Mango is one of Europe's leading fashion groups, specializing in the design, manufacture, and marketing of clothing and accessories. Founded in Barcelona, the company has grown into a global powerhouse with a presence in over 115 markets and a workforce of more than 15,000 employees. It operates several lines including Woman, Man, Kids, Teen, and Home, blending Mediterranean style with contemporary fashion trends.

Mango is headquartered in the Barcelona metropolitan area, offering a highly international environment for professionals in design, logistics, technology, and corporate services. The company is a major employer for international talent in Spain, particularly at its 'Hangar' design center and corporate offices, where English is frequently used alongside Spanish. They offer various career paths ranging from retail management to digital transformation and ecommerce.

Founded in 1984 in Barcelona, Mango opened its first store on Passeig de Gràcia. It began international expansion in 1992 and was an early adopter of e-commerce, launching its online store in 2000.

For international professionals

Headquartered in the Barcelona metropolitan area, offering a Mediterranean lifestyle with global career opportunities.
Highly international workforce with over 100 nationalities represented at their corporate offices.
Strong focus on digital transformation and ecommerce, making it a hub for tech and data professionals in the fashion industry.
Provides internal training programs and opportunities for international mobility within their global retail network.

Cdp and Audience Manager

MANGO

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

At Mango, we infuse passion into everything we do. Originating in Barcelona and present in more than 120 countries, we inspire the world with creativity, innovation, and authenticity.

Our multicultural team is the engine of our success. We take pride in taking fashion further, connecting our unique style with people all over the world.

YOUR NEW ROLE

We are looking for a CDP and Audience Manager to join the MANGO CRM team, leading the evolution and use of our Adobe Real-Time Customer Data Platform (RT-CDP) with a focus on business impact.

YOUR MAIN RESPONSIBILITIES

Define the vision and roadmap of the CDP (Adobe RT-CDP) aligned with the customer, marketing, and business strategy.
Design and govern the audience and segmentation strategy, leading the functional definition of key segments and their activation across different channels.
Work with Marketing, CRM, e-commerce, Data & Analytics, and IT teams to prioritize use cases and maximize the value of RT-CDP.
Collaborate with data and technology teams to ensure appropriate sources, attributes, and identity models within the Adobe Experience Platform.
Analyze the performance of audiences and campaigns, driving a culture of test & learn and continuous improvement.
Ensure compliance with privacy policies, consent, and the responsible use of customer data.

ABOUT YOU

You have 8-10+ years of experience in CRM, Customer Intelligence, Digital Marketing, Loyalty, Growth, or Digital Product Owner roles, with a focus on customer data.
You have solid experience in segmentation and audience creation for campaigns and omnichannel personalization.
You possess a strong analytical orientation and deep knowledge of key customer and marketing KPIs (CLV, churn, recurrence, conversion, incremental revenue, etc.).
You have a high affinity for customer and experience technology (or strong exposure) to Adobe Real-Time CDP / Adobe Experience Platform or other CDP solutions.
You feel comfortable working with business and technical teams, translating business needs into functional requirements.
You are a proactive, data-driven person with a great capacity for cross-functional influence.
You are looking for an opportunity to lead a CDP product in an environment undergoing a data-driven transformation, collaborating with multidisciplinary teams (Marketing, Data, IT, e-commerce).
You are passionate about customer data, advanced segmentation, and the customer technology ecosystem.

YOUR BENEFITS:

Enjoy a flexible schedule and hybrid work that adapts to your needs. At Mango, we promote the balance between professional and personal life.
At Mango, the weekend starts on Friday at noon. We offer intensive hours on Fridays and the eve of holidays.
Plan your vacations according to your preferences. At Mango, we value your time and want you to enjoy every moment.
As part of the Mango team, you will have a discount on all our lines, so you're always up to date!
Flexible remuneration package with tax advantages: health insurance, training, catering, and childcare program.
Free company transport from Barcelona and El Vallès.
At Mango, we invest in your personal and professional growth. Access a varied range of training, personalized mentoring, continuous development programs, and internal promotion opportunities that will propel you toward success. On a technical level, you can train in the use of different technological platforms, as well as participate in workshops, meetups, communities of practice, team buildings, and company meetings.
Think big! Mango offers international opportunities in more than 120 markets to expand your horizons and grow with us globally.

