Cantabria Labs is a leading Spanish pharmaceutical company specializing in dermatology and healthcare products, known for global brands such as Heliocare, Endocare, and Neoretin. The company operates with a strong focus on research, development, and innovation, maintaining a presence in over 80 countries and employing nearly 1,000 people worldwide.

Headquartered in Santander with a major eco-sustainable production facility in the region, the company also maintains a significant commercial presence in Madrid and other major Spanish cities. For international professionals, Cantabria Labs offers diverse opportunities in export management, regulatory affairs, and R&D, frequently seeking talent with multilingual capabilities to support its aggressive global expansion.

Founded in 1989 as Industrial Farmacéutica Cantabria (IFC), the company has evolved from a local laboratory into a global dermatological powerhouse. It is recognized for its scientific rigor and patented technologies in skin protection and regeneration.

Head of Global Brand & Category NDL PRO-HEALTH

Cantabria Labs

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Who are we?

NDL PRO HEALTH is the dietary supplement brand from Rafa Nadal and Cantabria Labs.

We were born with a clear vision: to build a modern health, wellness, and performance brand backed by science, credibility, and distinctive brand execution.

We are currently in a new phase of international growth, combining the scaling of our own digital channels (e-commerce and Amazon) with the global expansion of NDL.

To achieve this, we are looking for a key figure to lead the construction of the brand and the category on a global level.

The Opportunity

We are looking for a Head of Global Brand & Category to lead the global brand, consumer, and innovation strategy for NDL PRO HEALTH.

This will be a high-impact position with great visibility within the group, with responsibility for global brand positioning, consumer understanding, category intelligence, innovation pipeline, international activation, and the development of global tools for different markets.

We are not looking for a profile focused solely on communication or performance. We are looking for someone capable of building an aspirational global brand, acting as a strategic reference for the nutrition category within the group, and combining strategic brand thinking with a modern and very practical vision of how brands are activated today through content, social media, influencers, PR, and omnichannel campaigns.

Additionally, you will have the opportunity to build a global brand around two unique references: Rafa Nadal, probably the most universal and influential Spanish figure in the world, and Cantabria Labs, one of the most innovative laboratories in the health and wellness sector.

What you will do

• Lead the global brand strategy and positioning of NDL PRO HEALTH.

• Deepen the understanding of the consumer, the category, and the global competitive landscape.

• Lead the innovation pipeline and the identification of new opportunities.

• Build storytelling, brand guidelines, frameworks, and global brand tools.

• Lead and elevate the global brand activation strategy through social media, influencers, PR, content, campaigns, events, and collaborations.

• Supervise and provide direction to the teams and partners responsible for local execution in different markets.

• Ensure that brand activation is aligned with positioning, business objectives, consumer insights, and global brand standards.

• Lead a multidisciplinary activation and innovation team.

• Work cross-functionally with digital, e-commerce, Amazon, operations, regulatory, sales, and international Business Units teams.

View original advert (Spanish)

¿Quiénes somos?

NDL PRO HEALTH es la marca de complementos alimenticios de Rafa Nadal y Cantabria Labs.

Nacimos con una visión clara: construir una marca moderna de salud, bienestar y rendimiento respaldada por ciencia, credibilidad y una ejecución de marca diferencial.

Actualmente nos encontramos en una nueva fase de crecimiento internacional, combinando el escalado de nuestros canales digitales propios (e-commerce y Amazon) con la expansión global de NDL.

Para ello, buscamos una figura clave que lidere la construcción de la marca y de la categoría a nivel global.

La oportunidad

Buscamos un/a Head of Global Brand & Category que lidere la estrategia global de marca, consumidor e innovación de NDL PRO HEALTH.

Será una posición de alto impacto y gran visibilidad dentro del grupo, con responsabilidad sobre el posicionamiento global de marca, consumer understanding, category intelligence, pipeline de innovación, activación internacional y desarrollo de herramientas globales para los distintos mercados.

No buscamos un perfil centrado únicamente en comunicación o performance. Buscamos una persona capaz de construir una marca global aspiracional, actuar como referente estratégico de la categoría de nutrición dentro del grupo y combinar pensamiento estratégico de marca con una visión moderna y muy aterrizada de cómo las marcas se activan hoy a través de contenido, social media, influencers, PR y campañas omnicanal.

Además, tendrás la oportunidad de construir una marca global alrededor de dos referentes únicos: Rafa Nadal, probablemente el personaje español más universal e influyente del mundo, y Cantabria Labs, uno de los laboratorios más innovadores del sector salud y bienestar.

Qué harás

• Liderar la estrategia global de marca y posicionamiento de NDL PRO HEALTH.

• Profundizar en el entendimiento del consumidor, la categoría y el landscape competitivo global.

• Liderar el pipeline de innovación y la identificación de nuevas oportunidades.

• Construir storytelling, brand guidelines, frameworks y herramientas globales de marca.

• Liderar y elevar la estrategia global de activación de marca a través de social media, influencers, PR, contenido, campañas, eventos y colaboraciones.

• Supervisar y dar dirección a los equipos y partners responsables de la ejecución local en los distintos mercados.

• Asegurar que la activación de marca esté alineada con el posicionamiento, los objetivos de negocio, los consumer insights y los estándares globales de la marca.

• Liderar un equipo multidisciplinar de activación e innovación.

• Trabajar de forma transversal con equipos de digital, e-commerce, Amazon, operaciones, regulatory, ventas y Business Units internacionales.