TOUS is a prominent Spanish jewelry and fashion brand founded in 1920, renowned globally for its iconic bear logo and "affordable luxury" positioning. The company operates a vast international network with over 700 stores across 40 countries, specializing in high-quality jewelry, handbags, watches, and accessories.

Headquartered in Manresa (Barcelona), TOUS maintains a massive footprint in Spain with retail locations in nearly every major city and a centralized logistics and corporate hub. For international professionals, the company offers diverse opportunities within its corporate headquarters, particularly in digital transformation, e-commerce, and cybersecurity, fostering a creative and multilingual work environment.

Founded in 1920 as a small watch repair workshop in Manresa, TOUS evolved into a global jewelry powerhouse under the leadership of Salvador Tous and Rosa Oriol. The brand gained international fame in the 1980s with the creation of its signature bear emblem.

For international professionals

Global headquarters are located in Manresa, near Barcelona, offering a Mediterranean lifestyle combined with international career opportunities.
The company is currently undergoing significant digital transformation, creating demand for tech roles like Analytics Engineers and IT Security specialists.
As a globally recognized Spanish brand, it provides an international working environment with operations spanning four continents.
Offers a wide range of roles from retail management to corporate leadership, often providing permanent (indefinido) contracts.

CRM Campaign Executive

TOUS

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

If you are an organized person with a strategic vision and a passion for the world of jewelry, you could be the person we are looking for!

As a CRM Campaigns Executive📢 you will define and execute the CRM strategy to drive retention, activation, and the maximization of lifetime value.

What do we offer you? 😏

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Flexibility: You will balance your personal and professional life with a start time between 8:00 and 9:30 and a finish time from 17:00h onwards, and Friday afternoons will be free for you.
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Unique facilities: You will experience the #TOUSLifestyle in unique facilities with spaces that inspire and enhance collaboration and networking with our #HQ-TOUSCommunity.

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Boutique Restaurant: You can benefit from a daily menu with local products starting from 3€. During your breaks, you'll love our coffee bar. We want you to take care of yourself😉!
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30% discount on all our products: Additionally, you can enjoy special sales throughout the year. If you aren't one already, you'll end up becoming a #TOUSLover.

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Salary flexibility: You can allocate part of your salary to services such as meals, training, or health insurance, saving on taxes.

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Coffee Chats: You will enjoy pleasant conversations while sharing a coffee with our directors. In these chats, you will exchange ideas, experiences, and projects.

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TOUS Connect: All the information you need with a single click! You will have a corporate intranet to keep you up to date with everything happening in the company.

What will make you succeed in this position? 🧐

* Degree in Advertising, Marketing, or Business Administration.

* Between 3 and 5 years of experience in a role equal or similar to this one.
* We value experience in campaign management tools such as Salesforce, Marketing Cloud, Google Analytics, or similar.
* Knowledge or notions of HTML and SQL programming.
* Feeling comfortable speaking English.

Responsibilities and opportunities: 📜

* You will define and execute the CRM strategy oriented towards retention, activation, and the maximization of customer lifetime value (LTV).
* You will analyze customer behavior, segments, cohorts, and KPIs to identify insights and business opportunities.
* You will design, implement, and optimize campaigns, automations, and journeys in Salesforce Marketing Cloud, including A/B testing and advanced personalization.
* You will lead the Loyalty project, defining the strategy, roadmap, mechanics, communications, and impact measurement.
* You will manage the CRM and Loyalty budget, ensuring efficient resource allocation and ROI maximization.
* You will perform advanced segmentations and data analysis using SQL, guaranteeing the quality, consistency, and exploitation of customer data.
* You will develop and adapt templates and communications using HTML and marketing automation tools.
* You will build dashboards and performance reports in GA4, Salesforce, and other analytics tools.
* You will measure the impact of initiatives and develop insights to propose data-driven actions that improve conversion, engagement, and retention.
* You will manage projects end-to-end, coordinating with Marketing, Data, Product, and Technology teams to ensure correct and scalable execution.
* You will supervise the integration and data flow between systems (Salesforce, GA4, DWH).
* You will guarantee GDPR compliance, the correct management of consents, and the application of CRM and email marketing best practices.

