Diageo is a global leader in the beverage alcohol industry, boasting an extensive portfolio of over 200 brands including iconic names like Johnnie Walker, Guinness, Smirnoff, and Tanqueray. The company operates on a massive scale, with production sites in over 30 countries and sales in more than 180 countries, making it one of the largest spirits producers in the world. In Spain, Diageo maintains a significant corporate presence with its main headquarters located in Madrid, which often serves as a strategic hub for Southern European operations. The company is highly relevant to international professionals due to its multicultural work environment, the frequent use of English in regional roles, and its established reputation for fostering diversity and professional growth within the FMCG sector.

Diageo was formed in 1997 following the merger of Guinness and Grand Metropolitan. It has since grown through strategic acquisitions to become a dominant force in the global spirits and beer markets.

National Key Account Manager - Off Trade

Diageo

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Job Description :

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role

Top Accountabilities:

-Build a world class sales team

Deliver the talent and organisational capability agenda in order to attract, retain and develop the best sales talent in the industry;
Developing talent & making a difference to the careers of future leaders
Build the right capabilities to win in the long-term (data analytics, data insights, perfect store, Net Revenue Management and e-commerce).
Being a key member of the Commercial Leadership Team (CLT) and ensure a strong process to share insights and knowledge across the entire market

-Revenue Growth Management

Optimize product availability and price to maximize revenue growth for your customer group
Aim to sell the right product at the right time for the right price and with the right pack;
Define pricing strategy and develop disciplined pricing tactics to improve profitability;
Develop and apply a portfolio optimization model;
Develop and track Cost to Serve analytics.

-Go to market strategy

Develop and drive a customer strategy to upgrade ROI
Ensure successful conclusion of both international and national annual customer negotiations
Work closely with RTC teams to ensure excellent sales execution in store

-Drive Every Day Great Execution (EDGE)

Ensure the right stores are holding the product the consumer wants;
Ensure the product is merchandised in the right place in-store;
Ensure the brand is in stock, in the right pack size, at the time the shopper arrives;
Ensure the right price and promotional offer is made to the shopper;

-Category Growth Strategy

Work closely with top to top relationships with key customers;
Determine which customers to truly invest in to drive category growth.

About you

Ideal experiences / Qualifications / capabilities:

+8 years of experience in commercial roles within FMCG blue chip multinationals
An inspirational FMCG commercial leader who has successfully worked in a matrix and international environments
Proven track record in driving sales capabilities across key areas such as Category Management, Revenue Growth Management and Customer Strategy
Commercial experience in the Spanish off trade market is a must
Fluent in English and Spanish.

Working with us

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:

Work life balance policies and wellbeing activities (e.g. physiotherapy in the office).
Employee Assistance Programme.
WellHub (Gympass).
Celebration activities and programme to live our purpose.
Incentive plan that rewards you for delivering phenomenal performance.
Our product discounts.
Health insurance for you and your family.
Life and accident insurance coverage.
Industry leading functional and leadership capability trainings.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.