Auto1 Group is Europe's leading digital automotive platform for buying and selling used cars, operating in over 30 countries. Founded in 2012 and headquartered in Berlin, the company leverages a proprietary technology platform to connect more than 60,000 professional dealers with a vast inventory of vehicles through brands like Autohero and AUTO1.com. In Spain, the company maintains a robust presence with its main corporate hub in Madrid and a large logistics and refurbishment center in Seseña. For international professionals, Auto1 Group is a significant employer in the tech and data sectors, often utilizing English as a primary working language for product and engineering roles, while also offering diverse operational and sales positions across major Spanish cities.

Founded in 2012 in Berlin, Auto1 Group was established to digitize the fragmented used car market. It grew rapidly through its consumer-facing brand 'wirkaufendeinauto.de' and its B2B platform, eventually launching its IPO in 2021.

ATL Marketing Manager (f/m/x)

Auto1 Group

Requirements

Qualifications

2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment.
Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity.
Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
Experience in managing agency and media supplier relationships.
Excellent communication skills; fluency in English is essential.
Experience with programmatic media buying is a plus.
Experience in shaping creative strategy and direction is a plus.
Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
High motivation, adaptability, and a drive to challenge the status quo

Benefits

Additional Information

Once a unicorn, now a listed public company, be part of our success story!
More than 90 different nationalities make up a truly international and diverse working environment
Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Join us, in building the best way to buy and sell cars!

Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.

Contact
Cezary Sliszka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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Company Description

Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group's dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe.

As our Media Manager, you'll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You'll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products.

Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation
We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training
We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends

Job Description

Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts.
Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.