El Corte Inglés is the largest department store group in Europe and a dominant force in the Spanish retail landscape. Headquartered in Madrid, the conglomerate operates a diverse portfolio including department stores, supermarkets, travel agencies, and insurance services. With a workforce of tens of thousands, it serves as a primary pillar of the Spanish economy and a leader in consumer goods distribution.

For international professionals, El Corte Inglés offers a gateway into the Spanish corporate world, particularly within its expanding digital, IT, and logistics hubs. While customer-facing roles typically require high Spanish proficiency, the company's focus on e-commerce and supply chain modernization has increased demand for specialized technical talent and project managers from diverse backgrounds.

Founded in 1940 by Ramón Areces in Madrid, the company began as a small tailor shop. Over several decades, it expanded through aggressive growth and acquisitions to become Spain's most iconic retail conglomerate.

For international professionals

Largest department store chain in Europe with a massive physical and digital footprint across Spain.
Offers a wide variety of roles ranging from specialized tech and engineering to corporate management and retail.
Headquartered in Madrid with a presence in every major Spanish city and province.
Currently undergoing a significant digital transformation, creating opportunities for international IT and e-commerce experts.
Known for providing long-term career stability and being one of the most recognized brands in the country.

CRM Analyst

El Corte Ingles

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Are you looking to develop your talent and find a place where your effort is recognized? We offer a dynamic, close-knit, and forward-looking environment. Here, every day is a new opportunity to learn, grow, and shine. Imagine being part of a diverse team where evolution and customer service are our priority. At El Corte Inglés, our work is a shared passion.

The project that awaits you.

You will be part of the Customer Value area, a strategic function responsible for transforming data into actions that drive business growth.

Your mission will be to identify incremental sales opportunities through the analysis of customer behavior, designing and implementing personalized CRM strategies for different segments, categories, and channels.

You will work in a highly cross-functional environment, collaborating with CRM, Ecommerce, Purchasing, Marketing, and Creativity teams to define data-driven communication plans, monitor results, and continuously optimize the impact of initiatives on the customer.

Main functions and requirements.

• Analyze customer data to identify business opportunities and result improvements

• Design, implement, and optimize CRM use cases oriented toward generating incremental sales

• Build advanced customer segmentations to maximize the effectiveness of communications

• Define and execute personalized communication plans via email, inbox, and other digital channels

• Daily monitoring of CRM results and the fulfillment of incremental sales objectives

• Evaluate campaign performance using control groups and business metrics

• Detect trends and customer behavior patterns to improve acquisition and loyalty strategies

• Prepare reports and visualizations that facilitate data-driven decision-making

• Gather and understand the needs of different business areas to transform them into analytical solutions

• Provide strategic recommendations supported by data analysis

• Collaborate cross-functionally with CRM, Ecommerce, Purchasing, Marketing, and Creativity teams

• Perform data exploitation and programming using SQL

• Participate in the definition of budgets and forecasts associated with CRM initiatives

• University degree in Business Administration, Statistics, Mathematics, Economics, or related disciplines

• Between 3 and 4 years of experience in data analysis, CRM, or similar roles

• Demonstrable experience in data programming and exploitation with SQL

• Ability to translate analytical insights into business actions and communication plans

• Result-oriented, analytical thinking, and ability to communicate with different areas

• Communication, organization, and teamwork skills in collaborative environments

• Previous experience in CRM environments, relational marketing, loyalty, or ecommerce is valued

We offer a variety of social benefits that will contribute to your well-being.

- Exclusive discounts and financing options.

- Life insurance.

- Corporate University.

- Continuous training for professional development.

- Study grants for employees' children.

- In-house Medical Service.

- Flexible remuneration plan.

If you find this position interesting, we invite you to apply, as your experience could be very valuable to us. In our company, everyone is welcome.

View original advert (Spanish)

¿Buscas desarrollar tu talento y un lugar dónde tu esfuerzo sea reconocido? Te ofrecemos un entorno dinámico, cercano y de futuro. Aquí, cada día es una nueva oportunidad para aprender, crecer y brillar. Imagina formar parte de un equipo diverso, donde la evolución y el servicio al cliente son nuestra prioridad. En El Corte Inglés, nuestro trabajo es una pasión compartida.

El proyecto que te espera.

Formarás parte del área de Valor Cliente, una función estratégica encargada de transformar los datos en acciones que impulsen el crecimiento del negocio.

Tu misión será identificar oportunidades de venta incremental a través del análisis del comportamiento de los clientes, diseñando e implementando estrategias de CRM personalizadas para distintos segmentos, categorías y canales.

Trabajarás en un entorno altamente transversal, colaborando con equipos de CRM, Ecommerce, Compras, Marketing y Creatividad para definir planes de comunicación basados en datos, monitorizar resultados y optimizar continuamente el impacto de las iniciativas sobre cliente.

Funciones principales y requisitos.

• Analizar datos de cliente para identificar oportunidades de negocio y mejora de resultados

• Diseñar, implementar y optimizar casos de uso de CRM orientados a la generación de venta incremental

• Construir segmentaciones avanzadas de clientes para maximizar la efectividad de las comunicaciones

• Definir y ejecutar planes de comunicación personalizados a través de email, inbox y otros canales digitales

• Monitorizar diariamente los resultados de CRM y el cumplimiento de los objetivos de venta incremental

• Evaluar el rendimiento de campañas mediante grupos de control y métricas de negocio

• Detectar tendencias y patrones de comportamiento del cliente para mejorar las estrategias de captación y fidelización

• Elaborar informes y visualizaciones que faciliten la toma de decisiones basada en datos

• Recoger y comprender las necesidades de las diferentes áreas de negocio para transformarlas en soluciones analíticas

• Proporcionar recomendaciones estratégicas sustentadas en el análisis de datos

• Colaborar de forma transversal con equipos de CRM, Ecommerce, Compras, Marketing y Creatividad

• Realizar la explotación y programación de datos mediante SQL

• Participar en la definición de presupuestos y previsiones asociados a iniciativas de CRM

• Contar con formación universitaria en ADE, Estadística, Matemáticas, Economía o disciplinas afines

• Aportar entre 3 y 4 años de experiencia en análisis de datos, CRM o funciones similares

• Disponer de experiencia demostrable en programación y explotación de datos con SQL

• Tener capacidad para traducir insights analíticos en acciones de negocio y planes de comunicación

• Mostrar orientación a resultados, pensamiento analítico y capacidad de interlocución con diferentes áreas

• Demostrar habilidades de comunicación, organización y trabajo en entornos colaborativos

• Valorar experiencia previa en entornos de CRM, marketing relacional, fidelización o ecommerce

Te ofrecemos una variedad de beneficios sociales que contribuirán a tu bienestar.

- Descuentos exclusivos y opciones de financiación.

- Seguro de vida.

- Universidad Corporativa.

- Formación continua para el desarrollo profesional.

- Ayudas al estudio para hijos e hijas de empleados.

- Servicio Médico propio.

- Plan de retribución flexible.

Si te resulta interesante este puesto, te invitamos a que apliques, ya que tu experiencia podría ser muy valiosa para nosotros. En nuestra empresa todas las personas son bienvenidas.