Meliá Hotels International is one of the world's largest hotel chains and the leading hotel group in Spain. Founded in 1956, the company operates over 380 hotels in more than 40 countries under a diverse portfolio of brands including Gran Meliá, ME by Meliá, Paradisus, and INNSiDE. As a major player in the global hospitality industry and a member of the IBEX 35, it is recognized for its leadership in both leisure and business travel segments.

Headquartered in Palma de Mallorca, Meliá maintains an extensive presence across Spain, with properties in nearly every major city and tourist destination. For international professionals, the company offers a wide range of career paths from corporate roles in IT, finance, and marketing to operational positions in luxury hospitality. Meliá is particularly relevant for international hires due to its multilingual work environment and its commitment to internal mobility across its global network.

Founded in 1956 by Gabriel Escarrer Juliá in Palma de Mallorca, the company began with a single hotel. It expanded rapidly across Spain and internationally, becoming a publicly traded company on the IBEX 35 in 1996.

For international professionals

Global leader in the resort sector with a presence in over 40 countries.
Headquartered in Palma de Mallorca, offering significant corporate and administrative opportunities in the Balearic Islands.
Extensive portfolio of brands ranging from mid-scale to ultra-luxury, catering to diverse professional backgrounds.
Strong emphasis on internal mobility and international career development programs for employees.
Regularly recruits for multilingual roles in guest experience, hotel management, and corporate services.

Luxury Marketing Manager Sitges & BESO

Meliá Hotels

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

"The world is yours with Meliá"

Discover a path without limits at Meliá, where opportunities for growth and development are infinite. Immerse yourself in a journey that will take you to work in several countries and become part of our extensive global family.

Discover some of the benefits we offer:

My MeliáRewards: Participate in our exclusive loyalty program, enjoying unique benefits and advantages.

My MeliáBenefits: Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle.

Job Mission: Development of the hotel's MARKETING PLAN in line with the brand vision and in collaboration with the MARKETING PARTNER, with the aim of strengthening the positioning of the hotel and BESO Sitges in local and international markets. Likewise, this position is responsible for the implementation of the calendar of cultural and gastronomic activities, which acts as a content platform to deploy a comprehensive communication, sales, and public relations strategy, consistent with the luxury and lifestyle strategy.
What are we looking for? The person must have training in MARKETING, COMMUNICATION AND PUBLIC RELATIONS, as well as solid knowledge of the latest trends in ENTERTAINMENT, GASTRONOMY AND WELLNESS, both locally and internationally.
What will you have to do? The selected candidate will be responsible for CONCEPTUALIZING EVENTS, ACTIVATIONS AND EXPERIENCES that generate interest in our target audience and strengthen the positioning of the hotel and the dining spaces of BESO. Their work will be focused on COMMUNICATION, SOCIAL MEDIA AND PUBLIC RELATIONS, working hand-in-hand with LOCAL PARTNERS and in collaboration with the MARKETING PARTNER, always ensuring alignment with the Sales and Operations strategy.
COMMUNICATION & PR: • Creation and maintenance of the hotel and BESO Press Kits, ensuring they are always updated with the latest news from the website• Management of all requests from press, influencers, and content creators.• Communication with Social Media and PR agencies to amplify all activations carried out at the hotel.SOCIAL MEDIA: • Creation of RFPs for the hotel's social media agency.• Participation in monthly meetings, together with the Marketing Partner and the brand team, to ensure brand guidelines. • Review of weekly calendars to ensure content meets the brand's image and tone standards. Supervision of content developed by the local agency and proposal of new ideas based on the latest local market trends.• Search for and creation of social touchpoints (e.g., Instagram photo opportunities) in each hotel, so that every guest becomes a follower of the hotel and BESO profiles and uses our hashtags to increase engagement.• Tracking of marketing and social media KPIs: o Engagement, reach, community growth o Content performance o Impact of campaigns and influencers together with the social media agency.• Coordination of monthly reports and analysis of results together with the social media agency• Budgetary control of the marketing plans for all hotels and BESO together with the social media agency.PARTNERSHIPS:• Point of contact for hotel partnerships, ensuring they comply with the bases agreed upon in the marketing plan.F&B PROMOTION & EVENTS• Create the F&B Marketing Plan in conjunction with BESO• Ensure the implementation of the F&B identity.• Generate communication synergies between BESO and the hotel.• Identify collaboration opportunities (live music, DJs, etc.) and coordinate events in collaboration with the F&B Director and the Guest Experience team.• Attend to key guests, VIPs, press, and influencers.• Update the design team on the good condition and updating of collaterals and menus PHOTOSHOOTINGS/VIDEOSHOOTINGS• Organization, coordination, and selection of all material for photo shoots and video shoots• On-site attendance at photo and recording sessions at the hotel.• Guarantee the correct use of this content across all organization channels and touchpoints, ensuring it is always available to whoever needs it.• Supervision and organization of styling, props, and communication of hotel needs, carefully reviewed with the Marketing Partner to ensure alignment with brand standards.MELIA.COMThe person will ensure that all hotel content is updated on MELIA.COM and other key channels.BRAND / HOTEL PRESENTATIONS• Creation and updating of brand and hotel presentations, so that new employees understand the company's marketing strategies. All hotel employees must be familiar with the marketing approach to be able to convey it at every customer touchpoint.• Preparation of hotel presentations for partners.CREATION AND DESIGN OF SALES MATERIALS• The Marketing Manager will have support for the creation of promotional materials and other types of design requests: promotions, technical sheets, commercial presentations, fairs, etc.• It is strictly necessary to collaborate with providers previously approved by the Brand team, in accordance with the identity manuals.
At Meliá, we are all VIPs

At Meliá Hotels International, we promote equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in the Human Resources policies. Likewise, we care about disseminating a corporate culture committed to effective equality throughout the entire workforce, and raising awareness of the need to act jointly and globally.

We drive our commitment to equality and diversity, avoiding any type of discrimination, especially those related to disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees is fundamental to our success as a global company.

Furthermore, we commit to the sustainable growth of our sector through a socially responsible human team. In this sense, our motto is "Towards a sustainable future, from a responsible present." Thanks to all our collaborators, we make this possible.

To protect you and avoid fraud in the selection processes, we invite you to consult our recommendations on the "Protect your candidacy" page.

If you want to be "Very Inspiring People", follow us on:

INSTAGRAM - TIKTOK - LINKEDIN - INDEED - GLASSDOOR

View original advert (Spanish)

"El mundo es tuyo con Meliá"

Descubre un camino sin límites en Meliá, donde las oportunidades de crecimiento y desarrollo son infinitas. Sumérgete en un viaje que te llevará a trabajar en varios países y a formar parte de nuestra extensa familia global.

Descubre algunos de los beneficios que ofrecemos:

My MeliáRewards: Participa en nuestro programa de fidelidad exclusivo, disfrutando de beneficios y ventajas únicas.

My MeliáBenefits: Aprovecha la compensación flexible y los descuentos exclusivos en una amplia variedad de productos y servicios, promoviendo un estilo de vida activo y saludable.