Telpark is a leading mobility and parking management company operating across the Iberian Peninsula. With a history spanning several decades, the company manages hundreds of thousands of parking spaces across both off-street facilities and regulated on-street zones. It has evolved from a traditional parking operator into a technology-driven mobility provider, primarily through its widely used Telpark mobile application which facilitates digital payments and electric vehicle charging.

Headquartered in Madrid, Telpark maintains a massive operational footprint across dozens of Spanish cities, including Valencia, Pamplona, and Marbella. For international professionals, the company offers opportunities ranging from specialized corporate roles in product management and digital transformation to large-scale operational management. Their focus on urban mobility innovation makes them a key player for those interested in the intersection of smart cities and sustainable transport in Spain.

Telpark originated from the growth and merger of several parking operators, most notably Empark, which was formed in 2009. The group has roots dating back to 1966 through its predecessor companies in the infrastructure and services sectors. Today, it is the leading parking operator in Spain and Portugal, focusing heavily on digital mobility solutions.

For international professionals

Market leader in the parking sector in Spain and Portugal with over 400,000 managed spaces.
Strong focus on digital transformation, offering roles in product development and data analysis for their mobile platform.
Extensive geographic presence across Spain, providing job opportunities in both major hubs and regional cities.
Pioneer in integrating electric vehicle (EV) charging infrastructure within urban parking networks.

Category Manager – Express Entry and Rotation

Telpark

This job was originally posted in Spanish and automatically translated to English.

Job Description

At Telpark, what moves and inspires us most is talent.

Job Mission

Lead the comprehensive management of the Express Entry and Rotation categories, with E2E ownership of their value proposition, economic performance, customer experience, and commercial evolution.

The role aims to transform the management of these categories from a logic centered on price, occupancy, and average income toward a model based on the customer, value, margin, and sustainable profitability. The person will be responsible for designing, activating, and evolving the strategy for both categories, coordinating with Marketing, Operations, Product, Technology, Data, CX, Finance, and Sales to turn business opportunities into measurable results.

Purpose of the Role

The Category Manager will be the 360º business manager for Express Entry and Rotation. Their responsibility will be to understand what the customer needs, how they behave, what value they perceive, and how to convert that information into a profitable, distinctive, and scalable commercial proposal.

They will move from reacting to data to actively proposing new growth levers: pricing, promotions, assortment, campaigns, product improvements, segmentation, digital activation, and operational optimization.

Main Responsibilities

1. Category Strategy and E2E Ownership

Define the growth strategy for Express Entry and Rotation.
Build the commercial roadmap for each category.
Manage the category with a P&L vision: revenue, margin, profitability, conversion, recurrence, and satisfaction.
Identify profitable growth opportunities based on data, customer insights, and market signals.
Define business priorities and translate them into concrete actions with impact.

2. Value Proposition and Customer Vision

Design and evolve the value proposition of each category by customer segment.
Incorporate the voice of the customer, usage behavior, CX feedback, and digital analytics into decision-making.
Detect frictions in the Express Entry and Rotation experience and coordinate improvement plans.
Ensure that every initiative responds to a real customer need and not just a transactional opportunity.

3. Pricing, Promotions, and Revenue Management

Define pricing strategies, promotions, and commercial activation.
Analyze elasticity, conversion, average ticket, frequency, margin, and price sensitivity.
Design A/B tests and commercial pilots to validate growth hypotheses.
Optimize the balance between occupancy, rotation, average income, margin, and customer experience and value.
Evaluate the economic impact of campaigns, discounts, new rates, or product changes.

4. Commercial Management and Go-to-Market

Lead the commercial plan for Express Entry and Rotation.
Coordinate campaigns with Marketing for acquisition, activation, recurrence, and loyalty.
Work with Product and Technology on evolutions that improve conversion, usage, and satisfaction.
Collaborate with Operations to ensure correct implementation in parking lots.
Prepare business cases, presentations, and recommendations for decision committees.

5. Performance Analysis and Continuous Improvement

Monitor category performance on a weekly basis.
Create and use category dashboards with business, customer, and profitability KPIs.
Identify deviations, opportunities, and corrective actions.
Prepare weekly, monthly, and quarterly analyses for management.
Convert learnings from pilots and campaigns into scalable best practices.

6. Cross-functional Leadership

Act as the internal point of reference for Express Entry and Rotation.
Mobilize teams without direct hierarchical dependence.
Align stakeholders around common category objectives.
Drive a networked working culture: fewer silos, more customer focus, more impact.
Participate in category forums, commercial innovation, and business reviews.

