Accenture is a leading global professional services company that provides a vast range of services in strategy, consulting, technology, and operations. With a workforce of over 700,000 people serving clients in more than 120 countries, it is a powerhouse in digital transformation, cloud services, and cybersecurity. The company is recognized for its massive scale and its ability to integrate business and technology to drive value for the world's largest organizations.

In Spain, Accenture is one of the largest private employers in the professional services sector, maintaining a significant presence across several regions including Madrid, Barcelona, and Málaga. The company is highly attractive to international professionals due to its diverse project portfolio, multicultural teams, and structured career development paths. It frequently recruits for specialized roles in Industry X, Salesforce, and cloud engineering, often serving as a major entry point for foreign talent into the Spanish corporate landscape.

Originally the consulting arm of Arthur Andersen, the firm became independent in 1989 as Andersen Consulting. It officially rebranded to Accenture in 2001 and has since grown into a global leader through organic growth and hundreds of strategic acquisitions.

This job was published 3 months ago

Tech Lead Marketing Automation (Accenture Song)

Accenture

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Accenture Song is where we design experiences that help improve people's lives. We reimagine industries, products, and services. If you believe our clients will only gain relevance through technology and digitalization, you're in the right place.

Your mission
Join the Accenture Song Data Tech team to lead Marketing Automation initiatives on Adobe Experience Cloud (e.g., Adobe Journey Optimizer, Adobe Campaign, Adobe Experience Platform - RTCDP ). Experience with Salesforce Marketing Cloud and Pega is also a plus. You'll have access to dedicated training on the solution to accelerate your onboarding.

Key responsibilities

Technology lead for delivery teams / work teams, ensuring technical quality, governance and value cadence
Project management and methodology governance, with handling of planning and monitoring tools.
I work with integrations in campaign management architectures
Technical knowledge of application and database development (SQL/NoSQL), and programming applied to MarTech (e.g., Javascript, Python).
Communication with IT and business teams, translating between business needs and technical solutions.
Participation in technology advisory projects and digital transformation innovation groups .
Analysis, design and construction of Data Models
Design of Marketing Automation integrations with client channels
Setting up and customizing Marketing Automation tools
Development of custom APIs and consumption of external APIs
Customer communication ( IT and Business teams)
Generation of technical documentation
Generation and execution of the test plan

Requirements:

5-8 years of experience in MarTech/Marketing Automation , and 2+ years leading technical teams.
Hands-on experience with Adobe Experience Cloud (AEP, AJO, AEP/RT-CDP...) or equivalent platforms.
Solid knowledge of data modeling , SQL , and campaign and audience-oriented architectures .
Experience in integrations
Project management skills

Valuable:

Experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Data Extensions) and/or Pega (Customer Decision Hub).
Knowledge of CDPs and Customer 360 strategies.
Cloud (Azure/AWS/GCP) and DevOps practices (CI/CD, IaC), and test automation .
Privacy & consent governance and deliverability
Certifications: Adobe, Salesforce, Pega, Agile/PMI...

What we offer:

High-impact projects with leading brands and within the Adobe ecosystem.
Training and certification pathways on key platforms and internal communities of practice.
A diverse and inclusive environment, with a real impact on the digital transformation of our clients.

In addition, you will have other BENEFITS such as:

Health, life and accident insurance
Medical services and wellness programs
Flexible compensation and stock purchase program
Flexible programs (schedule, days off, vacations...)
Individualized training itinerary
Sustainability programs and the Accenture Foundation
Employee network for diversity
Other benefits: Bankinter branch with special conditions and profit sharing

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Declaration of equal employment opportunities

We believe no one should be discriminated against because of their differences. All employment decisions will be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship, or any other criterion protected by applicable law. Our rich diversity makes us more innovative, competitive, and creative, helping us better serve our customers and communities.

View original advert (Spanish)

Accenture Song es el lugar donde se diseñan experiencias que ayudan a mejorar la vida de las personas. Reimaginamos las industrias, productos y servicios. Si crees que nuestros clientes solo ganarán relevancia a través de la tecnología y la digitalización, tu lugar está con nosotros.

Tu misión
Incorporarte al equipo de Data Tech de Accenture Song para liderar iniciativas de Marketing Automation sobre Adobe Experience Cloud (p. ej., Adobe Journey Optimizer, Adobe Campaign, Adobe Experience Platform - RTCDP). También valoraremos experiencia demostrable en Salesforce Marketing Cloud y Pega. Dispondrás de itinerarios de formación propia en la solución para acelerar tu rampa en proyecto.

Responsabilidades clave

Responsable tecnológico de equipos de delivery / equipos de trabajo, asegurando calidad técnica, governance y cadencia de valor
Gestión de proyectos y gobierno de metodología, con manejo de herramientas de planificación y seguimiento.
Trabajo con integraciones en arquitecturas de gestión de campañas
Conocimientos técnicos de desarrollo de aplicaciones y bases de datos (SQL/NoSQL), y programación aplicada a MarTech (p. ej., Javascript, Python).
Interlocución con equipos de IT y de negocio, traduciendo entre necesidades del negocio y soluciones técnicas.
Participación en proyectos de asesoramiento tecnológico y grupos de innovación de transformación digital.
Análisis, diseño y construcción de Modelos de Datos
Diseño de integraciones de Marketing Automation con canales del cliente
Configuración y personalización de herramientas de Marketing Automation
Desarrollo de APIs propias y consumo de APIs externas
Interlocución con el cliente (equipos IT y Negocio)
Generación de documentación técnica
Generación y ejecución del plan de pruebas

Requisitos:

5-8 años de experiencia en MarTech/Marketing Automation, y 2+ años liderando equipos técnicos.
Experiencia práctica con Adobe Experience Cloud (AEP, AJO, AEP/RT‑CDP...) o plataformas equivalentes.
Sólidos conocimientos de modelado de datos, SQL y arquitecturas orientadas a campañas y audiencias.
Experiencia en integraciones
Capacidad de gestión de proyectos

Valorable:

Experiencia en Salesforce Marketing Cloud (Journey Builder, Automation Studio, Data Extensions) y/o Pega (Customer Decision Hub).
Conocimiento de CDPs y estrategias Customer 360.
Cloud (Azure/AWS/GCP) y prácticas DevOps (CI/CD, IaC), y test automation.
Gobierno de privacy & consent y deliverability
Certificaciones: Adobe, Salesforce, Pega, Agile/PMI...

Lo que ofrecemos:

Proyectos de alto impacto con marcas líderes y en ecosistema Adobe.
Itinerarios de formación y certificación en las plataformas clave y comunidades internas de práctica.
Entorno diverso e inclusivo, con impacto real en la transformación digital de nuestros clientes.

Además, tendrás otros BENEFICIOS como:

Seguro médico, de Vida y accidentes
Servicio médico y programas de bienestar
Programa de retribución flexible y compra de acciones
Programas de flexibilidad (horaria, de días libres, vacaciones...)
Itinerario formativo individualizado
Programas de sostenibilidad y Fundación Accenture
Red de empleados por la diversidad
Otros beneficios: Oficina Bankinter con condiciones especiales y reparto de beneficios

About Accenture

Visit us atwww.accenture.com

Declaración de igualdad de oportunidades en el empleo

Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos ayuda a servir mejor a nuestros clientes y comunidades.