Randstad is a global leader in the HR services industry, specializing in recruitment, staffing, and outsourcing solutions across 39 countries. As one of the world's largest HR providers, the company operates at a massive scale, connecting millions of candidates with opportunities in sectors ranging from technology and engineering to healthcare and logistics.

In Spain, Randstad maintains one of the most extensive professional networks in the country, with a presence in nearly every major city. For international professionals, Randstad serves as a primary entry point into the Spanish labor market, offering specialized recruitment services through divisions like Randstad Technologies and Randstad Professionals, which frequently handle roles for multinational clients requiring English or other foreign languages.

Founded in 1960 by Frits Goldschmeding in the Netherlands, Randstad has grown from a small local operation into the world's largest HR service provider. The company expanded into Spain in the 1990s and has since solidified its position through major acquisitions like Vedior.

For international professionals

Operates a vast network of over 200 offices across Spain, providing local support in almost every province.
Features specialized divisions for IT, Engineering, and Life Sciences that are highly relevant for skilled international workers.
Acts as a primary recruiter for many Fortune 500 companies established in Spain.
Provides a wide variety of contract types, including permanent placements and long-term outsourcing projects.

Digital Marketing Specialist

Randstad España

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Are you passionate about 360° marketing and looking for a challenge where your work has a direct impact on the business? We are looking for a dynamic professional with an analytical mindset and strategic vision, capable of leading everything from campaign and point-of-sale management to digital strategy and data analysis. If you want to take responsibility for key projects, coordinate benchmark publications in the sector, and be the link between strategy and technical execution, this is your opportunity!

Reporting directly to the General Management, you will be in charge of the comprehensive management of marketing, commercial communication, and databases, assuming the following responsibilities:

Campaign and Storefront Management: Design promotional strategies, coordinate materials with suppliers, and analyze sales to evaluate the success of each campaign.

Comprehensive Editorial Management: Full responsibility for the magazine, validating agency content, supervising design quality, coordinating physical and digital distribution, and controlling project costs and profitability.

Analytics and Digital Performance: Measure the online performance of publications and initiatives using Google Analytics.

Web Maintenance: Technical management of the website, handling the regular update and uploading of content.

Database (DB) Management: Centralize information, coordinate data exchange between associates, control system access, and ensure the correct upload of audiovisual material for online sales.

Commercial Support and Events: Provide active assistance in presentations and marketing plans (both within and outside of Madrid), gathering the necessary feedback to optimize the organization's future strategies.

Experience: Demonstrable track record in comprehensive marketing management (both offline and online), ideally in retail environments, associations, or associate networks.

Proficiency in digital analytics tools (Google Analytics is essential).

Experience in managing and updating web platforms (CMS) and content uploading.

Ability to manage and centralize Databases (DB) and audiovisual material focused on e-commerce.

Management Competencies: Experience in budget control (project costs and profitability), supplier management, and creative/editorial agencies.

Availability: Flexibility to travel outside of Madrid occasionally to attend presentations and marketing events.

Soft Skills: Proactive profile with high organizational capacity, attention to detail, and communication skills to interact with associates and management.

View original advert (Spanish)

¿Te apasiona el marketing de 360° y buscas un reto donde tu trabajo tenga un impacto directo en el negocio? Buscamos un/a profesional dinámico/a, con mentalidad analítica y visión estratégica, capaz de liderar desde la gestión de campañas y puntos de venta hasta la estrategia digital y el análisis de datos. Si quieres asumir la responsabilidad de proyectos clave, coordinar publicaciones de referencia en el sector y ser la pieza de unión entre estrategia y ejecución técnica, ¡esta es tu oportunidad!

En dependencia directa de la Dirección General, te encargarás de la gestión integral de marketing, comunicación comercial y bases de datos, asumiendo las siguientes responsabilidades:

Gestión de Campañas y Escaparates: Diseñar las estrategias promocionales, coordinar los materiales con proveedores y analizar las ventas para evaluar el éxito de cada campaña.

Gestión Editorial Integral: Responsabilidad total de la revista, validando los contenidos de las agencias, supervisando la calidad del diseño, coordinando su distribución física y digital, y controlando los costes y la rentabilidad del proyecto.

Analítica y Rendimiento Digital: Medir el rendimiento online de las publicaciones e iniciativas mediante el uso de Google Analytics.

Mantenimiento Web: Gestión técnica de la web, encargándote de la actualización y carga regular de contenidos.

Gestión de Base de Datos (BBDD): Centralizar la información, coordinar el intercambio de datos entre asociados, controlar los accesos del sistema y asegurar la correcta carga del material audiovisual para la venta online.

Soporte Comercial y Eventos: Ofrecer asistencia activa en presentaciones y planes de marketing (tanto dentro como fuera de Madrid), recopilando el feedback necesario para optimizar futuras estrategias de la organización.

Experiencia: Trayectoria demostrable en gestión integral de marketing (tanto offline como online), idealmente en entornos de retail, asociaciones o redes de asociados.

Dominio de herramientas de analítica digital (imprescindible Google Analytics).

Experiencia en gestión y actualización de plataformas web (CMS) y carga de contenidos.

Capacidad para gestionar y centralizar Bases de Datos (BBDD) y material audiovisual enfocado a e-commerce.

Competencias de Gestión: Experiencia en control presupuestario (costes y rentabilidad de proyectos), gestión de proveedores y agencias creativas/editoriales.

Disponibilidad: Flexibilidad para viajar fuera de Madrid de manera puntual para asistir a presentaciones y eventos de marketing.

Soft Skills: Perfil proactivo, con alta capacidad organizativa, atención al detalle y habilidades de comunicación para interactuar con asociados y dirección.