CDM Barcelona is a leading healthcare advertising agency and a key part of the Omnicom Health Group, one of the world's largest healthcare communications networks. The agency specializes in providing strategic and creative marketing solutions for global pharmaceutical and life sciences brands, operating at the intersection of science and creativity to deliver high-impact health communications.

Located in Barcelona, the agency serves as a strategic hub for international accounts, making it a highly attractive destination for English-speaking professionals and international talent. The office culture is characterized by its diversity and collaborative environment, offering employees the opportunity to work on global campaigns while enjoying the professional and lifestyle benefits of one of Europe's primary creative hubs.

CDM was founded in 1984 in New York and grew into a global leader in healthcare advertising. It eventually became a flagship agency within the Omnicom Health Group, expanding its footprint to key international markets including the establishment of its Barcelona hub to serve European and global clients.

This job was published 4 months ago

Digital Specialist

CDM Barcelona

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Location: Mapfre Towers, Barcelona

We belong to Omnicom Health, the world’s largest healthcare marketing and communications network, with more than a dozen companies and over 4,000 talented professionals specializing in all areas of healthcare. Our team comes from all corners of science, medicine, marketing, and communications, collaborating with clients—and connecting with each other—to drive meaningful change through better, more innovative communications.

Regarding the role:

360º Digital Strategy : Definition and execution of full-funnel omnichannel strategies, combining social media, paid media and web to meet brand and performance objectives.
Campaign Planning and Execution : Development of plans, coordination with internal teams and end-to-end management of activations for different accounts.
Optimization : Setting up, monitoring and optimizing campaigns on social and digital platforms, ensuring efficiency and continuous improvement.
Analysis and Client Reporting : Monitoring of KPIs, preparation of clear reports and presentation of insights and strategic recommendations.
New Business Support : Participation in proposals, benchmarks, and digital approaches for new business opportunities.

Your profile:

Training in Communication, Marketing, Advertising or similar.
Experience in paid media, planning and execution of digital campaigns.
Excellent communication and writing skills (internal and external)
Experience in developing strategies focused on business growth.
Organized and proactive profile, with the ability to work in multi-client environments.
Knowledge of the regulations applicable to pharmaceutical communication will be positively valued.
Advanced English

Omnicom Health is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice .

View original advert (Spanish)

Localización: Torres Mapfre, Barcelona

Pertenecemos a Omnicom Health, la mayor red mundial de marketing y comunicaciones en el ámbito de la salud, con más de una docena de empresas y más de 4.000 profesionales con talento, especializados en todas las áreas de la salud. Nuestro equipo procede de todos los rincones de la ciencia, la medicina, el marketing y la comunicación, colaborando con los clientes -y conectando entre sí- para lograr un cambio significativo a través de comunicaciones mejores y más innovadoras.

Sobre el rol:

Estrategia Digital 360 º: Definición y ejecución de estrategias omnicanal full-funnel, combinando social media, paid media y web para cumplir objetivos de marca y performance.
Planificación y Ejecución de Campañas: Desarrollo de plannings, coordinación con equipos internos y gestión end‑to‑end de activaciones de las diferentes cuentas.
Optimización: Configuración, seguimiento y optimización de campañas en plataformas sociales y digitales, garantizando eficiencia y mejora continua.
Análisis y Reportes a Cliente: Monitorización de KPIs, elaboración de informes claros y presentación de insights y recomendaciones estratégicas.
Soporte a New Business: Participación en propuestas, benchmarks y planteamientos digitales para nuevas oportunidades comerciales.

Tu perfil:

Formación en Comunicación, Marketing, Publicidad o similar.
Experiencia en paid media, planificación y ejecución de campañas digitales.
Excelente comunicación y redacción (interna y externa)
Experiencia en desarrollo de estrategia enfocada a crecimiento de negocio.
Perfil organizado y proactivo, con capacidad de trabajo en entornos multicliente.
Se valorará positivamente el conocimiento de la normativa aplicable a la comunicación farmacéutica
Inglés nivel avanzado