on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.
We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe.
Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain.
At Finom, we're not just redefining the entrepreneurial experience - we're empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.
Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
About the role:
- We're looking for a strategic, data-driven CRM & Lifecycle Manager to own and optimize the customer journey at Finom. You'll design and execute lifecycle campaigns that drive conversion, activation, engagement, and retention across our customer base. This role combines strategic thinking with hands-on execution-you'll dig into data to uncover opportunities, develop hypotheses, run experiments, and deliver measurable business impact.
- Recruiter Interview
- Technical Assessment
- Case Study Presentation / Hiring Manager Interview
- Bar Raiser Interview
What You Will Get In Return
Make a genuine impact on the product
Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.
Work in the EU
Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.
Become a stock options holder
Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.
Receive unwavering support and care
Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.
Work & Swim program
Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.
Equal Opportunity Statement
At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
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