Diageo

Diageo

SpiritsSpain HQ: MadridGlobal HQ: London, UK30000 employeesFounded 1997www.diageo.comMadridBarcelona

Diageo is a global leader in premium drinks, owning an exceptional portfolio of over 200 brands, including Johnnie Walker, Smirnoff, Guinness, and Baileys. Operating in approximately 180 countries, the company spans the entire value chain from production to marketing and distribution, with a strong focus on innovation and premiumization. Diageo's scale and brand equity make it a key player in the global spirits industry.

In Spain, Diageo has a notable presence with offices in Madrid and Barcelona, driving commercial and marketing operations for the Iberian market. The Spanish office focuses on brand development, field sales (including roles like Digital Distribution Executive and Field Sales Executive in Alicante), and enhancing consumer engagement in the Horeca sector. As a multinational with deep roots in Spain, Diageo offers a diverse and inclusive culture, with opportunities for international talent to contribute to a dynamic, fast-paced environment.

Company History

Diageo was created in 1997 through the merger of Grand Metropolitan and Guinness plc, bringing together a rich heritage of iconic brands. The company has since grown through strategic acquisitions and divestitures, focusing on premium spirits and beer. Today, Diageo is a global leader in the production and distribution of alcoholic beverages, with a commitment to sustainability and responsible drinking.

For International Professionals

  • Diageo is a global company with operations in many countries, making international relocation a common pathway for roles in Spain.
  • The Spanish office is located in Madrid, with commercial roles often covering national and regional territories, such as Alicante and the broader Horeca market.
  • Diageo offers strong innovation and sustainability, providing a progressive and responsible work environment.
  • International experience is valued, and the company has a history of hiring from abroad for specialized roles, such as digital and sales positions.
  • Working in Spain for Diageo provides exposure to the key European consumer market, with opportunities to work on premium and luxury spirits brands.

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