Required Profile

Education

Degree in Business Administration, Economics, Engineering, Marketing, Data, Business Analytics, or similar.
Experience in Revenue Management, Marketing, Commercial Strategy, Business/Data Analytics is valued.

Experience

Between 4 and 7 years of experience in Category Management, Revenue Management, Pricing, Product Marketing, Business Development, or analytical commercial management.
Experience managing B2C digital products or services.
Experience in mobility, parking, retail, e-commerce, travel, subscriptions, marketplaces, or urban services is valued.
Experience working with cross-functional teams and making data-driven decisions.

Technical Knowledge

Pricing and revenue management.
Management of commercial KPIs.
Advanced Excel and Power BI.
Digital analytics and customer behavior.
A/B testing methodologies, pilots, and continuous improvement.

Key Competencies

Customer-first mindset.
Strategic vision and execution capability.
High analytical capacity.
Results and profitability orientation.
Cross-functional influence.
Clear and executive communication.
Proactivity and initiative.
Prioritization ability.
Curiosity about the customer and the market.
Agility to test, learn, and adjust.
Leadership without hierarchy.

Organizational Fit

Reports to: Core Commercial Direction.

Collaborates with: Marketing, Operations, Product, Technology, Data, CX, Finance, and local teams.

Expected Impact of the Position

In the first 3-6 months, the position should generate visibility and impact through quick wins: campaigns, pricing adjustments, conversion improvement, commercial activations, or reduction of frictions in the experience.

Between 6 and 12 months, it should consolidate a structured management dynamic by category, with a roadmap, KPIs, decision forums, and cross-functional collaboration.

Between 12 and 18 months, it should contribute to turning the Category Management model into a stable way of managing the business: more oriented toward the customer, margin, value proposition, and profitable growth.

What we offer

Be part of a leading company in sustainable mobility and digital transformation.
Collaborative, dynamic environment with real impact on society.
Permanent Contract
Fixed salary: 38-44k depending on the candidate's experience
Variable salary: 15%
Full-time with flexible hours and partial remote work (1 day/week).
22 vacation days + 5 Telpark days.
Employee club BeWell and flexible compensation (PayFlow)
Professional development opportunities in sustainability, quality, security, and innovation.

If you want to be part of a growing company in the midst of a digital and cultural transformation process, this is your moment.

View original advert (Spanish)

Si hay algo que nos mueve y apasiona en Telpark es el talento.

Misión del puesto

Liderar la gestión integral de las categorías Entrada Express y Rotación, con ownership E2E sobre su propuesta de valor, rendimiento económico, experiencia de cliente y evolución comercial.

El rol tiene como objetivo transformar la gestión de estas categorías desde una lógica centrada en precio, ocupación e ingreso medio hacia un modelo basado en cliente, valor, margen y rentabilidad sostenible. Será responsable de diseñar, activar y evolucionar la estrategia de ambas categorías, coordinando a Marketing, Operaciones, Producto, Tecnología, Data, CX, Finanzas y Ventas para convertir oportunidades de negocio en resultados medibles.

Propósito del rol

El Category Manager será el gestor de negocio 360º de Entrada Express y Rotación. Su responsabilidad será entender qué necesita el cliente, cómo se comporta, qué valor percibe y cómo convertir esa información en una propuesta comercial rentable, diferencial y escalable.

Pasará de reaccionar al dato a proponer activamente nuevas palancas de crecimiento: pricing, promociones, surtido, campañas, mejoras de producto, segmentación, activación digital y optimización operativa.

Responsabilidades principales

1. Estrategia de categoría y ownership E2E

Definir la estrategia de crecimiento de Entrada Express y Rotación.
Construir el roadmap comercial de cada categoría.
Gestionar la categoría con visión de P&L: ingresos, margen, rentabilidad, conversión, recurrencia y satisfacción.
Identificar oportunidades de crecimiento rentable a partir de datos, insights de cliente y señales del mercado.
Definir prioridades de negocio y traducirlas en acciones concretas con impacto.

2. Propuesta de valor y visión cliente

Diseñar y evolucionar la propuesta de valor de cada categoría por segmento de cliente.
Incorporar la voz del cliente, comportamiento de uso, feedback de CX y analítica digital en la toma de decisiones.
Detectar fricciones en la experiencia de Entrada Express y Rotación y coordinar planes de mejora.
Asegurar que cada iniciativa responda a una necesidad real del cliente y no solo a una oportunidad transaccional.

