Santander is one of the world's largest financial institutions, operating as a leading retail and commercial bank with a massive global footprint across Europe and the Americas. Founded in 1857, the group serves over 160 million customers and employs hundreds of thousands of professionals, providing services ranging from consumer finance to corporate and investment banking.

In Spain, the bank is headquartered at its expansive 'Santander Group City' campus in Boadilla del Monte, Madrid, which serves as a hub for its global operations. For international professionals, Santander offers significant opportunities in its technology and digital divisions, such as Santander Digital Services (SDS) and Open Digital Services (ODS), where English is often the primary working language for global projects in AI, cybersecurity, and fintech innovation.

Founded in 1857 in the city of Santander, Spain, the bank originally served regional trade interests. Over the 20th and 21st centuries, it transformed into a global powerhouse through strategic acquisitions in the UK, Brazil, and the USA, becoming the largest bank in the Eurozone by market value.

For international professionals

Operates 'Santander Group City,' one of the largest corporate headquarters in Europe, located in Boadilla del Monte, Madrid.
Actively recruits international talent for global roles in cybersecurity, AI, and software engineering through its dedicated tech hubs.
Offers a highly international environment within its Corporate & Investment Banking (SCIB) and Global Tech divisions.
Provides comprehensive benefits and structured career paths, including specific talent programs for juniors and internal mobility options.
While retail banking roles require Spanish, global corporate and tech functions frequently use English as the main business language.

Creative Project Manager

Santander

This job was originally posted in Spanish and automatically translated to English.

Job Description

Creative Project ManagerCountry: Spain

START HERE

Santander (www.santander.com) is evolving from a high-impact global brand to a technology-driven organization, and our people are at the center of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation and the courage to challenge what is possible.

This is more than a strategic shift. It is an opportunity for motivated professionals to grow, learn, and make a real difference.

Our mission is to help more people and businesses prosper. We embrace a strong risk culture, and all our professionals at all levels are expected to take a proactive and responsible approach to risk management.

THE DIFFERENCE YOU MAKE

MK Santander Spain is looking for a Creative Project Manager based in Madrid, Spain.

As a Creative Project Manager, your mission will be to coordinate, prioritize, and provide visibility for creative projects linked to CRM, customer engagement, and personalized customer communications, ensuring timings, SLAs, creative quality, and an evolution toward more efficient, automated, and scalable workflows through AI.

We are shaping the way we work through innovation, cutting-edge technology, collaboration, and the freedom to explore new ideas. To succeed in this role, you will be responsible for:

Coordinating the flow of creative projects linked to CRM campaigns, journeys, segmented communications, and engagement actions.
Managing brief intake, task assignment, deliverable tracking, reviews, and approvals.
Ensuring that every project has clear objectives, owners, dates, assets, and measurement criteria.
Prioritizing demand based on business impact, urgency, complexity, and availability, ensuring compliance with SLAs and timings.
Anticipating blockers, risks, or deviations that could affect delivery and maintaining visibility on dependencies and the status of each project.
Ensuring a high creative standard, tone, visual consistency, and brand alignment across all CRM communications.
Acting as the connection point between strategy, creativity, Relational Marketing, data, business, and external partners to ensure a consistent customer experience.
Identifying opportunities for improvement, templates, checklists, workflows, and automations that increase the efficiency and scalability of the area through AI.

WHAT YOU WILL BRING

Our people are our greatest strength. Each individual brings unique perspectives that make us stronger as a team and as an organization. We are empowering teams to go further by valuing who they are and enhancing what they bring.

The following requirements represent the essential knowledge, skills, and abilities for success in this position. Reasonable adaptations can be made to allow people with disabilities to perform essential functions.

Professional Experience

Experience in project management, creative traffic management, account management, marketing operations, campaign management, or similar roles. (Mandatory)
Experience coordinating creative projects and digital campaigns involving customer communications, CRM, or customer engagement initiatives. (Mandatory)
Experience managing multiple projects, priorities, and stakeholders in parallel in high-demand environments. (Mandatory)
Experience in creative departments for CRM, relational marketing, ecommerce, retail, banking, telco, travel, insurance, subscription business, or digital agencies. (Preferred)
Experience with hyper-personalized communications, journey automation, or omnichannel campaigns. (Preferred)

Education

University degree or equivalent in Marketing, Communication, Advertising, Business Administration, Project Management, or related fields. (Mandatory)

Languages

Professional English for coordination with global teams, partners, or tools. (Preferred)

