Accenture is a leading global professional services company that provides a vast range of services in strategy, consulting, technology, and operations. With a workforce of over 700,000 people serving clients in more than 120 countries, it is a powerhouse in digital transformation, cloud services, and cybersecurity. The company is recognized for its massive scale and its ability to integrate business and technology to drive value for the world's largest organizations.

In Spain, Accenture is one of the largest private employers in the professional services sector, maintaining a significant presence across several regions including Madrid, Barcelona, and Málaga. The company is highly attractive to international professionals due to its diverse project portfolio, multicultural teams, and structured career development paths. It frequently recruits for specialized roles in Industry X, Salesforce, and cloud engineering, often serving as a major entry point for foreign talent into the Spanish corporate landscape.

Originally the consulting arm of Arthur Andersen, the firm became independent in 1989 as Andersen Consulting. It officially rebranded to Accenture in 2001 and has since grown into a global leader through organic growth and hundreds of strategic acquisitions.

CRM & MarTech Automation Consultant - Song (Madrid)

Accenture

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Accenture Song is the place where experiences are designed to help improve people's lives. We reimagine industries, products, and services. If you believe our clients will only gain relevance through technology and digitalization, your place is with us.

We are looking for a CRM & MarTech Consultant / CRM & Marketing Automation with a transversal vision of the marketing technology ecosystem and deep expertise in CRM and Marketing Automation. The ideal profile combines consulting ability with technical-functional knowledge, being capable of providing value in both strategic definition and the execution of solutions across projects of different natures and sectors.

You will be responsible for transforming business challenges into scalable, measurable, and results-oriented use cases, connecting marketing strategy, data, and technology.

Responsibilities

Act as a strategic advisor for clients and stakeholders, translating business needs into concrete and actionable MarTech solutions.
Design and optimize complex omnichannel customer journeys within CRM and Marketing Automation platforms.
Define data-driven activation, segmentation, and personalization strategies with a customer lifecycle perspective.
Work with Customer Data Platforms (CDP) to enable personalization and real-time activation use cases.
Identify and prioritize improvement opportunities through business cases, success metrics, and impact indicators.
Collaborate transversally with Marketing, Data, Technology, and Product teams.
Actively participate in projects of varying scope: from discovery and strategy to implementation and optimization.

Requirements

Experience in CRM, Marketing Automation, MarTech, or Customer Experience consulting.
Transversal vision of the MarTech ecosystem: knowledge of multiple tools, the ability to relate them, and evaluate their fit in each context.
Ability to convert ambiguous business challenges into scalable and well-defined solutions.
Analytical, strategic, and execution-oriented profile—comfortable with both high-level conversations and technical-functional detail.
Strong consulting skills: stakeholder management, executive communication, workshop facilitation, and proposal development.
Experience collaborating with multidisciplinary teams in project environments.
University degree in a relevant discipline.
High level of English (essential for working with international clients).

Knowledge

Advanced experience in one or more Marketing Automation and CRM platforms (Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or others).
Functional understanding of the MarTech ecosystem: data tools, activation, personalization, analytics, and orchestration.
Knowledge of Customer Data Platforms (CDP) and activation and segmentation strategies.
Knowledge of customer journey orchestration and engagement models throughout the lifecycle.
Ability to develop and present business cases, activation strategies, and technological roadmaps.

Valued/Preferred

Experience in Adobe Journey Optimizer and/or Adobe Experience Platform (AEP) Real-Time CDP.
Experience in Salesforce Marketing Cloud or Sales/Service Cloud.
Knowledge of Email Marketing Strategy and deliverability best practices.
Experience in digital transformation projects or MarTech platform implementation.
Knowledge of Data Analysis and reporting (SQL, BI tools).
Certifications in relevant MarTech platforms.

At Accenture, a company recognized as a Great Place To Work®, we believe in a hybrid work model that, thanks to technology and our facilities, allows us to maintain the human connection essential for working with our teams and clients. A connection that allows us to maintain our culture of inclusion and diversity and be, according to Refinitiv, the most diverse company in the world.

Additionally, we offer other BENEFITS such as:

Medical, Life, and accident insurance
Medical service and wellness programs
Flexible remuneration program and stock purchase plan
Flexibility programs (scheduling, days off, vacations...)
Individualized training itinerary
Sustainability programs and Accenture Foundation
Employee diversity network
Other benefits: Bankinter Office with special conditions and profit sharing

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against for their differences. All employment decisions will be made regardless of age, race, creed, color, religion, sex, national origin, ancestry, disability, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship, or any other criteria protected by applicable law. Our rich diversity makes us more innovative, competitive, and creative, which helps us better serve our clients and communities.

