SEAT S.A. is Spain's leading automotive manufacturer and a key subsidiary of the Volkswagen Group. Founded in 1950, the company designs, develops, and produces vehicles under the SEAT and CUPRA brands, operating a massive production facility in Martorell that stands as one of the most advanced automotive plants in Europe. The company is a major driver of industrial innovation in Spain, employing thousands of professionals across engineering, manufacturing, and digital services.

For international professionals, SEAT offers a multicultural environment within a global corporate structure. While Spanish is the primary language for many local operations, English is widely used in corporate, IT, and R&D departments due to its integration with the Volkswagen Group. The company is currently undergoing a significant transformation toward electrification and sustainable mobility, making it an attractive destination for tech talent and engineers looking to work on the future of the automotive industry.

Founded in 1950 by the Instituto Nacional de Industria to motorize post-war Spain, SEAT became a subsidiary of the Volkswagen Group in 1986. It has since evolved from a domestic manufacturer into a global exporter, launching the high-growth CUPRA brand in 2018.

For international professionals

Part of the Volkswagen Group, offering international career mobility and standardized global corporate benefits.
The main Martorell hub is located just 30km from Barcelona, allowing employees to live in the city while working at a major industrial site.
Offers a 'Smart Work' policy that provides flexibility and remote work options for many office-based and technical positions.
Highly international R&D and digital departments with employees from over 25 different nationalities.
Strong emphasis on continuous learning through the SEAT Academy and specialized training for electric vehicle technology.

Paid Social Media

SEAT

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

SEAT S.A. is the only company that designs, develops, manufactures, and markets automobiles in Spain. Integrated into the Volkswagen Group, the multinational is headquartered in Martorell (Barcelona). SEAT S.A. already offers the latest connectivity technology in its vehicle range and is immersed in a global digitalization process of the company to drive the mobility of the future.

"Inspire, Dare, To succeed, As a team" are the 4 values that guide us in our daily lives and in our relationships with our colleagues and stakeholders; they represent the essence of our culture and are our DNA.

At SEAT, we work with autonomy, live honesty, and bravely challenge the status quo. We continuously challenge ourselves because we believe we can achieve anything; we experiment and learn from mistakes when we get them wrong. We provide support and ask for help when necessary and, together, we share and celebrate successes.

Role:

We are looking for a Social Media Manager with solid experience and strategic vision to join the global social media team at CUPRA.

This person will be responsible for leading high-impact social media initiatives, developing and executing full-funnel strategies that drive brand awareness, audience growth, customer acquisition, engagement, and measurable business results across all major platforms.

The ideal candidate combines creative instinct with strong analytical ability and has a proven track record of managing large paid social budgets, optimizing campaign performance, and leading cross-functional marketing initiatives in dynamic, fast-paced environments.

Your responsibilities:

* Lead integrated social media campaigns in collaboration with internal teams and external partners.

* Define and guide the social content strategy to ensure consistency with brand tone, audience engagement, and performance objectives.

* Lead the paid social strategy: execution, optimization, and reporting across all relevant advertising platforms, providing actionable insights to improve effectiveness.

* Manage and optimize paid media budgets, as well as design and execute full-funnel campaigns.

* Ensure that all paid content and assets comply with the best practices of each platform and brand standards.

* Lead internal social media teams, as well as agencies, freelancers, and external collaborators.

Requirements:

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Education: Degree in Marketing, Communication, Business Administration, or a related field.
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Specific Training: Advanced knowledge of social media advertising platforms, audience segmentation, and optimization methodologies.

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Experience: Minimum of more than 10 years of experience in social media marketing, specifically mastering the paid media/performance side. Proven experience managing high-budget paid social campaigns on Meta, LinkedIn, TikTok, YouTube, and other major platforms. Solid experience with social media performance KPIs and analytics tools.

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Languages: Advanced level of English; German is a plus.

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Competencies: Strong leadership and stakeholder management skills, excellent communication, presentation, and project management capabilities, highly analytical mindset with great attention to detail and problem-solving ability.

What do we offer?
* Competitive salary in accordance with our collective agreement
* Collective transport to our workplaces (Barcelona and Martorell)

* Hybrid work model: 2 remote work days per week

* Subsidized dining service

* Access to the SEAT medical center network

* Collective life insurance

* SEAT occupational pension plan starting from the 2nd month at the company

* Purchase of new and used SEAT vehicles with special discounts

* Advantages in SEAT vehicle leasing for employees

* Possibility to apply for a personal loan starting from the second year

* Continuous training through our internal Learning platform

* Activities and discounts for SEAT employees

At SEAT, we firmly believe in the power of diversity and inclusion as fundamental pillars of our culture, where every person can be authentically free and freely authentic. We work with passion to create an environment where every voice is heard and valued, ensuring equal opportunities for all people, regardless of gender, sexual orientation, nationality, ethnicity, cultural identity, age, beliefs, or any other diversity.

