SEAT S.A. is Spain's leading automotive manufacturer and a key subsidiary of the Volkswagen Group. Founded in 1950, the company designs, develops, and produces vehicles under the SEAT and CUPRA brands, operating a massive production facility in Martorell that stands as one of the most advanced automotive plants in Europe. The company is a major driver of industrial innovation in Spain, employing thousands of professionals across engineering, manufacturing, and digital services.

For international professionals, SEAT offers a multicultural environment within a global corporate structure. While Spanish is the primary language for many local operations, English is widely used in corporate, IT, and R&D departments due to its integration with the Volkswagen Group. The company is currently undergoing a significant transformation toward electrification and sustainable mobility, making it an attractive destination for tech talent and engineers looking to work on the future of the automotive industry.

Founded in 1950 by the Instituto Nacional de Industria to motorize post-war Spain, SEAT became a subsidiary of the Volkswagen Group in 1986. It has since evolved from a domestic manufacturer into a global exporter, launching the high-growth CUPRA brand in 2018.

For international professionals

Part of the Volkswagen Group, offering international career mobility and standardized global corporate benefits.
The main Martorell hub is located just 30km from Barcelona, allowing employees to live in the city while working at a major industrial site.
Offers a 'Smart Work' policy that provides flexibility and remote work options for many office-based and technical positions.
Highly international R&D and digital departments with employees from over 25 different nationalities.
Strong emphasis on continuous learning through the SEAT Academy and specialized training for electric vehicle technology.

PR & Communications Manager (CUPRA City Garage Madrid)

SEAT

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

SEAT S.A. is the only company that designs, develops, manufactures, and markets automobiles in Spain. Integrated into the Volkswagen Group, the multinational is headquartered in Martorell (Barcelona). SEAT S.A. already offers the latest connectivity technology in its vehicle range and is immersed in a global digitalization process of the company to drive the mobility of the future.

"Inspire, Dare, To succeed, As a team" are the 4 values that guide us in our daily lives and in our relationships with our colleagues and stakeholders; they represent the essence of our culture and are our DNA.

At SEAT, we work with autonomy, live honesty, and bravely challenge the status quo. We continuously challenge ourselves because we believe we can achieve everything; we experiment and learn from mistakes when we get them wrong. We provide support and ask for help when necessary and, together, we share and celebrate successes.

Responsibilities:

* Design and implement the comprehensive communication and public relations strategy for the space.
* Manage relationships with media outlets across different thematic areas.

* Identify editorial opportunities and ensure coverage in strategic media.

* Write and supervise press releases, talking points, and other communication materials for different channels.

* Design collaboration strategies with influencers, content creators, and brand ambassadors.

* Develop relationships with relevant opinion leaders in culture, music, entertainment, art, design, and lifestyle.

* Prepare internal communications and reports.

* Analyze results of PR and communication campaigns.

Requirements:

* Degree in Communication, Journalism, Public Relations, Marketing, or related fields.
* Between 5 and 8 years of experience in communication, public relations, or marketing within culture, music, entertainment, fashion, or lifestyle.

* Experience in a lifestyle communication agency will be valued.

* Contacts and experience working with media and influencers.
* Excellent writing and storytelling skills.
* Native Spanish and high English (B2/C1). Other languages are a plus.
* Organization, autonomy, and simultaneous management of multiple projects in a very dynamic environment.

What do we offer?

* Competitive salary
* Group life insurance
* SEAT occupational pension plan starting from the 2nd month at the company
* Purchase of new and used SEAT vehicles with special discounts
* Advantages in SEAT vehicle leasing for employees
* Possibility to apply for a personal loan starting from the second year
* Continuous training through our internal Learning platform
* Activities and discounts for SEAT employees

At SEAT, we firmly believe in the power of diversity and inclusion as fundamental pillars of our culture, where every person can be authentically free and freely authentic. We work with passion to create an environment where every voice is heard and valued, ensuring equal opportunities for all people, regardless of sexual characteristics, gender identity or expression, sexual orientation, nationality, ethnicity, cultural identity, age, beliefs, or any other diversity.

