Avis Budget Group is a leading global provider of mobility solutions, operating some of the most recognized brands in the vehicle rental industry, including Avis, Budget, and Zipcar. With a presence in approximately 180 countries and thousands of locations worldwide, the company manages a massive fleet and serves millions of customers annually, ranging from leisure travelers to corporate clients. In Spain, Avis Budget Group maintains a robust network across all major airports and urban centers, making it a significant employer for international professionals. The company offers a diverse range of opportunities, from customer-facing rental sales roles that require multilingual skills to specialized corporate positions in digital marketing and analytics based in their regional hubs. Their environment is highly international, catering to a global clientele and fostering a multicultural workplace.

Founded in 1946 by Warren Avis, the company became the first car rental operation at an airport. It has since grown through various acquisitions, including the Budget Rent a Car brand and Zipcar, to become a global mobility leader.

Senior PPC Specialist

Avis Budget Group

Original Advert

Avis Budget Group Contact Centre is looking for a motivated Senior PPC Specialist to develop the PPC strategy for Avis Budget Group for your allocated region.  

The role will require you to own and manage PPC for different markets and conduct the usual aspects of any PPC role to drive performance such as SQRs, improving ads & extensions, monitoring performance and general maintenance. You will also have the responsibility of running and developing the strategy for Bidding, Audiences, GDN, YouTube & Demand Gen. 

As part of the role, you will also be required to work closely with local marketing teams to tailor PPC and on-site strategy for your allocated region. 

What we are looking for: 

· 2+ years of hands-on experience in paid search, managing campaigns in Google Ads and Microsoft Ads

· Proficiency with bid management tools like Google Search Ads 360, Marin or Skai. 

· Deep understanding of automated bidding. 

· Expertise in AB testing & optimisation. 

· Solid experience with SQRs and keyword optimisation 

· Native or fluent in English and one of the following languages would be an advantage: French, German, Portuguese, Swedish, Norwegian, or Danish. 

· Strong reporting & analytical skills. 

· Experience with using automation to enhance data, ad copies and improving performance. 

· Proven ability to deliver effective PPC initiatives that drive performance improvements.

Bonus skills & experience: 

· Experience managing Remarketing, GDN, YouTube, and Demand Gen. 

· Familiarity with setting up and utilizing automation systems. 

· Expertise in promotion effectiveness measurement and budgeting/forecasting. 

· A strong understanding of CRO strategy and landing page optimization. 

· Technical skills such as SQL, Java, or Google Ads Scripts. 

What we offer: 

· A competitive salary based on your experience (30k to 38k) plus Bonus scheme. 

· A full-time permanent contract (39h a week) 

· Flexible working hours with the option to work remotely 4 days a week. 

· Wellness & fun activities 

· VIP District discounts and rental car discounts 

· Life insurance after 6 months 

· Ticket restaurant & free car rental after one year 

· Excellent, dynamic, & multicultural environment in one of the best locations in Barcelona: The World Trade Centre 

Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.