Partner Brand Marketing Senior Executive Spain - Nike

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

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Lead and elevate how Nike shows up within a key market for JD Sports Spain, delivering best-in-class, culturally relevant brand activation that drives both brand heat and commercial performance.

As Partner Brand Marketing Senior Executive, you will support in driving the end-to-end marketing strategy and execution for Nike within the Spanish Market - positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Spanish consumer.

Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential - bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in-territory teams to deliver impactful execution.

The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact.

Ultimately, you will play a critical role in building the Nike brand in the Spanish market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.

• Drive the end-to-end marketing strategy and execution for the Nike brand at JD Sports.
• Act as the internal face and ambassador of Nike within JD, championing brand values and ensuring a consistent, premium brand experience across all touchpoints.
• Work with the UK team to deliver best-in-class omnichannel activations across retail, digital, social, paid media, and in-real-life moments.
• Ensure consistency of Nike brand expression at JD while tailoring campaigns to Spanish consumer insights and cultural moments.
• Act as the key point of contact between Nike, JD HQ, and the local Spanish market team.
• Build and strengthen the strategic partnership with Nike in the market, identifying local brand opportunities.
• Collaborate cross-functionally with internal teams and external agencies to deliver seamless campaign execution.
• Manage the allocated marketing budget, ensuring efficient investment, optimization, and maximum ROI for the business.
• Champion a consumer-first mindset, delivering engaging and culturally relevant brand experiences.
• Dedicated to Spain as the core market, while supporting execution across key EU markets where required.
• Establish a strong feedback loop with Nike and the HQ team, sharing insights on the Spanish consumer, trends, etc.
• Continuously analyze local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with the Spanish audience.
• Track, analyze, and report on brand performance and campaign effectiveness, using data-driven insights to optimize future activity.

• Relevant experience in a marketing role working with brands on a global/international/regional level.
• Proven skills in delivering brand growth through consumer initiatives—developing and managing brand marketing with execution experience across the full marketing mix.
• Strong understanding of the touchpoint and media landscape relevant to JD consumers.
• Adept at driving cross-functional teams effectively, able to work in matrix organizations.
• Good project management experience, managing internal stakeholders, agencies, customers, and other external partners. Ability to manage multiple campaigns simultaneously.
• Demonstrated organizational, planning, and analytical skills.
• Excellent written and verbal communication skills, including in brief and presentation writing.
• Highly proficient with all relevant computer software, MS Office, Keynote, etc.
• An understanding and interest in sports lifestyle and youth culture preferred, coupled with a good understanding of the JD brand.
• Proficiency in multiple languages, including Spanish and English (additional European languages are a plus).
• Retail experience is an advantage.