Email & Content Marketing Specialist
Email & Content Marketing Specialist
Email & Content Marketing Specialist
Original Advert
Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we've empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity.
We're not just connecting people-we're enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.
The Role
As our Email & Content Marketing Specialist, you will own the end-to-end execution, content creation, and technical deployment of global email campaigns and inbound flows. Your work will directly scale customer engagement, lead conversion, and retention across our high-growth international markets.
Key Responsibilities
Drive Global Revenue & Engagement: Deliver 6+ monthly campaigns and seasonal pushes through high-converting, localized email strategies.
Craft High-Converting Copy: Produce persuasive, UX-focused email copy that honors Holafly's brand voice and boosts click-through rates.
Guarantee Flawless Campaign Execution: Maintain a 95%+ campaign accuracy rate through bulletproof QA testing, link verification, dynamic variables, and rendering checks and scheduling.
Maintain Campaign Planning: Collaborate with the Content Team Lead to ensure on-time email campaign deployment across all regions.
Orchestrate Strategic Briefings: Partner seamlessly with Design teams in Figma to build visually striking, multi-market campaign assets.
Optimize Customer Journeys: Support Lead Gen growth by building and optimizing high-converting automated Welcome and Lead Nurturing flows.
Qualifications
5+ years of experience in Email Marketing or Content Marketing or multichannel campaign creator.
Hands-on Klaviyo mastery in crafting, testing, and sending multi-market campaigns.
Proven QA expertise covering personalization, segmentation, rendering, and error-free scheduling.
Exceptional UX copywriting skills focused on conversion and clear audience journeys.
Fluent English proficiency, paired with strong organizational and cross-functional skills. (Spanish or other languages are a plus)
Nice to Have
Experience leveraging LLMs to accelerate creative workflows.
Familiarity with A/B testing methodologies and UX/UI design and writing.
Track record in handling multilingual and localized campaigns.
Benefits & Perks
100% Remote Freedom: Work autonomously from wherever you perform at your best.
Work-Life Balance: Generous PTO, flexible schedules, and a human-first culture.
Accelerated Growth: Unlimited learning budgets inside a fast-scaling tech leader
Application managed by Holafly