If you want this position to be yours, apply for the offer now.

Be yourself, the key to success is YOUR ATTITUDE. Are you IN?

WE ARE WAITING FOR YOU!

View original advert (Spanish)

Si eres una persona organizada con visión estratégica, y te apasiona el mundo de la joyería, ¡puedes ser tú la persona que estamos buscando!

Como CRM Campaigns Executive📢 definirás y ejecutarás la estrategia de CRM para impulsar la retención, activación y maximización del lifetime value.

¿Qué te ofrecemos? 😏

*
Flexibilidad: Conciliarás tu vida personal y profesional con horario de entrada entre las 8:00 y 9:30 y de salida a partir de las 17:00h y los viernes tarde serán libres para ti.
*
Instalaciones únicas: vivirás la experiencia #TOUSLifestyle en unas instalaciones únicas con espacios que inspiran y potencian la colaboración y el networking con nuestra #HQ-TOUSCommunity.

*
Boutique Restaurant: Podrás beneficiarte de un menú diario con productos de proximidad a partir de 3€. En tus breaks, te encantará nuestro coffee bar. ¡Queremos que te cuides😉!
*
30% de descuento en todos nuestros productos: Además, podrás disfrutar de ventas especiales durante todo el año. Si no lo eres ya, acabarás convirtiéndote en un #TOUSLover.

*
Flexibilidad en tu salario: parte de tu salario lo podrás destinar a servicios como comida, formación o seguro de salud, ahorrándote impuestos.

*
Coffee Chats: Disfrutarás de conversaciones agradables mientras compartes un café con nuestrxs directorxs. En estas charlas, intercambiarás ideas, experiencias y proyectos.

*
TOUS Connect: ¡toda la información que necesitas con un solo clic! Contarás con una intranet corporativa para mantenerte al tanto de todo lo que está pasando en la compañía.

¿Qué te hará triunfar en la posición? 🧐

* Grado en Publicidad, Marketing o ADE.

* Tener entre 3 y 5 años de experiencia en un rol igual o similar a este.
* Valoramos experiencia en herramientas de gestión de campañas como Salesforce, Marketing Cloud, Google Analytics o similares.
* Tener conocimiento o nociones de programación HTML y SQL.
* Que te sientas cómodo/a hablando Inglés.

Responsabilidades y oportunidades: 📜

* Definirás y ejecutarás la estrategia de CRM orientada a la retención, activación y maximización del lifetime value (LTV) de los clientes.
* Analizarás el comportamiento del cliente, segmentos, cohortes y KPIs para identificar insights y oportunidades de negocio.
* Diseñarás, implementarás y optimizarás campañas, automatizaciones y journeys en Salesforce Marketing Cloud, incluyendo pruebas A/B y personalización avanzada.
* Liderarás el proyecto de Loyalty, definiendo la estrategia, roadmap, mecánicas, comunicaciones y medición de impacto.
* Gestionarás el budget de CRM y Loyalty, asegurando una asignación eficiente de recursos y la maximización del ROI.
* Realizarás segmentaciones avanzadas y análisis de datos mediante SQL, garantizando la calidad, consistencia y explotación del dato de cliente.
* Desarrollarás y adaptarás plantillas y comunicaciones utilizando HTML y herramientas de marketing automation.
* Construirás dashboards y reportes de rendimiento en GA4, Salesforce y otras herramientas de analítica.
* Medirás el impacto de las iniciativas y elaborarás insights para proponer acciones basadas en datos que mejoren conversión, engagement y retención.
* Gestionarás proyectos de forma end-to-end, coordinándote con equipos de Marketing, Data, Producto y Tecnología para asegurar una ejecución correcta y escalable.
* Supervisarás la integración y el flujo de datos entre sistemas (Salesforce, GA4, DWH).
* Garantizarás el cumplimiento de GDPR, la correcta gestión de consentimientos y la aplicación de buenas prácticas de CRM y email marketing.

Si quieres que la posición sea tuya, inscríbete ahora a la oferta.