Massimo Dutti is a premium fashion retailer and a prominent brand within the Inditex Group, one of the world's largest fashion distributors. Originally founded as a men's shirting brand, it has grown into a global label offering sophisticated collections for men, women, and children, operating over 600 stores across more than 70 markets worldwide.

Headquartered in Tordera, near Barcelona, the company manages its global design, logistics, and e-commerce operations from Spain. For international professionals, Massimo Dutti represents a gateway into the Inditex ecosystem, offering a multicultural work environment and significant opportunities in digital product, fashion design, and global supply chain management.

Founded in 1985 in Spain as a men's fashion brand, Massimo Dutti was acquired by the Inditex Group in 1991. Under Inditex, the brand expanded into womenswear and international markets, becoming a leader in the premium mass-market segment.

For international professionals

Part of the Inditex Group, offering potential for internal mobility across brands like Zara, Bershka, and Pull&Bear.
The global headquarters and creative studios are located in Tordera, roughly an hour's drive from Barcelona.
Operates in a highly international environment with a workforce representing dozens of nationalities.
Provides corporate shuttle services from Barcelona city center to the Tordera headquarters for employees.

Head of Womenswear E-commerce

Massimo Dutti

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Requirements

• Minimum 10 years of eCommerce experience within the fashion sector and market, with a proven track record of digital sales growth.

• Deep knowledge of fashion trends, product sensitivity, and consumer behavior.

• Extensive experience in managing e-commerce platforms.

• Strong commercial vision, with the ability to drive profitable growth while maintaining brand integrity and aligning with fashion trends.

• Excellent leadership, communication, and team management skills, with the ability to inspire and guide a team focused on delivering innovative, high-quality, and fashion-oriented eCommerce experiences.

• Highly analytical profile, data- and results-driven, with a passion for fashion and for delivering a premium online shopping experience.

Job Description

Profile with extensive experience and a strong commercial vision to lead the strategy, performance, and execution of the womenswear category. This role is responsible for the end-to-end online proposition, ensuring an excellent customer experience, solid commercial results, and a product offering aligned with the brand vision and customer demand.

Key Responsibilities:

Commercial Leadership

Full responsibility for the performance of the online womenswear category, ensuring the achievement of sales, margin, and profitability targets. Define and execute the daily and seasonal trading strategy across all digital channels.
Drive key KPIs such as conversion, AOV, UPT, full-price sell-through, and stock efficiency.
Lead trade meetings, identifying risks and opportunities and making decisions to maximize performance.

Product and Assortment Strategy

Lead the online womenswear product strategy, ensuring a commercially optimized and customer-centric assortment.
Collaborate with Buying and Merchandising teams to define the online assortment architecture (core, trend, capsules, and seasonal editions).
Influence product development based on online performance and customer insights.
Oversee the online product lifecycle, from launch to sales and end-of-season.
Ensure strong representation of key categories and strategic priorities in the online channel.

Digital Product Experience

Define the online visual merchandising strategy, including navigation, search, ranking, filters, and category structure.
Ensure the optimization of product pages to maximize conversion (images, content, cross-sell, and storytelling).
Lead improvements in product discoverability and user experience in womenswear.

Trading and Analysis

Use data and insights for daily decision-making and long-term strategy.
Analyze performance by category, SKU, and market to identify growth opportunities.
Lead post-season analysis and translate learnings into future actions.

Content, Marketing, and Launch Execution

Oversee the flawless execution of product launches and seasonal drops across digital channels.
Collaborate with Marketing and CRM teams to align product priorities with campaigns.
Ensure all product content is commercially optimized and aligned with the brand.

View original advert (Spanish)

Perfil con amplia experiencia y fuerte visión comercial para liderar la estrategia, el rendimiento y la ejecución de la categoría de mujer. Este rol es responsable de la propuesta online de principio a fin, asegurando una experiencia de cliente excelente, resultados comerciales sólidos y una oferta de producto alineada con la visión de marca y la demanda del cliente.

Responsabilidades clave:

Liderazgo comercial

Responsabilidad total sobre el rendimiento de la categoría mujer online, garantizando el cumplimiento de objetivos de ventas, margen y rentabilidad. Definir y ejecutar la estrategia de trading diaria y estacional en todos los canales digitales.
Impulsar KPIs clave como conversión, AOV, UPT, sell-through a precio completo y eficiencia de stock.
Liderar reuniones de trade, identificando riesgos y oportunidades y tomando decisiones para maximizar el rendimiento.

Estrategia de producto y surtido

Liderar la estrategia de producto online de mujer, asegurando un surtido optimizado comercialmente y centrado en el cliente.
Colaborar con los equipos de Buying y Merchandising para definir la arquitectura del surtido online (core, tendencia, cápsulas y ediciones estacionales).
Influir en el desarrollo de producto basado en el rendimiento online y los insights del cliente.
Supervisar el ciclo de vida del producto online, desde el lanzamiento hasta las rebajas y el final de temporada.
Garantizar una fuerte representación de las categorías clave y prioridades estratégicas en el canal online.

Experiencia de producto digital

Definir la estrategia de visual merchandising online, incluyendo navegación, búsqueda, ranking, filtros y estructura de categorías.
Asegurar la optimización de las páginas de producto para maximizar la conversión (imágenes, contenido, cross-sell y storytelling).
Liderar mejoras en la descubribilidad del producto y la experiencia de usuario en womenswear.

Trading y análisis

Utilizar datos e insights para la toma de decisiones diaria y la estrategia a largo plazo.
Analizar el rendimiento por categoría, SKU y mercado para identificar oportunidades de crecimiento.
Liderar análisis post-temporada y traducir los aprendizajes en acciones futuras.

Contenido, marketing y ejecución de lanzamientos

Supervisar la ejecución impecable de lanzamientos de producto y drops estacionales en los canales digitales.
Colaborar con los equipos de Marketing y CRM para alinear las prioridades de producto con las campañas.
Asegurar que todo el contenido de producto esté optimizado comercialmente y alineado con la marca.