Paid Social Media Coordinator - Freelance, Remote

Key Responsibilities

• Build, launch, and manage Meta campaigns, ad sets, and ads across funnels (prospecting, retargeting)
• Execute A/B tests on audiences, creatives, placements, and bidding strategies
• Continuously optimize toward CPA/ROAS/CVR targets and scale winning segments

• Develop and refine audience targeting, lookalikes, interest stacks, and exclusions
• Implement retargeting strategies using site, event, and engagement signals
• Leverage first-party data for segmentation, match rates, and performance lift

• Set up and validate Meta Pixel, events, and parameters; implement via Events Manager/GTM as needed
• Troubleshoot tracking gaps, configuration errors, and discrepancies across platforms
• Ensure accurate attribution, UTM discipline, and data flow for reliable reporting

• Analyze campaign data to diagnose issues and identify growth opportunities
• Translate findings into clear, actionable recommendations for stakeholders
• Maintain performance dashboards and deliver regular insights to the Paid Social Team

• Work closely with the Social Media Director and Paid Social Team to align on goals and testing plans
• Document SOPs, learnings, and experimentation roadmaps
• Proactively communicate risks, blockers, and results to drive timely decisions

Skills & Expertise

• 2+ years hands-on experience managing Meta paid social campaigns (build, launch, optimize, A/B test)
• Proven Meta Pixel and events expertise, including setup, validation, and troubleshooting tracking discrepancies
• Strong data analysis skills with the ability to independently diagnose and resolve campaign and tracking issues
• Excellent written and verbal communication with stakeholders and cross-functional teams

• Technical: Meta Ads Manager, Events Manager, Meta Pixel, event setup/QA, attribution, UTM tagging, A/B testing, audience building (lookalikes, retargeting), first-party data usage; familiarity with tag managers and data layers is a plus
• Analytical: Hypothesis-driven testing, funnel analysis, budget pacing, performance diagnostics, and clear insight generation
• Communication: Crisp reporting, proactive updates, and the ability to translate data into business recommendations
• Personal: Detail-oriented, resourceful, self-starter who owns outcomes and thrives in a collaborative team

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

• You love diving into data, pinpointing the "why," and turning insights into measurable improvements
• You take initiative, communicate proactively, and can independently troubleshoot complex tracking and campaign issues
• You value experimentation, continuous learning, and tight collaboration with a high-performing paid social team
• You care about accuracy in tracking and attribution as much as you do about hitting performance targets

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

• 40 hours per week
• Monday-Friday, 8:30 am-5:30 pm Eastern Time

• $7 per hour
• No benefits package included