3. Pricing, promociones y revenue management

Definir estrategias de pricing, promociones y activación comercial.
Analizar elasticidad, conversión, ticket medio, frecuencia, margen y sensibilidad al precio.
Diseñar test A/B y pilotos comerciales para validar hipótesis de crecimiento.
Optimizar el equilibrio entre ocupación, rotación, ingreso medio, margen y experiencia y valor de cliente.
Evaluar el impacto económico de campañas, descuentos, nuevas tarifas o cambios de producto.

4. Gestión comercial y go-to-market

Liderar el plan comercial de Entrada Express y Rotación.
Coordinar campañas con Marketing para adquisición, activación, recurrencia y fidelización.
Trabajar con Producto y Tecnología en evolutivos que mejoren conversión, uso y satisfacción.
Colaborar con Operaciones para asegurar la correcta implantación en parkings.
Preparar business cases, presentaciones y recomendaciones para comités de decisión.

5. Análisis de performance y mejora continua

Monitorizar semanalmente el rendimiento de las categorías.
Crear y utilizar dashboards de categoría con KPIs de negocio, cliente y rentabilidad.
Identificar desviaciones, oportunidades y acciones correctivas.
Preparar análisis semanales, mensuales y trimestrales para dirección.
Convertir aprendizajes de pilotos y campañas en buenas prácticas escalables.

6. Liderazgo transversal

Actuar como punto de referencia interno para Entrada Express y Rotación.
Movilizar equipos sin dependencia jerárquica directa.
Alinear stakeholders en torno a objetivos comunes de categoría.
Impulsar una cultura de trabajo en red: menos silos, más cliente, más impacto.
Participar en foros de categoría, innovación comercial y business reviews.

Perfil requerido

Formación

Grado en ADE, Economía, Ingeniería, Marketing, Data, Business Analytics o similar.
Valorable experiencia en Revenue Management, Marketing, Estrategia Comercial, Business/Data Analytics

Experiencia

Entre 4 y 7 años de experiencia en Category Management, Revenue Management, Pricing, Product Marketing, Business Development o gestión comercial analítica.
Experiencia gestionando productos o servicios digitales B2C.
Valorable experiencia en movilidad, parking, retail, e-commerce, travel, suscripciones, marketplaces o servicios urbanos.
Experiencia trabajando con equipos transversales y tomando decisiones basadas en datos.

Conocimientos técnicos

Pricing y revenue management.
Gestión de KPIs comerciales.
Excel avanzado y Power BI.
Analítica digital y comportamiento de cliente.
Metodologías de test A/B, pilotos y mejora continua.

Competencias clave

Mentalidad customer first.
Visión estratégica y capacidad de ejecución.
Alta capacidad analítica.
Orientación a resultados y rentabilidad.
Influencia transversal.
Comunicación clara y ejecutiva.
Proactividad e iniciativa.
Capacidad de priorización.
Curiosidad por el cliente y el mercado.
Agilidad para testar, aprender y ajustar.
Liderazgo sin jerarquía.

Encaje organizativo

Reporta a: Dirección Comercial Core.

Colabora con: Marketing, Operaciones, Producto, Tecnología, Data, CX, Finanzas, y equipos locales.

Impacto esperado del puesto

En los primeros 3-6 meses, el puesto deberá generar visibilidad e impacto mediante quick wins: campañas, ajustes de pricing, mejora de conversión, activaciones comerciales o reducción de fricciones en la experiencia.

Entre los 6 y 12 meses, deberá consolidar una dinámica de gestión estructurada por categoría, con roadmap, KPIs, foros de decisión y colaboración transversal.

Entre los 12 y 18 meses, deberá contribuir a convertir el modelo de Category Management en una forma estable de gestionar el negocio: más orientada a cliente, margen, propuesta de valor y crecimiento rentable.

Qué te ofrecemos

Formar parte de una empresa referente en movilidad sostenible y transformación digital.
Entorno colaborativo, dinámico y con impacto real en la sociedad.
Contrato Permanente
Salario fijo: 38-44 k en función de la experiencia del candidato
Salario variable: 15%
Jornada completa con flexibilidad horaria y teletrabajo parcial (1 día/semana).
22 días de vacaciones + 5 días Telpark.
Club de empleados BeWell y compensación flexible (PayFlow)
Oportunidades de desarrollo profesional en sostenibilidad, calidad, seguridad e innovación.