Cepsa, recently rebranded as Moeve, is a leading international energy company and one of Spain's largest industrial groups. The company operates across the entire energy value chain, including petroleum refining, chemicals, and marketing, while aggressively pivoting toward green hydrogen, biofuels, and sustainable mobility through its "Positive Motion" strategy. With a workforce of approximately 10,000 employees, it plays a critical role in the European energy transition.

Headquartered in Madrid, the company maintains a massive footprint across Spain, including major refineries in Huelva and San Roque and a vast network of service stations. For international professionals, Cepsa offers a multicultural corporate environment, particularly within its trading, digital transformation, and renewable energy divisions. The company is highly active in recruiting international talent for technical and sustainability-focused roles, often utilizing English as a primary business language in its global operations.

Founded in 1929 as Spain's first private oil company, Cepsa has evolved from a traditional petroleum refiner into a global energy player. After decades of expansion and ownership changes involving Mubadala and The Carlyle Group, the company rebranded to Moeve in 2024 to focus on the energy transition.

For international professionals

Recently rebranded to Moeve in 2024 to signal its commitment to becoming a leader in green hydrogen and sustainable energy.
Offers the 'Welcome U' internship and graduate program, which is a major entry point for international talent in Spain.
Operates major industrial hubs in Andalusia and the Canary Islands, providing opportunities outside of the Madrid corporate hub.
English is widely used in corporate departments such as Trading, IT, and Renewable Energy Development.
Headquartered in the Cepsa Tower, one of the tallest and most iconic buildings in Madrid's financial district.

Customer Insights & Value Strategy Manager

Cepsa

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Are you passionate about the challenge of the energy transition?

At Moeve, we transform energy and mobility to improve the world together, and we need all the talent to make it a reality. This is your opportunity!

What will your role be?

Your mission will be to lead the customer strategy for the B2B industries within your scope, becoming the engine that drives Marketing decisions based on deep insights from customers, competitors, and sector trends. You will also be responsible for directing value propositions by ecosystem and segment, identifying and prioritizing the best opportunities to ensure profitable and sustainable business growth.

Why is this the perfect position for you?

Define B2B Marketing objectives by segment, ecosystem, and channel, establishing a roadmap of initiatives prioritized by value and feasibility.
Establish the B2B segmentation model and define priority profiles and accounts, combining current value, potential, and behavior.
Develop the B2B value proposition framework (pillars, messages, SLAs) and ensure differentiated proposals by segment and account.
Coordinate with Commercial and Pricing teams to ensure consistency between the value proposition, price positioning, and offer packages.
Define the set of core KPIs and the ROI and effectiveness measurement model (attribution, benchmarks) in coordination with Data and Operations.
Continuously analyze the market and competition to translate insights into clear implications for the Marketing plan.
Validate market sizing models and oversee the correct execution of customer studies.
Act as the primary Marketing interlocutor with other areas to define a common roadmap and a coordinated working model.

Who are we looking for?

Education: University degree in Engineering, Business Administration, Economics, or similar. MBA or postgraduate training in Marketing or Energy is valued.
Experience: 12 years of experience in B2B Marketing, Strategy, or Business Development, ideally in the energy or industrial sectors. Experience leading cross-functional projects.
Knowledge in: Advanced segmentation, definition of value propositions, and multi-country marketing planning. Market analysis, data visualization tools (advanced Excel, Power BI), and familiarity with CRM environments.
Languages: High level of English (C1).
Excellent executive presentation skills and strategic thinking.
It would be ideal if you also: Have experience applying new methodologies and tools such as AI/GenAI in marketing processes.

Why join the Moeve team?

With more than 10,000 employees, an international presence, and nearly 100 years of history, at Moeve we lead the energy transition for a better world. Our goal is to take care of people and the planet, starting with the people who make up the Moeve team.

Open a new door. Your first day starts here.

Take the step today

Moeve always ensures equal opportunities, identifying and developing the full potential of people based exclusively on their capabilities to perform their duties and on non-discrimination based on sexual orientation and identity, gender expression or sexual characteristics, as well as other dimensions of diversity.

View original advert (Spanish)

¿Te apasiona el reto de la transición energética?

En Moeve transformamos la energía y la movilidad para entre todos mejorar el mundo, y necesitamos de todo el talento para hacerlo realidad. ¡Esta es tu oportunidad!

¿Cuál será tu rol?

Tu misión será liderar la estrategia de cliente para las industrias B2B bajo tu alcance, convirtiéndote en el motor que impulsa decisiones de Marketing basadas en insights profundos de clientes, competidores y tendencias del sector. Serás también responsable de dirigir las propuestas de valor por ecosistema y segmento, identificando y priorizando las mejores oportunidades para garantizar un crecimiento rentable y sostenible del negocio.

¿Por qué este es el puesto perfecto para ti?

Definir los objetivos de Marketing B2B por segmento, ecosistema y canal, estableciendo un roadmap de iniciativas priorizadas por valor y viabilidad.
Establecer el modelo de segmentación B2B y definir los perfiles y cuentas prioritarias, combinando valor actual, potencial y comportamiento.
Desarrollar el marco de la propuesta de valor B2B (pilares, mensajes, SLAs) y asegurar propuestas diferenciadas por segmento y cuenta.
Coordinar con los equipos de Comercial y Pricing la coherencia entre la propuesta de valor, el posicionamiento de precio y los paquetes de oferta.
Definir el set de KPIs core y el modelo de medición de ROI y efectividad (atribución, benchmarks) en coordinación con Data y Operaciones.
Analizar de forma continua el mercado y la competencia para traducir insights en implicaciones claras para el plan de Marketing.
Validar los modelos de dimensionamiento de mercado y supervisar la correcta ejecución de los estudios de cliente.
Ejercer como interlocutor principal de Marketing con otras áreas para definir una hoja de ruta común y un modelo de trabajo coordinado.

¿A quién estamos buscando?

Formación: Titulación universitaria en Ingeniería, ADE, Economía o similar. Valorable MBA o formación de postgrado en Marketing o Energía.
Experiencia: 12 años de experiencia en Marketing B2B, Estrategia o Desarrollo de Negocio, idealmente en sectores de energía o industria. Experiencia liderando proyectos transversales.
Conocimientos en: Segmentación avanzada, definición de propuestas de valor y planificación de marketing multipaís. Análisis de mercado, herramientas de visualización de datos (Excel avanzado, Power BI) y familiaridad con entornos CRM.
Idiomas: Nivel alto de inglés (C1).
Excelentes capacidades de presentación ejecutiva y pensamiento estratégico.
Sería ideal si además: Tienes experiencia aplicando nuevas metodologías y herramientas como la IA/GenAI en procesos de marketing.

¿Por qué unirte al equipo Moeve?

Con más de 10.000 trabajadores, presencia internacional y casi 100 años de historia, en Moeve lideramos la transición energética para un mundo mejor. Nuestro objetivo es el de cuidar de las personas y el planeta, empezando por las personas que forman el equipo Moeve.

Abre una nueva puerta. Tu primer día empieza aquí.

Da el paso hoy

Moeve vela siempre por la igualdad de oportunidades, identificando y desarrollando todo el potencial de las personas basándose exclusivamente en sus capacidades para el desempeño de sus funciones y en la no discriminación por razón de orientación e identidad sexual, expresión de género o características sexuales, así como respecto de las demás dimensiones de la diversidad.