Hard Skills

Project and creative traffic management: roadmaps, calendars, SLAs, dependencies, and approval flows. (Mandatory)
Knowledge of CRM, lifecycle marketing, customer engagement, segmented campaigns, journeys, and personalized communications. (Mandatory)
Campaign QA: creativity, copy, links, audiences, assets, tracking, tone, and brand consistency. (Mandatory)
Project management tools such as Jira, Asana, Monday, Trello or similar, and Microsoft 365: Teams, Excel, Word, PowerPoint, Power BI, and Outlook. (Mandatory)
CRM/marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, or Adobe Journey Optimizer. (Preferred)
Creative and AI tools such as Figma, Adobe Creative Cloud, Google Cloud, Veo 3, Gemini, Nano Banana, ChatGPT, Adobe Firefly, Midjourney, DALL-E, or Canva. (Preferred)

Soft Skills

Organization, rigor, and the ability to bring order to high-demand environments.
Prioritization criteria, results orientation, and focus on meeting deadlines.
Creative sensitivity and the ability to protect brand quality, tone, design, and customer experience.
Empathetic negotiation skills to manage priorities, resolve tensions between stakeholders, and maintain a positive collaborative climate even in high-pressure moments.
Structured, decisive mindset, oriented toward processes and continuous improvement.

WE VALUE YOUR IMPACT

Your contribution is important and is recognized. You can expect a fair and competitive rewards package that reflects the impact you create and the value you provide. But we know that rewards go beyond numbers.

We empower our teams to go further through global opportunities and broad career paths.
Flexibility that works. Enjoy hybrid work models, some remote days, other days in-person with your team, along with flexible schedules.
Learning for life. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy (www.santanderopenacademy.com)
Competitive rewards. Receive a highly competitive salary with performance-based bonuses, motivating you to continue growing with us.
Financial advantages. Benefit from preferential banking conditions, special interest rates on loans, life insurance, and more.
Your health is our priority. Through BeHealthy, our global wellness program, we promote holistic wellbeing.
We know that family is everything. That is why we offer childcare support and family programs tailored to every stage of life.
Always by your side. Access Santander Contigo, our program for employees and their families offering legal, emotional, and administrative advisory services.
Additional benefits. Gym/WellHub membership, medical centers in some of our facilities, meal allowance, parking, transport service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. And that's just the beginning: we'll tell you more when you join!

We are here to keep you motivated, help you reach your goals, and celebrate your progress every step of the way.

WHAT TO DO NEXT

If this sounds like a position you are interested in, please submit your application.

READY TO TAKE THE NEXT STEP IN YOUR JOURNEY?

View original advert (Spanish)

Creative Project ManagerCountry: Spain

COMIENZA AQUÍ

Santander (www.santander.com) está evolucionando de una marca global de alto impacto a una organización impulsada por la tecnología, y nuestra gente está en el centro de este viaje. Juntos, estamos impulsando una transformación centrada en el cliente que valora el pensamiento audaz, la innovación y el coraje para desafiar lo que es posible.

Esto es más que un cambio estratégico. Es una oportunidad para que los profesionales motivados crezcan, aprendan y marquen una diferencia real.

Nuestra misión es contribuir a ayudar a más personas y empresas a prosperar. Adoptamos una sólida cultura de riesgo y se espera que todos nuestros profesionales en todos los niveles adopten un enfoque proactivo y responsable hacia la gestión de riesgos.

LA DIFERENCIA QUE MARCAS

MK Santander España está buscando un Creative Project Manager basado en Madrid, España.

Como Creative Project Manager tu misión será coordinar, priorizar y dar visibilidad a los proyectos creativos vinculados a CRM, customer engagement y comunicaciones personalizadas a clientes, asegurando timings, SLAs, calidad creativa y una evolución hacia flujos más eficientes, automatizados y escalables mediante IA.

Estamos dando forma a la forma en que trabajamos a través de la innovación, la tecnología de vanguardia, la colaboración y la libertad de explorar nuevas ideas. Para tener éxito en este rol, será responsable de:

Coordinar el flujo de proyectos creativos vinculados a campañas CRM, journeys, comunicaciones segmentadas y acciones de engagement.
Gestionar la entrada de briefs, asignación de tareas, seguimiento de entregables, revisiones y aprobaciones.
Asegurar que cada proyecto cuenta con objetivos, responsables, fechas, assets y criterios de medición claros.
Priorizar la demanda según impacto de negocio, urgencia, complejidad y disponibilidad, velando por el cumplimiento de SLAs y timings.
Anticipar bloqueos, riesgos o desviaciones que puedan afectar a la entrega y mantener visibilidad sobre dependencias y estado de cada proyecto.
Asegurar un alto estándar creativo, de tono, consistencia visual y alineación con marca en todas las comunicaciones CRM.
Actuar como punto de conexión entre estrategia, creatividad, Marketing Relacional, data, negocio y partners externos para asegurar una experiencia de cliente consistente.
Identificar oportunidades de mejora, plantillas, checklists, workflows y automatizaciones que aumenten la eficiencia y escalabilidad del área mediante IA.