View original advert (Spanish)

Accenture Song es el lugar donde se diseñan experiencias que ayudan a mejorar la vida de las personas. Reimaginamos las industrias, productos y servicios. Si crees que nuestros clientes solo ganarán relevancia a través de la tecnología y la digitalización, tu lugar está con nosotros.

Buscamos un/a CRM & MarTech Consultant / CRM & Marketing Automation con visión transversal del ecosistema de marketing tecnológico y expertise profundo en CRM y Marketing Automation. El perfil ideal combina capacidad consultiva con conocimiento técnico-funcional, siendo capaz de aportar valor tanto en la definición estratégica como en la ejecución de soluciones en proyectos de distinta naturaleza y sector.

Será responsable de transformar retos de negocio en casos de uso escalables, medibles y orientados a resultados, conectando estrategia de marketing, datos y tecnología.

Funciones

Actuar como advisor estratégico para clientes y stakeholders, traduciendo necesidades de negocio en soluciones MarTech concretas y accionables.
Diseñar y optimizar customer journeys omnicanal complejos en plataformas de CRM y Marketing Automation.
Definir estrategias de activación, segmentación y personalización apoyadas en datos, con visión de ciclo de vida del cliente.
Trabajar con Customer Data Platforms (CDP) para habilitar casos de uso de personalización y activación en tiempo real.
Identificar y priorizar oportunidades de mejora mediante business cases, métricas de éxito e indicadores de impacto.
Colaborar transversalmente con equipos de Marketing, Data, Tecnología, Producto
Participar activamente en proyectos de distinto alcance: desde discovery y estrategia hasta implantación y optimización.

Requisitos

Experiencia en consultoría de CRM, Marketing Automation, MarTech o Customer Experience.
Visión transversal del ecosistema MarTech: conocimiento de múltiples herramientas, capacidad de relacionarlas y evaluar su encaje en cada contexto.
Capacidad para convertir desafíos de negocio ambiguos en soluciones escalables y bien definidas.
Perfil analítico, estratégico y con orientación a la ejecución - cómodo/a tanto en conversaciones de alto nivel como en el detalle técnico-funcional.
Habilidades consultivas sólidas: gestión de stakeholders, comunicación ejecutiva, facilitación de workshops y elaboración de propuestas.
Experiencia colaborando con equipos multidisciplinares en entornos de proyecto.
Grado universitario en disciplina relevante.
Nivel alto de inglés (imprescindible para trabajar con clientes internacionales).

Conocimientos

Experiencia avanzada en una o más plataformas de Marketing Automation y CRM (Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, u otras).
Comprensión funcional del ecosistema MarTech: herramientas de datos, activación, personalización, analítica y orquestación.
Conocimiento sobre Customer Data Platforms (CDP) y estrategias de activación y segmentación.
Conocimiento de customer journey orchestration y modelos de engagement a lo largo del ciclo de vida.
Capacidad de elaborar y presentar business cases, estrategias de activación y hojas de ruta tecnológicas.

Valorable

Experiencia en Adobe Journey Optimizer y/o Adobe Experience Platform (AEP) Real-Time CDP.
Experiencia en Salesforce Marketing Cloud o Sales/Service Cloud.
Conocimientos de Email Marketing Strategy y mejores prácticas de deliverability.
Experiencia en proyectos de transformación digital o implantación de plataformas MarTech.
Conocimientos de Data Analysis y reporting (SQL, herramientas de BI).
Certificaciones en plataformas MarTech relevantes.

En Accenture, compañía reconocida como Great Place To Work®, apostamos por un modelo de híbrido de trabajo que, gracias a la tecnología y a nuestras instalaciones, nos permiten mantener la conexión humana esencial para trabajar con nuestros equipos y clientes. Una conexión que nos permite mantener nuestra cultura de inclusión y diversidad y ser, según Refinitiv, la empresa más diversa del mundo.

Además, te ofrecemos otros BENEFICIOS como:

Seguro médico, de Vida y accidentes
Servicio médico y programas de bienestar
Programa de retribución flexible y compra de acciones
Programas de flexibilidad (horaria, de días libres, vacaciones...)
Itinerario formativo individualizado
Programas de sostenibilidad y Fundación Accenture
Red de empleados por la diversidad
Otros beneficios: Oficina Bankinter con condiciones especiales y reparto de beneficios

About Accenture

Visit us atwww.accenture.com

Declaración de igualdad de oportunidades en el empleo

Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos ayuda a servir mejor a nuestros clientes y comunidades.