Digital Marketing Activation Manager (d/f/m) – Amazon Europe

This role owns demand generation and marketing performance for Amazon Europe, one of the strategic growth channels forTork.This includesdefining and executing the full-funnel activation strategy across markets,throughadvertising, promotions, and content, with theobjectiveof delivering profitable, scalable growth.This is a senior individual contributor role with regional ownership,operatingat the level of amanager in scope and impact.You will not only execute campaigns. You will define howTorkwins in Amazon marketing at scale.

We'relooking for a highly driven, ownership-oriented professional who thrives in a fast-paced, performance-focused environment.If this is you,we'dlove to talk.

• Own end-to-end demand generation and marketing performance across Amazon Europe, with accountability for growth, profitability, and ROI. Translate commercialobjectivesinto clear activation strategies, performance targets, and investment decisions

• Drive full-funnel performance across traffic, conversion, and retention,including budget allocation and prioritization across advertising, promotions, and other channels

• Define and lead full-funnel advertising strategy, spanning Sponsored Ads, DSP, and external traffic, whilesteeringagency, challenging proposals, and ensuring high-quality execution and optimization

• Own promotions and commercial activation, including defining the annual promotional plan and calendar, aligning with commercial priorities, and ensuring effective integration with advertising to maximize impact

• Elevate content and conversion performance, by defining the roadmap for best-in-class product content, driving structured test-and-learn programs (A/B testing), and setting standards for localization and scalability

• Ensurecross-functionalmarketingexecution, aligning commercial, marketing, and supply, and driving strong ownership across agencies and Amazon partners

• Continuously improve marketing performance and ways of working,leveragingdata, AI tools, and insights to drive decision-making, performance gains, and scalability across markets

• Define, scale, and evolve frameworks, standards, and best practices across countries and categories, embedding learnings and acting as the internal benchmark setter for Amazon marketing performance

• Bachelor's orMaster's degree in Marketing, Business, or related field

• 5-8+ years of experience in e-commerce, retail media, or performance marketingincluding 3+ years ofproven end-to-end ownership of Amazon (1P) marketing performance

• Strongtrack recordof delivering measurable commercial impact (revenue growth, ROI, profitability)

• Deepexpertisein the Amazon marketing ecosystem (Sponsored Ads, DSP, promotions, content, Vendor Central)and advanced usage of AI tools

• Experiencesteeringagencies and owning performance deliveryend-to-end

• Demonstrates strong ownership, with accountability for outcomes, investment decisions, andperformance

• Strong analytical mindset, translating data into clear business decisions (Excel, BI tools)

• Confident communicator, able to influence stakeholders and defend plans, performance, andtrade-offs

• Structured and outcome-driven, witha proactivemindset and ability tooperatein a fast-paced, international matrixenvironment

• Fluent in English