We are looking for an experienced Local CRM Manager to take ownership of the Polish Market, driving player lifecycle strategy and CRM performance across multiple products.

Location: Valencia, on-site.

Key Responsibilities:

• Define and execute CRM strategy for the Polish market across all channels (Email, SMS, Push, In-app)
• Own the full customer lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
• Plan, launch, and optimize CRM campaigns with a strong focus on segmentation, personalization, and ROI
• Analyze CRM performance (LTV, retention, conversion) and translate insights into actionable improvements
• Collaborate with Product, Analytics, Content, and Design teams to deliver data-driven campaigns
• Continuously test new mechanics, offers, and communication approaches tailored to the Polish audience
• Monitor competitors and market trends within the Polish iGaming landscape
• Ensure compliance with local regulations and responsible gaming practices

Requirements:

• 4+ years of CRM experience
• 2+ years of strong hands-on experience in iGaming with a clear focus on the Polish market (must-have)
• Proven track record of managing CRM campaigns end-to-end with measurable impact
• Experience with CRM tools (e.g. Braze, Optimove, Salesforce, or similar)
• Strong analytical mindset (segmentation, A/B testing, performance optimization)
• Upper-Intermediate English or higher
• Native Polish