CRM PlayID Manager

Medier

València, SpainOn-siteCompetitiveAdded 13 days ago

CRM PlayID Manager

CRM PlayID Manager

Medier

Original Advert

Medier isn't just a marketing agency-we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns-we deliver results.
Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in.

We're looking for a proactive and detail-oriented CRM Manager to support the planning, execution, and maintenance of multi-channel CRM activities across global B2B and B2C brands. This role is ideal for someone with foundational CRM experience and a strong desire to grow their technical, analytical, and operational skills within a fast-paced, data-driven environment.

You will assist in journey execution, segmentation, bonus implementation, data validation, and cross-team collaboration-playing a key role in ensuring campaign accuracy, platform integrity, and optimal performance.

Key Responsibilities:

Support the execution of automated journeys, lifecycle flows, and ad-hoc campaigns (email, SMS, push)
Kafka Data Monitoring: Use of Coralogix for tracking event flows and troubleshooting data issues
Assist in building and updating customer segments
Collaborate with the CRM, Product, and Data teams to ensure proper tracking and data flow across platforms
Participate in CRM platform operations, including QA, testing, and error monitoring
Support bonus and promotion setup using pre-defined logic (deposit amount, expiry, wagering, etc.)
Perform regular campaign checks to ensure deliverability, personalization, and targeting accuracy
Maintain and organize snippet and template libraries
Help troubleshoot journey or bonus execution issues with guidance from senior team members
Contribute to reporting and performance insights (e.g., engagement metrics, campaign performance)

Requirements:

1-5 years of experience in CRM, retention, marketing operations, or a similar role
Familiarity with CRM platforms (Symplify, Optimove, CustomerIO etc.) is a strong plus
Basic understanding of customer lifecycle stages and segmentation principles
Comfortable working with data and learning tools like Power BI, Postman, Coralogix or similar
Strong attention to detail and structured approach to execution
Proactive mindset with a willingness to learn technical processes and automation tools
Excellent communication and time management skills
Experience in iGaming, eCommerce, or B2B environments

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