BM Supermercados is a leading Spanish food retail chain and the primary brand of the Uvesco Group. The company operates over 200 supermarkets across Northern Spain and the Community of Madrid, positioning itself as a premium retailer focused on high-quality fresh products and personalized customer service. With a workforce of thousands, it is a significant player in the Spanish retail landscape, known for its regional strength and steady expansion.

For international professionals, BM Supermercados offers a variety of roles ranging from specialized fresh food handling to corporate positions in logistics, accounting, and purchasing. While the company is deeply rooted in Spanish local markets and requires Spanish language proficiency for most roles, it provides a stable environment for those looking to build a career in the European retail sector, particularly in the Basque Country, Cantabria, and Madrid.

BM Supermercados is the flagship brand of Grupo Uvesco, which was created in 1993 through the merger of two veteran retail companies, Unialco and Ves. The group has expanded from its origins in the Basque Country and Cantabria to become a major competitor in the Madrid metropolitan area.

Marketing Automation and CRM Specialist

BM Supermercados

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

If you are passionate about marketing, data, and informed decision-making, we want to meet you!

We are looking for a professional with a strong data orientation and experience in CRM / Salesforce Marketing Cloud, capable of designing and optimizing customer journeys that enrich the experience within our loyalty program. Your work will combine the analysis of consumer behavior with the execution and continuous improvement of campaigns, providing a strategic vision that contributes to the purpose of Grupo Uvesco: We nourish the well-being of our environment.

What you will do:

· High-impact data analysis: Identify key patterns, trends, and correlations in customer behavior, transforming complex data into clear and attractive visualizations that facilitate strategic decision-making.

· Customer segmentation and behavior: Design detailed profiles of our consumers, analyze their behavior within the sales funnel, and develop ad-hoc studies to delve deeper into their motivations and improve our loyalty approach.

· Customer journey management in Salesforce: Develop and optimize customer journeys within Salesforce Marketing Cloud to personalize the experience of our members throughout the loyalty program.

· Campaign optimization: Continuously evaluate the impact of marketing campaigns, adjusting strategies in real-time to maximize performance and relevance for each customer segment.

What we are looking for:

· Solid education: Degree or Master's in Engineering, Mathematics, Physics, Statistics, Data Science, or Business Administration (ADE).

· Experience: Between 1 and 3 years working with CRM and Salesforce Marketing Cloud, with a demonstrated ability to develop journeys, segment audiences, and extract actionable conclusions from data. Additional experience in retail environments will be a plus.

· Mobility: Driver's license and own vehicle.

· Skills that define you:

o Data orientation: You think in terms of metrics, ask the right questions, and know how to translate analysis into concrete decisions.

o Real collaboration: You work well with cross-functional teams and adapt to different stakeholders, from business to technology.

o Organization and autonomy: You manage several projects at once without losing focus or attention to detail.

o Clear communication: You know how to explain something complex so that anyone can understand it, whether in a presentation or an email.

o Experience with AI: You leverage the advantages of working with Artificial Intelligence to perform your work better and more efficiently.

View original advert (Spanish)

¡Si te apasiona el marketing, los datos y la toma de decisiones informadas, ¡queremos conocerte!

Buscamos un/a profesional con sólida orientación al dato y experiencia en CRM / Salesforce Marketing Cloud, capaz de diseñar y optimizar journeys de cliente que enriquezcan la experiencia dentro de nuestro programa de fidelización. Su trabajo combinará el análisis del comportamiento del consumidor con la ejecución y mejora continua de campañas, aportando una visión estratégica que contribuya al propósito del Grupo Uvesco: Nutrimos el bienestar de nuestro entorno.

Lo que harás:

· Análisis de datos con impacto: Identificar patrones, tendencias y correlaciones clave en el comportamiento del cliente, transformando datos complejos en visualizaciones claras y atractivas que faciliten la toma de decisiones estratégicas.

· Segmentación y comportamiento del cliente: Diseñar perfiles detallados de nuestros consumidores, analizar su comportamiento en el funnel de ventas y desarrollar estudios ad-hoc que permitan profundizar en sus motivaciones y mejorar nuestro enfoque de fidelización.

· Gestión de customer journeys en Salesforce: Desarrollar y optimizar los journeys de cliente dentro de Salesforce Marketing Cloud para personalizar la experiencia de nuestros socios a lo largo de todo el programa de fidelización.

· Optimización de campañas: Evaluar de forma continua el impacto de las campañas de marketing, ajustando las estrategias en tiempo real para maximizar el rendimiento y la relevancia para cada segmento de cliente.

Lo que buscamos:

· Formación sólida: Grado o Máster en Ingeniería, Matemáticas, Física, Estadística, Ciencia de Datos o ADE.

· Experiencia: Entre 1 y 3 años trabajando con CRM y Salesforce Marketing Cloud, con capacidad demostrada para desarrollar journeys, segmentar audiencias y extraer conclusiones accionables de los datos. Experiencia adicional en entornos retail será un plus.

· Movilidad: Carné de conducir y vehículo propio.

· Habilidades que te definen:

o Orientación al dato: Piensas en clave de métricas, te haces las preguntas correctas y sabes traducir el análisis en decisiones concretas.

o Colaboración real: Trabajas bien con equipos multifuncionales y te adaptas a distintos interlocutores, desde negocio hasta tecnología.

o Organización y autonomía: Gestionas varios proyectos a la vez sin perder el foco ni el detalle.