Job Description :

About us 

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! 

About the role

The role reports into the Commercial Director and will mainly support the Iberian market but will also have close connections and collaboration with Global Sales to ensure market alignment to Global strategy, vision and best practice and DBS. Key stakeholders within the market: Channel & Sales directors, Sales managers and Activation Managers in each channel.

Although no direct P&L responsibility the role is there to influence growth opportunities across the full market P&L which could be ranging from improving the effectiveness of the RtC to deliver NSV upside via better outlet execution to improve the efficiency of the RtC to allow for re-investment behind the best growth drivers.

It also covers other business transformation projects that will impact the market P&L.

Your key accountabilities

The Commercial Transformation and Business Effectiveness Manager will lead initiatives to drive strategic change and enhance operational efficiency within Diageo's commercial operations in Iberia. This role is critical in ensuring that Diageo remains competitive by implementing innovative solutions that improve business processes, optimize resource allocation, and maximize revenue growth.

• Strategic Leadership: Develop and execute a comprehensive transformation strategy that aligns with Diageo's overall business objectives. Focus on enhancing commercial capabilities and driving sustainable growth.

• Process Optimization: Identify opportunities for process improvements across the commercial function. Implement best practices to streamline operations, reduce costs, and increase productivity.

• Change Management: Lead change management efforts to ensure successful adoption of new processes and technologies. Engage with stakeholders at all levels to foster a culture of continuous improvement.

• Performance Measurement: Establish metrics to evaluate the effectiveness of transformation initiatives. Regularly assess performance against targets and implement corrective actions as needed.

• Cross-Functional Collaboration: Work closely with key departments such as sales, marketing, finance, supply chain, and IT to ensure alignment on transformation goals. Facilitate effective communication between teams to drive project success.

• Innovation & Technology Integration: Leverage emerging technologies to enhance business effectiveness. Stay abreast of industry trends and incorporate relevant innovations into Diageo's operations.

Team Management: Lead a diverse team of professionals dedicated to commercial transformation efforts. Provide mentorship, guidance, and support to foster professional development within the team

About you

• Fluency in Spanish and English.

• Extensive experience in leading commercial transformation or business effectiveness roles within the FMCG industry.

• Strong analytical skills with a proven track record of delivering measurable improvements.

• Excellent leadership abilities with experience managing cross-functional teams.

• Exceptional communication skills with the ability to influence stakeholders at all levels.

• Results-driven mindset focused on delivering tangible business outcomes.

• Adaptable team player who thrives in a fast-paced environment.

• Experience of change and success management in theory and practice.

• Proven track record in managing high-performing teams with strong leadership abilities.

• Ability to link strategy and detailed analysis into compelling and detailed business cases.

• Finding creative solutions, creative and flexible mind will allow to find the best solution for improving the delivery from these programs.

​Working with us

Flexible Working: Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits including the following among others:

• Modern work life balance policies and wellbeing activities.

• Employee Assistance Programme.

• WellHub (GymPass).

• Incentive plan that rewards you for delivering phenomenal performance.

• Our product discounts.

• Health insurance.

• Life and accident insurance coverage.

• Industry leading functional and leadership capability trainings.

Diversity:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2026-02-05