El Corte Inglés is the largest department store group in Europe and a dominant force in the Spanish retail landscape. Headquartered in Madrid, the conglomerate operates a diverse portfolio including department stores, supermarkets, travel agencies, and insurance services. With a workforce of tens of thousands, it serves as a primary pillar of the Spanish economy and a leader in consumer goods distribution.

For international professionals, El Corte Inglés offers a gateway into the Spanish corporate world, particularly within its expanding digital, IT, and logistics hubs. While customer-facing roles typically require high Spanish proficiency, the company's focus on e-commerce and supply chain modernization has increased demand for specialized technical talent and project managers from diverse backgrounds.

Founded in 1940 by Ramón Areces in Madrid, the company began as a small tailor shop. Over several decades, it expanded through aggressive growth and acquisitions to become Spain's most iconic retail conglomerate.

For international professionals

Largest department store chain in Europe with a massive physical and digital footprint across Spain.
Offers a wide variety of roles ranging from specialized tech and engineering to corporate management and retail.
Headquartered in Madrid with a presence in every major Spanish city and province.
Currently undergoing a significant digital transformation, creating opportunities for international IT and e-commerce experts.
Known for providing long-term career stability and being one of the most recognized brands in the country.

Senior Tech Lead Digital Analytics

El Corte Ingles

This job was originally posted in Spanish and automatically translated to English.

Job Description

Are you looking to develop your talent in a place where your effort is recognized? We offer a dynamic, close-knit, and forward-looking environment. Here, every day is a new opportunity to learn, grow, and shine. Imagine being part of a diverse team where evolution and customer service are our priority. At El Corte Inglés, our work is a shared passion.

The project awaiting you.

Responsible for designing, implementing, and optimizing the technical architecture of digital analytics, ensuring robust, scalable measurement aligned with business standards.

Acts as the technical reference for the measurement ecosystem, ensuring correct implementation (GTM, DataLayer, GA4, BigQuery) and converting business requirements into efficient technical solutions.

Main functions and requirements.

Main Responsibilities

Measurement Architecture:
- Design the measurement architecture (web and app).
- Define the data model (DataLayer).
- Translate business requirements into technical solutions.

Technical Implementation:
- Advanced configuration of GTM (tags, triggers, variables).
- Integration of analytics and marketing tools.
- Validation and testing of tracking.

GA4 Management:
- Configuration of events and conversions.
- Definition of funnels and audiences.
- Resolution of measurement incidents.

Integration with Google stack:
- Data exploitation in BigQuery.
- Integration with Looker / BI tools.
- Support for data pipelines.

Media Analytics:
- Implementation of campaign tracking.
- Validation of conversion and attribution data.

Data Quality:
- Tracking QA and anomaly control.
- Consistency across tools.

Business Support:
- Translation of needs into technical solutions.
- Support for analysts and business teams.

Technical Leadership:
- Definition of best practices.
- Mentoring of junior profiles.

Required Profile

Experience:
- 5-8+ years in technical digital analytics.
- Experience in eCommerce / digital media.

Key Knowledge:
- GTM, DataLayer, JavaScript.
- Advanced GA4.
- BigQuery / SQL.
- Digital campaign tracking.
- AdTech / MarTech integration.

Role KPIs

- Tracking quality.
- Reduction of measurement incidents.
- Implementation time.
- Reliability between platforms (GA4, BigQuery, Ads).
- Adoption of the data model.

We offer a variety of social benefits that will contribute to your well-being.

- Exclusive discounts and financing options.

- Life insurance.

- Corporate University.

- Continuous training for professional development.

- Study grants for employees' children.

- In-house Medical Service.

- Flexible remuneration plan.

If you find this position interesting, we invite you to apply, as your experience could be very valuable to us. Everyone is welcome at our company.

View original advert (Spanish)

¿Buscas desarrollar tu talento y un lugar dónde tu esfuerzo sea reconocido? Te ofrecemos un entorno dinámico, cercano y de futuro. Aquí, cada día es una nueva oportunidad para aprender, crecer y brillar. Imagina formar parte de un equipo diverso, donde la evolución y el servicio al cliente son nuestra prioridad. En El Corte Inglés, nuestro trabajo es una pasión compartida.

El proyecto que te espera.

Responsable de diseñar, implementar y optimizar la arquitectura técnica de analítica digital, garantizando una medición robusta, escalable y alineada con los estándares del negocio.

Actúa como referente técnico del ecosistema de medición, asegurando la correcta implementación (GTM, DataLayer, GA4, BigQuery) y convirtiendo requisitos de negocio en soluciones técnicas eficientes.

Funciones principales y requisitos.

Responsabilidades principales

Arquitectura de medición:
- Diseñar la arquitectura de medición (web y app).
- Definir el modelo de datos (DataLayer).
- Traducir requerimientos de negocio a soluciones técnicas.

Implementación técnica:
- Configuración avanzada de GTM (tags, triggers, variables).
- Integración de herramientas de analítica y marketing.
- Validación y testing de tracking.

Gestión de GA4:
- Configuración de eventos y conversiones.
- Definición de funnels y audiencias.
- Resolución de incidencias de medición.

Integración con stack Google:
- Explotación de datos en BigQuery.
- Integración con Looker / herramientas BI.
- Soporte a pipelines de datos.

Analítica de medios:
- Implementación de tracking de campañas.
- Validación de datos de conversión y atribución.

Calidad del dato:
- QA de tracking y control de anomalías.
- Consistencia entre herramientas.

Soporte a negocio:
- Traducción de necesidades a soluciones técnicas.
- Soporte a analistas y equipos de negocio.

Liderazgo técnico:
- Definición de buenas prácticas.
- Mentorización de perfiles junior.

Perfil requerido

Experiencia:
- +5-8 años en analítica digital técnica.
- Experiencia en eCommerce / medios digitales.

Conocimientos clave:
- GTM, DataLayer, JavaScript.
- GA4 avanzado.
- BigQuery / SQL.
- Tracking de campañas digitales.
- Integración AdTech / MarTech.

KPIs del rol

- Calidad del tracking.
- Reducción de incidencias de medición.
- Tiempo de implementación.
- Fiabilidad entre plataformas (GA4, BigQuery, Ads).
- Adopción del modelo de datos.

Te ofrecemos una variedad de beneficios sociales que contribuirán a tu bienestar.

- Descuentos exclusivos y opciones de financiación.

- Seguro de vida.

- Universidad Corporativa.

- Formación continua para el desarrollo profesional.

- Ayudas al estudio para hijos e hijas de empleados.

- Servicio Médico propio.

- Plan de retribución flexible.

Si te resulta interesante este puesto, te invitamos a que apliques, ya que tu experiencia podría ser muy valiosa para nosotros. En nuestra empresa todas las personas son bienvenidas.