ASO Specialist

As an ASO Specialist at Zynga, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends. If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we'd love to hear from you!

What You'll do

• Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
• Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
• Develop well-researched content and creative briefs to support the content and art teams effectively.
• Schedule and run tests across multiple platforms to ensure consistent performance improvements.
• Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
• Coordinate the promotion of in-game events and features within app store environments.
• Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
• Track and analyze key performance metrics to understand and improve organic growth.
• Stay ahead by conducting regular research on competitors and ASO industry trends.

What You Bring

• Proven ASO experience and knowledge
• Knowledge of the mobile gaming marketing landscape
• Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau)
• Creative thinker, someone who can communicate and guide designers and copywriters.
• Ability to work independently and with precision
• Excellent understanding of ASO best practices, from pre-release to running live-ops
• Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders

Bonus Points

• ASO experience for mobile games
• Experience with Apple Search Ads or other UA networks.
• Background in data analysis, statistical knowledge is appreciated

What's in it for you as a Socialpointer?

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training

Onsite perks include

• State of the art gym facilities
• Free breakfast, lunch, and specialty coffee
• Onsite physiotherapist and hairdresser (no wallet needed!)

The list goes on and on... so get your game on and