Grupo Agora is a prominent Spanish beverage group with a rich heritage dating back to the mid-19th century. The company is best known for its iconic beer brands, Ambar and Moritz, and operates across the entire production and distribution spectrum, including brewing, logistics, and commercial sales. As a family-owned enterprise, it has established itself as a key player in the Spanish food and beverage sector, maintaining multiple production sites and a robust national distribution network.

Headquartered in Zaragoza, the group has a significant footprint across Spain, with major hubs in Aragon and Catalonia. For international professionals, Grupo Agora offers diverse career paths in industrial engineering, supply chain management, and commercial operations. The company provides a traditional yet evolving work environment, making it an interesting option for those looking to integrate into a historic Spanish business with a strong local identity and a growing national presence.

Founded in 1858 in Zaragoza as La Zaragozana, the company began brewing Ambar beer and eventually expanded into a diversified beverage group. Over the decades, it acquired the Moritz brand and built an extensive logistics and distribution network across Spain.

For international professionals

Owns and operates historic Spanish beer brands Ambar and Moritz.
Headquartered in Zaragoza, providing career opportunities in a city with a high quality of life and lower cost of living.
Maintains a widespread distribution network with offices and logistics centers across multiple Spanish regions.
Offers specialized graduate programs and technical roles in industrial maintenance and engineering.
Operates as a family-owned business with over 160 years of history in the Spanish market.

Horeca Sales Representative (Madrid)

Grupo Agora

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Are you passionate about sales and do you enjoy building commercial relationships that make a difference? Are you someone who believes that sales work goes far beyond selling, and consists of driving business and building bonds of trust?

If you are motivated to work in the HORECA channel, thrive in dynamic environments, and want to leave your mark by developing territories and strengthening one of our most powerful distributors... this is your opportunity!

At Grupo Agora (Cervezas AMBAR & MORITZ), we are looking for a SALES REPRESENTATIVE for MADRID who wants to grow with us and be an active part of a group with history, brewing tradition, and great projects for the future.

Reporting to the Key Account Manager for Madrid Distributors, you will be responsible for training, supporting, and motivating the distributor's sales force, ensuring the correct execution of the commercial strategy in your assigned route, and maximizing business opportunities in the HORECA channel.

What will be your challenges in this position?

• Maintain and develop the current client portfolio, strengthening relationships and detecting new opportunities.

• Execute the actions of the promotional plan in your area.

• Monitor and guarantee the correct implementation of commercial policies, promotions, and brand image at the point of sale.

• Identify growth opportunities and acquire new clients, negotiating based on volume and potential.

• Support, train, and motivate the distributor's sales team to drive indirect sales and the positioning of our products.

• Close relevant agreements and commercial operations.

• Reinforce good commercial relationships with distributors.

• Optimize the use of corporate tools (CRM, Clik, Operations, Promotions, etc.) for effective analysis, planning, and reporting to the KAM.

What can we offer you?

• Flexible Remuneration Plan. Access benefits such as health insurance, childcare vouchers, transport cards, restaurant cards, company products, giveaways, and discounts—and a company vehicle for you!

• A motivating professional challenge: You will be part of an ambitious project in full expansion. A work environment where you can grow professionally and participate in strategic projects.

• Continuous development and training: Brewing training, initial Onboarding Plan, technical training, and soft skills. You will be part of the Commercial University! Annual development interview to continue enhancing your talent.

• Comprehensive well-being: A health and wellness program that takes care of your emotional, physical, and nutritional balance.

• Social events and teambuilding activities: To enjoy a good beer with your colleagues and learn together.

We are expanding! If you are passionate about beer, love working in a team, and want a commercial career with a bright future, this is your opportunity. If your answer is yes!, do not hesitate to apply and join this project.

View original advert (Spanish)

¿Te apasionan las ventas y disfrutas generando relaciones comerciales que marcan la diferencia? ¿Eres de los/as que creen que la labor comercial va mucho más allá de vender, y consiste en impulsar negocio, y construir vínculos de confianza?

Si te motiva trabajar en el canal HORECA, te mueves bien en entornos dinámicos y quieres dejar huella desarrollando zonas, potenciando uno de nuestros distribuidores más potentes... ¡esta es tu oportunidad!

En Grupo Agora (Cervezas AMBAR & MORITZ) estamos buscando un/a DELEGADO/A COMERCIAL para MADRID que quiera crecer con nosotros y ser parte activa de un grupo con historia, tradición cervecera y grandes proyectos de futuro.

Reportando al Key Account Manager Distribuidores Madrid, serás responsable de formar, acompañar y motivar a la fuerza de ventas del distribuidor, asegurar la correcta ejecución de la estrategia comercial en tu ruta asignada y maximizar las oportunidades de negocio en el canal HORECA.

¿Cuáles serán tus retos en esta posición?

• Mantener y desarrollar la cartera de clientes actual, fortaleciendo relaciones y detectando nuevas oportunidades.

• Ejecutar las acciones del plan promocional en tu zona.

• Monitorizar y garantizar la correcta implementación de las políticas comerciales, promociones e imagen de marca en el punto de venta.

• Identificar oportunidades de crecimiento y captar nuevos clientes, negociando en función de volumen y potencial.

• Acompañar, formar y motivar al equipo de ventas del distribuidor para impulsar la venta indirecta y el posicionamiento de nuestros productos.

• Cerrar acuerdos y operaciones comerciales relevantes.

• Reforzar las buenas relaciones comerciales con los distribuidores.

• Optimizar el uso de las herramientas corporativas (CRM, Clik, Operaciones, Promociones, etc.) para un análisis eficaz, planificación y reporting al KAM.

¿Qué te podemos aportar?

• Plan de Retribución Flexible. Accede a beneficios como seguro de salud, cheque guardería, tarjeta transporte, tarjeta restaurante, producto propio, sorteos y descuentos ¡Y un vehículo de empresa para ti!

• Un reto profesional motivador: Serás parte de un proyecto ambicioso y en plena expansión. Un ambiente de trabajo donde crecer profesionalmente y participar en proyectos estratégicos.

• Desarrollo y formación continua: Formación cervecera, Plan de Onboarding inicial, Formación técnica y soft skills. ¡Formarás parte de la Universidad Comercial! Entrevista de desarrollo anual para seguir potenciando tu talento.

• Bienestar integral: Programa de bienestar y salud que cuida de tu equilibrio emocional, físico y nutricional.

• Eventos sociales y actividades de teambuilding: Para disfrutar con tus compañeros de una buena cerveza y aprender juntos.

¡Estamos en expansión! Si eres apasionado/a de la cerveza, te encanta trabajar en equipo y quieres tener una carrera comercial con mucho futuro, esta es tu oportunidad. Si tu respuesta es ¡sí!, no dudes en inscribirte y unirte a este proyecto.