Our commitment to diversity and inclusion is a priority that we demand of ourselves every day.

View original advert (Spanish)

SEAT S.A. es la única compañía que diseña, desarrolla, fabrica y comercializa automóviles en España. Integrada en el Grupo Volkswagen, la multinacional, con sede en Martorell (Barcelona). SEAT S.A. ya ofrece la última tecnología en conectividad en su gama de vehículos y está inmersa en un proceso de digitalización global de la compañía para impulsar la movilidad del futuro.

"Inspirar a Atreverse, Para tener éxito, Como un equipo", son los 4 valores que nos guían en nuestro día a día y en las relaciones con nuestros/as compañeras/os y stakeholders, representan la esencia de nuestra cultura y son nuestro ADN.

En SEAT, trabajamos con autonomía, vivimos la honestidad y desafiamos el statu quo con valentía. Nos retamos continuamente a nosotrxs mismxs porque creemos que lo podemos lograr todo, experimentamos y aprendemos de los errores cuando nos equivocamos. Damos apoyo y pedimos ayuda cuando es necesario y, juntas y juntos, compartimos y celebramos los éxitos.

Rol:

Buscamos un/a Social Media Manager con experiencia sólida y visión estratégica para unirse al equipo global de redes sociales de CUPRA.

Esta persona será responsable de liderar iniciativas de alto impacto en social media, desarrollando y ejecutando estrategias full-funnel que impulsen el reconocimiento de marca, el crecimiento de audiencias, la adquisición de clientes, el engagement y resultados de negocio medibles en todas las plataformas principales.

El/la candidato/a ideal combina instinto creativo con una fuerte capacidad analítica, y cuenta con un historial demostrado gestionando grandes presupuestos de paid social, optimizando el rendimiento de campañas y liderando iniciativas de marketing cross-funcionales en entornos dinámicos y de ritmo rápido.

Tus responsabilidades:

* Liderar campañas integradas de social media en colaboración con equipos internos y partners externos.

* Definir y guiar la estrategia de contenidos en social para asegurar coherencia con el tono de marca, engagement de la audiencia y objetivos de performance.

* Liderar la estrategia de paid social: ejecución, optimización y reporting en todas las plataformas publicitarias relevantes, aportando insights accionables para mejorar la efectividad.

* Gestionar y optimizar presupuestos de medios pagados, así como diseñar y ejecutar campañas full-funnel.

* Garantizar que todos los contenidos y assets de paid cumplan con las mejores prácticas de cada plataforma y los estándares de marca.

* Liderar equipos internos de social media, así como agencias, freelancers y colaboradores externos.

Requisitos:

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Formación: Grado en marketing, Comunicación, ADE o un campo relacionado.
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Formación específica: Conocimiento avanzado de plataformas de publicidad en redes sociales, segmentación de audiencias y metodologías de optimización.

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Experiencia: Mínimo de más de 10 años de experiencia en social media marketing, dominando especialmente la parte de paid media/performance. Experiencia demostrada gestionando campañas de paid social con altos presupuestos en Meta, LinkedIn, TikTok, YouTube y otras plataformas principales. Sólida experiencia con social media KPIs de performance y herramientas de analítica.

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Idiomas: Nivel avanzado de inglés y alemán valorable.

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Competencias: Fuertes habilidades de liderazgo y gestión de stakeholders, Excelentes capacidades de comunicación, presentación y gestión de proyectos, Mentalidad altamente analítica, con gran atención al detalle y capacidad de resolución de problemas.
¿Qué ofrecemos?
* Salario competitivo de acuerdo a nuestro convenio colectivo
* Transporte colectivo a nuestros centros de trabajo (Barcelona y Martorell)

* Modelo de trabajo mixto: 2 días de teletrabajo por semana

* Servicio de comedor subvencionado

* Acceso a la red de centros médicos de SEAT

* Seguro colectivo de vida

* Plan de pensiones de empleo SEAT a partir del 2do mes en la compañía

* Compra de vehículos nuevos y de ocasión SEAT con descuentos especiales

* Ventajas en el leasing de vehículos SEAT para empleados/as

* Posibilidad de solicitar un préstamo personal a partir del segundo año

* Formación continua a través de nuestra plataforma interna de Learning

* Actividades y descuentos para empleados SEAT

En SEAT, creemos firmemente en la fuerza de la diversidad y la inclusión como pilares fundamentales de nuestra cultura, en la que toda persona pueda ser auténticamente libre y libremente auténtica. Trabajamos con pasión para crear un entorno donde cada voz sea escuchada y valorada, asegurando igualdad de oportunidades para todas las personas, sin importar género, orientación sexoafectiva, nacionalidad, etnia, identidad cultural, edad, creencias o cualquier otra diversidad.

Nuestro compromiso con la diversidad y la inclusión es una prioridad que nos exigimos a nosotrxs mismxs todos los días.