At Mango, we believe in an inclusive culture where creativity and innovation inspire us to take fashion further. Therefore, we are committed to offering equal opportunities for all people, valuing the authenticity of each individual.

Taking Fashion

Further

View original advert (Spanish)

En Mango vestimos de pasión todo lo que hacemos. Con origen en Barcelona y presencia en más de 120 países, inspiramos al mundo con creatividad, innovación y autenticidad.

Nuestro equipo multicultural es el motor de nuestro éxito. Nos enorgullece llevar la moda más allá, conectando nuestro estilo único con personas de todo el mundo.

TU NUEVO PUESTO

Buscamos un/aCDP and Audience Managerque formará parte del equipo deCRM de MANGO, liderando la evolución y el uso de nuestra Adobe Real-Time Customer Data Platform (RT-CDP) con foco en impacto de negocio.

TUS PRINCIPALES RESPONSABILIDADES

Definir la visión y el roadmap del CDP (Adobe RT-CDP) alineado con la estrategia de cliente, marketing y negocio.
Diseñar y gobernar la estrategia de audiencias y segmentación, liderando la definición funcional de segmentos clave y su activación en los distintos canales.
Trabajar con los equipos de Marketing, CRM, e-commerce, Data & Analytics e IT para priorizar casos de uso y maximizar el valor de RT-CDP.
Colaborar con los equipos de datos y tecnología para asegurar fuentes, atributos y modelos de identidad adecuados en Adobe Experience Platform.
Analizar el rendimiento de las audiencias y campañas, impulsando una cultura de test & learn y de mejora continua.
Velar por el cumplimiento de las políticas de privacidad, consentimiento y uso responsable de los datos de cliente.

SOBRE TI

Cuentas con8-10+ años de experienciaen roles de CRM, Customer Intelligence, Marketing digital, Loyalty, Growth o Product Owner digital, con foco en datos de cliente.
Tienesexperiencia sólida en segmentación y creación de audienciaspara campañas y personalización omnicanal.
Posees unafuerte orientación analíticay conoces en profundidad los principales KPIs de cliente y marketing (CLV, churn, recurrencia, conversión, ingresos incrementales, etc.).
Tienesalta afinidad a la tecnología de clientey experiencia (o fuerte exposición) con Adobe Real-Time CDP / Adobe Experience Platform u otras soluciones de CDP.
Te sientes cómodo/a trabajando conequipos de negocio y técnicos, traduciendo necesidades de negocio en requisitos funcionales.
Eres una personaproactiva, data-driveny con gran capacidad deinfluencia transversal.
Buscas unaoportunidad de liderar un producto CDPen un entorno en plena transformación data-driven, colaborando con equipos multidisciplinares (Marketing, Data, IT, e-commerce).
Te apasiona elcustomer data, lasegmentación avanzaday elecosistema de tecnología de cliente.

TUS BENEFICIOS:

Disfruta de un horario flexible y trabajo híbrido que se adapta a tus necesidades. En Mango, apostamos por la conciliación de la vida profesional y personal.
En Mango, el fin de semana empieza el viernes a mediodía. Ofrecemos horario intensivo los viernes y vísperas de festivos.
Planifica tus vacaciones según tus preferencias. En Mango, valoramos tu tiempo y queremos que disfrutes de cada momento.
Como parte del equipo de Mango, tendrás descuento en todas nuestras líneas, ¡para que estés siempre a la última!
Paquete de retribución flexible con ventajas fiscales: seguro médico, formación, catering y programa de guardería.
Transporte de empresa gratuito desde Barcelona y El Vallés.
En Mango, invertimos en tu crecimiento personal y profesional. Accede a una oferta de formación variada, mentorías personalizadas, programas de desarrollo continuo y oportunidades de promoción interna que te impulsarán hacia el éxito. A nivel técnico, podrás formarte en el uso de diferentes plataformas tecnológicas, así como participar en workshops, meetups, comunidades de prácticas, team buildings y company meetings.
¡Piensa en grande! Mango te ofrece oportunidades internacionales en más de 120 mercados para expandir tu horizonte y crecer junto con nosotros a nivel global.

En Mango, creemos en una cultura inclusiva donde la creatividad y la innovación nos inspiran a llevar la moda más allá. Por ello, tenemos el compromiso de ofrecer igualdad de oportunidades para todas las personas, valorando la autenticidad de cada individuo.