LO QUE APORTARÁS

Nuestra gente es nuestra mayor fortaleza. Cada individuo aporta perspectivas únicas que nos hacen más fuertes como equipo y como organización. Estamos permitiendo que los equipos vayan más allá al valorar quiénes son y potenciar lo que aportan.

Los siguientes requisitos representan el conocimiento, las habilidades y las destrezas esenciales para el éxito en este puesto. Se pueden hacer adaptaciones razonables para permitir que las personas con discapacidades realicen las funciones esenciales.

Experiencia profesional

Experiencia en project management, traffic creative management, account manager, marketing operations, campaign management o roles similares. (Obligatorio)
Experiencia coordinando proyectos creativos y campañas digitales con comunicaciones a clientes, CRM o iniciativas de customer engagement. (Obligatorio)
Experiencia gestionando múltiples proyectos, prioridades y stakeholders en paralelo en entornos de alta demanda. (Obligatorio)
Experiencia en departamentos creativos de CRM, marketing relacional, ecommerce, retail, banca, telco, travel, seguros, subscription business o agencias digitales. (Preferido)
Experiencia con comunicaciones hiperpersonalizadas, automatización de journeys o campañas omnicanal. (Preferido)

Educación

Formación universitaria o equivalente en Marketing, Comunicación, Publicidad, ADE, Project Management o áreas afines. (Obligatorio)

Idiomas

Inglés profesional para coordinación con equipos, partners o herramientas globales. (Preferido)

Habilidades duras

Gestión de proyectos y tráfico creativo: roadmaps, calendarios, SLAs, dependencias y flujos de aprobación. (Obligatorio)
Conocimiento de CRM, lifecycle marketing, customer engagement, campañas segmentadas, journeys y comunicaciones personalizadas. (Obligatorio)
QA de campañas: creatividad, copies, links, audiencias, assets, tracking, tono y consistencia de marca. (Obligatorio)
Herramientas de project management como Jira, Asana, Monday, Trello o similares, y Microsoft 365: Teams, Excel, Word, PowerPoint, Power BI y Outlook. (Obligatorio)
Plataformas CRM/marketing automation como Adobe Campaign, Salesforce Marketing Cloud o Adobe Journey Optimizer. (Preferido)
Herramientas creativas y de IA como Figma, Adobe Creative Cloud, Google Cloud, Veo 3, Gemini, Nano Banana, ChatGPT, Adobe Firefly, Midjourney, DALL-E o Canva. (Preferido)

Habilidades blandas

Organización, rigor y capacidad para aportar orden en entornos con alta demanda.
Criterio de priorización, orientación a resultados y foco en cumplimiento de plazos.
Sensibilidad creativa y capacidad para proteger la calidad de marca, tono, diseño y experiencia de cliente.
Capacidad de negociación empática para gestionar prioridades, resolver tensiones entre stakeholders y mantener un clima de colaboración positivo incluso en momentos de alta presión.
Mentalidad estructurada, resolutiva, orientada a procesos y mejora continua.

VALORAMOS TU IMPACTO

Su contribución es importante y es reconocida. Puede esperar un paquete de recompensas justo y competitivo que refleje el impacto que crea y el valor que ofrece. Pero sabemos que las recompensas van más allá de los números.

Permitimos que nuestros equipos vayan más allá a través de oportunidades globales y amplias trayectorias profesionales.
Flexibilidad que funciona. Disfruta de modelos de trabajo híbridos, algunos días remotos, otros días presenciales con tu equipo, junto con horarios flexibles.
Aprendizaje para la vida. Accede a cientos de cursos en nuestras plataformas, incluido el acceso exclusivo a nuestro espacio de aprendizaje global: Santander Open Academy (www.santanderopenacademy.com)
Recompensas competitivas. Recibe un salario altamente competitivo con bonos basados en el desempeño, motivándote a seguir creciendo con nosotros.
Ventajas financieras. Benefíciese de condiciones bancarias preferenciales, tasas de interés especiales en préstamos, seguros de vida y más.
Tu salud es nuestra prioridad. A través de BeHealthy, nuestro programa global de bienestar, promovemos el bienestar holístico.
Sabemos que la familia lo es todo. Es por eso que ofrecemos apoyo para el cuidado de niños y programas familiares adaptados a cada etapa de la vida.
Siempre a tu lado. Accede a Santander Contigo, nuestro programa para empleados y sus familias que ofrece servicios de asesoría legal, emocional y administrativa.
Beneficios adicionales. Membresía de gimnasio/WellHub, centros médicos en algunas de nuestras instalaciones, subsidio de comidas, estacionamiento, servicio de transporte desde varios puntos de Madrid, así como descuentos y ofertas exclusivas para empleados de Santander. Y eso es solo el comienzo: ¡te contaremos más cuando te unas!