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CRM / Marketing Automation Specialist

Hybrid in Madrid·Full-time·Added 1 month ago (last checked 8 Oct)

Deutsche Bank

38 open roles

Overview

Work mode
Hybrid, Madrid
Contract
Full-time
English
Required
Benefits
Meal vouchers

Visa options

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Skills

Requirements

What we're looking for

• Technical profile with hands-on development experience in Salesforce Marketing Cloud or Adobe Campaign.

• Solid SQL and Python skills for data analysis, automation and campaign execution and data quality controls.

• Proven knowledge of customer journey design, campaign management and customer segmentation strategies including performance measurement and KPI monitoring.

• Understanding of GDPR, consent management and customer communication governance; experience in banking, insurance or other regulated industries is an advantage.

• Strong communication skills in English and the ability to collaborate effectively with marketing, business, technology and compliance stakeholders and to manage cross-functional projects.

• Proven ability to leverage AI tools to enhance productivity, optimise workflows to solve business problems, while applying critical judgment to ensure responsible and ethical use of data and AI outputs.

Pay & benefits

What you'll get

  • Emotionally and mentally balanced: We support you in dealing with life crises, maintaining stability through illness, and maintaining good mental health. Benefit from initiatives such as counseling and support in difficult life situations and a culture where you can openly speak about mental health.
  • Physically thriving: We support you managing your physical health by taking appropriate preventive measures and providing a workplace that helps you thrive. For example, discount in gyms, annual medical check up's, standing desks...
  • Socially connected: We strongly believe in collaboration, inclusion and feeling connected to open up new perspectives and strengthen our self-confidence and well-being. Benefits vary from different types of paid and unpaid leave, hybrid model of remote working (for some positions...)
  • Financially secure: We support you to meet personal financial goals during your active career and for the future. Benefit from meal allowance, pension contribution plans, banking services for employees, flex compensation program...

We strive for a culture in which we are empowered to excel together every day. This includes acting responsibly, thinking commercially, taking initiative and working collaboratively.

Together we share and celebrate the successes of our people. Together we are Deutsche Bank Group.

We welcome applications from all people and promote a positive, fair and inclusive work environment.

The role

For over 150 years, our dedication to being the Global Hausbank for our clients has been driven by our people - in around 60 countries and across more than 150 nationalities.

Their deep understanding, insights, expertise, and passion help our clients navigate an increasingly complex world - be it in our Corporate Bank, our Private Bank, our Investment Bank or our Asset Management division.

Together we can make a great impact for our clients home and abroad, securing their lasting success and financial security.

Join Deutsche Bank as a CRM / Marketing Automation Specialist and help shape customer engagement across digital channels. You will design, implement and optimize data-driven communication journeys using leading marketing automation platforms, working closely with Marketing, Product, Technology and Compliance teams.

What you'll do

• Design, execute and optimize customer communication campaigns across multiple channels, including email, SMS, push notifications and landing pages.

• Build, maintain and optimize automated customer journeys using Salesforce Marketing Cloud and Adobe Campaign.

• Manage audience segmentation, data selection and campaign controls and campaign performance monitoring to ensure accurate and effective customer communications and achieve business KPIs.

• Develop SQL- and Python-based solutions to support automation, reporting, integrations and operational efficiency.

• Ensure all communications comply with GDPR requirements, consent-management rules and internal governance standards.

About Deutsche Bank

Deutsche Bank is one of the world's leading financial institutions, providing commercial and investment banking, retail banking, transaction banking, and asset management services. With a global presence spanning over 58 countries and a workforce of around 90,000 employees, it is a major player in the international banking industry. The bank's operations are diverse, ranging from corporate finance and wealth management to risk and compliance, making it a significant employer in the financial sector.

In Spain, Deutsche Bank has a substantial presence, with its main office in Madrid and additional operations in Barcelona. The bank's Spanish branch focuses on private banking, corporate banking, and operational support functions, including KYC, compliance, and technology roles. For international professionals, Deutsche Bank offers a multicultural work environment, opportunities for cross-border collaboration, and a strong emphasis on professional development. The roles currently open in Spain span risk, compliance, engineering, and operations, reflecting the bank's commitment to building a robust local team that supports its global operations.

Industry
Banking
Founded
1870
Employees
50,000–100,000
Headquarters
Frankfurt, Germany
In Spain
Madrid, Barcelona

Good to know if you are moving

  • Deutsche Bank offers a global mobility program, allowing employees to transfer between offices worldwide, which can be attractive for international hires.
  • The bank provides comprehensive relocation support for international employees, including visa assistance and settling-in services.
  • Spain operations are a key hub for the bank's global KYC, risk, and technology functions, offering roles that are part of a global team.
  • The work culture emphasizes diversity and inclusion, with employee networks and initiatives supporting international staff.
  • Deutsche Bank is known for its strong focus on professional development, with extensive training and career progression opportunities.

In their own words

Additional information

At Deutsche Bank, we are committed to fostering an inclusive and accessible work environment where everyone can thrive. In our commitment to diversity and in accordance with the Spanish General Disability Law (LGD), we especially welcome applications from qualified candidates with a recognized degree of disability.

All open roles at Deutsche Bank
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