What you'll be doing:

• Build and execute a global customer marketing strategy focused on retention, advocacy, and upsell.
• Partner with Customer Success to identify expansion opportunities and create targeted campaigns to drive NRR.
• Partner with Customer Success to identify cross-sell opportunities and create targeted campaigns supporting the introduction of new RF products and services 
• Partner closely with the CXG team to design, develop, and maintain customer- and employee-facing education materials related to country guides, mobility, benefits, and local regulatory requirements.
• Develop and maintain ongoing customer communications, including support with newsletters, product updates, and community announcements.
• Collaborate with the Product Marketing and Content teams to turn success stories into marketing assets (case studies, videos, testimonials).
• Launch customer advocacy programs to spotlight our biggest champions in press, events, and social.
• Measure and report the impact of customer marketing on engagement, retention, and expansion metrics.

What you’ll need:

• 3–6 years of experience in Customer or Lifecycle Marketing, ideally within B2B SaaS or HRTech.
• Strong understanding of customer journeys and NRR growth levers.
• Excellent communication skills and comfort working cross-functionally with CS, Sales, and Product.
• Experience running email campaigns, customer newsletters, and advocacy programs.
• Analytical mindset and familiarity with tools like HubSpot, Salesforce, or similar CRM systems.