Experience in e-commerce, digital marketing, or B2C growth.

Strong orientation toward business, data, and results.

Ability to work without a direct team, coordinating agencies and stakeholders.

Autonomy, strategic vision, and a building mindset (“build from scratch”).

Interest in innovation and impact on health and prevention.

High-visibility position with real growth potential.

Great autonomy and ability to influence the business.

Expanding environment with significant future development capacity.

Innovative project with a purpose.

Flexible hours on Fridays.

Location: Madrid

Schedule: Monday to Thursday: 9:00–18:00, Friday: 9:00–15:00

Salary based on experience/merit.

Reports to: Innovation Director

B2C E-commerce Manager (Digital Channel - Preventive Medicine)

At Nortempo Seleccion, we are looking to incorporate an E-commerce Manager for a newly created position, key to the launch and scaling of the B2C preventive medicine channel. This is for a company in the healthcare sector dedicated to the provision of comprehensive clinical diagnostic services. Its main activity consists of the setup, management, and operation of clinical analysis laboratories, as well as pathological anatomy and diagnostic imaging centers, including radiology, MRI, CT scans, and other advanced studies.

This is an especially attractive opportunity for profiles with an entrepreneurial mindset, as the selected person will play a leading role in defining the strategy, business growth, and consolidation of the digital channel, with high visibility, autonomy, and professional growth potential.

Previous experience in the health sector is not essential: regulatory knowledge can be learned internally.

Job Mission

Launch, develop, and scale the B2C digital channel, coordinating agencies, ensuring regulatory compliance, and maximizing business impact through a data-driven strategy.

Main Functions

Strategy & Leadership

Define the B2C strategy, objectives, and quarterly OKRs, along with the budget and roadmap.

Establish the positioning and value proposition of the channel.

Align Management, Operations, IT, Legal/Quality, Centers, and commercial teams.

Funnel & CRO

Design and optimize the complete funnel (landing → cart/appointment → checkout).

Formulate hypotheses, execute A/B tests, and continuously improve conversion.

Performance & SEO (with agency)

Lead briefing, SLAs, channel mix, and campaign budgets.

Validate insights, reporting, and SEM/Paid performance.

Govern the SEO strategy (content and authority) prioritizing business impact.

CRM & Marketing Automation

Implement acquisition, segmentation, and annual recurrence flows.

Coordinate technical integrations with IT.

Analytics & Attribution

Implement GA4 and GTM end-to-end.

Create executive dashboards and track key KPIs: CAC, LTV, payback, NPS, and incidents.

GEO & Local Presence

Define Local SEO and Google Business Profile strategy per center.

Local landings, ethical review management, and conversion-oriented CTAs.

Communication, PR, and Events

Design and execute the annual PR plan, focusing on measurable results.

Plan events (educational, corporate, and congresses) with clear objectives and subsequent measurement.

Compliance & Risk Management

Ensure compliance with GDPR, LOPDGDD, and LSSI (consents, opt-outs, evidence).

Supervise healthcare advertising, respecting limits on claims, testimonials, and influencers, and managing authorizations when necessary.

Ideal Profile

Experience in e-commerce, digital marketing, or B2C growth.

Strong orientation toward business, data, and results.

Ability to work without a direct team, coordinating agencies and stakeholders.

Autonomy, strategic vision, and a building mindset ("build from scratch").

Interest in innovation and impact on health and prevention.

What we offer

High-visibility position with real growth potential.

Great autonomy and ability to influence the business.

Expanding environment with significant future development capacity.

Innovative project with a purpose.

Flexible hours on Fridays.

Location: Madrid

Schedule: Monday to Thursday: 9:00-18:00, Friday: 9:00-15:00

Salary based on experience/merit.

Reports to: Innovation Director