Our commitment to diversity and inclusion is a priority that we demand of ourselves every day.

Join us and be part of our team! Join us and be part of our team!

View original advert (Spanish)

SEAT S.A. es la única compañía que diseña, desarrolla, fabrica y comercializa automóviles en España. Integrada en el Grupo Volkswagen, la multinacional, con sede en Martorell (Barcelona). SEAT S.A. ya ofrece la última tecnología en conectividad en su gama de vehículos y está inmersa en un proceso de digitalización global de la compañía para impulsar la movilidad del futuro.

"Inspirar a Atreverse, Para tener éxito, Como un equipo", son los 4 valores que nos guían en nuestro día a día y en las relaciones con nuestros/as compañeras/os y stakeholders, representan la esencia de nuestra cultura y son nuestro ADN.

En SEAT, trabajamos con autonomía, vivimos la honestidad y desafiamos el statu quo con valentía. Nos retamos continuamente a nosotrxs mismxs porque creemos que lo podemos lograr todo, experimentamos y aprendemos de los errores cuando nos equivocamos. Damos apoyo y pedimos ayuda cuando es necesario y, juntas y juntos, compartimos y celebramos los éxitos.

Funciones:

* Diseñar e implementar la estrategia integral de comunicación y relaciones públicas del espacio.
* Gestionar la relación con medios de comunicación de diferentes ámbitos temáticos.

* Identificar oportunidades editoriales y asegurar cobertura en los medios estratégicos.

* Redactar y supervisar notas de prensa, argumentarios y otros materiales de comunicación para diferentes canales.

* Diseñar estrategias de colaboración con influencers, creadores de contenido y embajadores de marca.

* Desarrollar relaciones con líderes de opinión relevantes en cultura, música, entretenimiento, arte, diseño y lifestyle.

* Elaborar los comunicados e informes internos.

* Analizar resultados de campañas de PR y comunicación.

Requisitos:

* Grado en Comunicación, Periodismo, Relaciones Públicas, Marketing o áreas afines.
* Entre 5 y 8 años de experiencia en comunicación, relaciones públicas o marketing en cultura, música, entretenimiento, moda o lifestyle.

* Se valorará experiencia en agencia de comunicación lifestyle.

* Contactos y experiencia trabajando con medios e influencers.
* Excelente capacidad de redacción y storytelling.
* Español nativo e inglés alto (B2/C1). Valorable otros idiomas.
* Organización, autonomía y gestión simultánea de múltiples proyectos en un entorno muy dinámico

¿Qué ofrecemos?

* Salario competitivo
* Seguro colectivo de vida
* Plan de pensiones de empleo SEAT a partir del 2do mes en la compañía
* Compra de vehículos nuevos y de ocasión SEAT con descuentos especiales
* Ventajas en el leasing de vehículos SEAT para empleados/as
* Posibilidad de solicitar un préstamo personal a partir del segundo año
* Formación continua a través de nuestra plataforma interna de Learning
* Actividades y descuentos para empleados SEAT

En SEAT, creemos firmemente en la fuerza de la diversidad y la inclusión como pilares fundamentales de nuestra cultura, en la que toda persona pueda ser auténticamente libre y libremente auténtica. Trabajamos con pasión para crear un entorno donde cada voz sea escuchada y valorada, asegurando igualdad de oportunidades para todas las personas, sin importar características sexuales, su identidad o expresión de género, orientación sexoafectiva, nacionalidad, etnia, identidad cultural, edad, creencias o cualquier otra diversidad.

Nuestro compromiso con la diversidad y la inclusión es una prioridad que nos exigimos a nosotrxs mismxs todos los días.

¡Únete a nosotrxs y forma parte de nuestro equipo!¡Únete a nosotros/as y forma parte de nuestro equipo!