Auto1 Group is Europe's leading digital automotive platform for buying and selling used cars, operating in over 30 countries. Founded in 2012 and headquartered in Berlin, the company leverages a proprietary technology platform to connect more than 60,000 professional dealers with a vast inventory of vehicles through brands like Autohero and AUTO1.com. In Spain, the company maintains a robust presence with its main corporate hub in Madrid and a large logistics and refurbishment center in Seseña. For international professionals, Auto1 Group is a significant employer in the tech and data sectors, often utilizing English as a primary working language for product and engineering roles, while also offering diverse operational and sales positions across major Spanish cities.

Founded in 2012 in Berlin, Auto1 Group was established to digitize the fragmented used car market. It grew rapidly through its consumer-facing brand 'wirkaufendeinauto.de' and its B2B platform, eventually launching its IPO in 2021.

Senior ATL Marketing Manager (f/m/x)

Auto1 Group

Requirements

Qualifications

5+ years of experience in managing and scaling complex online and offline marketing campaigns, with a proven track record of delivering exceptional results in a dynamic environment.
Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel and experience with SQL or BigQuery as a strong advantage.
Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns.
Extensive experience in managing agency and media supplier relationships at a senior level.
Outstanding communication and presentation skills; fluency in English is essential.
Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable.
Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a significant asset.
High motivation, adaptability, and a commitment to challenging the status quo and driving innovation.

Benefits

Additional Information

Once a unicorn, now a listed public company, be part of our success story!
More than 90 different nationalities make up a truly international and diverse working environment
Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Join us, in building the best way to buy and sell cars!

Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.

Contact
Cezary Sliszka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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Company Description

Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group's dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe.

As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products.

Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation
We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training
We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends

Job Description

Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube.
Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives.
Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools.
Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth.
Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders.
Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery.
Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts.
Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands.