合作伙伴品牌营销高级主管 西班牙 - Nike

领导并提升Nike在JD Sports西班牙关键市场中的品牌呈现，提供一流的、具有文化相关性的品牌激活方案，以推动品牌热度和商业表现。

As Partner Brand Marketing Senior Executive, you will support in driving the end-to-end marketing strategy and execution for Nike within the Spanish Market - positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Spanish consumer.

Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential - bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in-territory teams to deliver impactful execution.

The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact.

最终，您将在JD Sports西班牙市场中打造Nike品牌方面发挥关键作用，提供卓越的品牌体验，与消费者建立连接并推动持续增长。

• 主导JD Sports中Nike品牌的端到端营销策略与执行。
• 担任JD内部Nike品牌的对内形象代言人与大使，倡导品牌价值观，并确保在所有触点上提供一致、高端的品牌体验。
• 与英国团队合作，在零售、数字、社交、付费媒体及线下活动中交付一流的全渠道品牌激活方案。
• 确保Nike品牌表达在JD的一致性，同时根据西班牙消费者洞察和文化时刻定制营销活动。
• 担任Nike、JD总部与西班牙本地市场团队之间的关键联络人。
• 在市场中建立并加强Nike的战略合作伙伴关系，发掘本地品牌机会。
• 与内部团队及外部代理机构跨职能协作，确保营销活动无缝执行。
• 管理分配的营销预算，确保高效投入、持续优化并实现最大投资回报率。
• 倡导以消费者为中心的理念，打造有吸引力且具有文化相关性的品牌体验。
• 以西班牙为核心市场，同时根据需要支持欧洲其他关键市场的执行工作。
• 与Nike及总部团队建立强有力的反馈机制，分享西班牙消费者洞察及市场趋势。
• 持续分析本地市场和文化趋势，为策略提供依据，确保营销活动保持相关性并引起西班牙受众的共鸣。
• 跟踪、分析并汇报品牌表现和营销活动效果，利用数据驱动的洞察优化后续活动。

我们深知，正是员工的不懈努力成就了JD Sports今天的成功，因此我们为员工提供优厚的福利：

• Buyer
• Buyer
• Buyer
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Since founded in 1981, JD Group has achieved remarkable growth through rapid global expansion. We have become the leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

At JD Group, we are all about finding passionate and skilled individuals who can elevate our team and have exceptional impact on the running of the business. We seek dynamic individuals who are invested in their own development, so that together we can evolve our brand's success, alongside evolving your career.

加入我们，开启一段人才与机遇交汇的激动人心之旅。

Buyer

Buyer

About the group:

Since the creation of JD Sports in 1981, we have become world leaders in Sports, Street & Premium Fashion. We have around 65,000 people, exceeding 3,400 stores of various brands in more than 30 countries. We give you the opportunity to develop your career in this constantly growing international group.

Buyer

Our selection processes are based on the professional skills evaluation model and we value passion, willingness to learn, and grow in an international environment.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Buyer

• 具备在全球/国际/区域层面与品牌合作的市场营销相关经验。
• 拥有通过消费者项目推动品牌增长的成熟经验——涵盖品牌营销的制定与管理，并具备完整营销组合的执行经验。
• 深入了解与JD消费者相关的触点及媒体生态。
• 擅长推动跨职能团队高效协作，能够在矩阵式组织中有效工作。
• 具备良好的项目管理经验，能够管理内部利益相关者、代理机构、客户及其他外部合作伙伴，并具备同时管理多个营销活动的能力。
• 展现出卓越的组织、规划与分析能力。
• 具备出色的书面和口头沟通能力，包括简报撰写与演示能力。
• 熟练掌握所有相关计算机软件，包括MS Office、Keynote等。
• 对运动生活方式及青年文化有深入了解和浓厚兴趣者优先，同时需对JD品牌有良好认知。
• 精通多种语言，包括西班牙语和英语（掌握其他欧洲语言者优先）。
• 有零售行业经验者优先。

Lead and elevate how Nike shows up within a key market for JD Sports Spain, delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance.

As Partner Brand Marketing Senior Executive, you will support in driving the end-to-end marketing strategy and execution for Nike within the Spanish Market - positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Spanish consumer.

Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential - bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in-territory teams to deliver impactful execution.

The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact.

Ultimately you will play a critical role in building the Nike brand in the Spanish Market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.

• Drive the end-to-end marketing strategy and execution for the Nike brand at JD Sports.
• Act as the internal face and ambassador of Nike within JD, championing brand values and ensuring a consistent, premium brand experience across all touchpoints.
• Work with the UK team to deliver best in class omni channel activations across Retail, digital, social, paid media and IRL moments.
• Ensure consistency of Nike brand expression at JD whilst tailoring campaign to Spanish consumer insights and cultural moments.
• Act as the key point of contact between Nike, JD HQ, and the local Spanish market team.
• Build and strengthen the strategic partnership with Nike in market, identifying local brand opportunities.
• Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution.
• Manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI for the business.
• Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.
• Dedicated to Spain as core market, whilst supporting execution across key EU markets where required.
• Establish a strong feedback loop with Nike and HQ team sharing insights on Spanish consumer, trends etc.
• Continuously analyse local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with Spanish audience.
• Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.

We know our employees work tirelessly to make JD sports the success it is today and in turn, we offer them some amazing benefits:

• Hybrid Work
• Staff Discount on qualifying purchases across Group retail stores and online
• Flexible/optional benefits: restaurant ticket, health insurance
• Personal development opportunities to learn and develop at work
• Continuous professional development in hard and soft skills
• And... much more!

Since founded in 1981, JD Group has achieved remarkable growth through rapid global expansion. We have become the leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

At JD Group, we are all about finding passionate and skilled individuals who can elevate our team and have exceptional impact on the running of the business. We seek dynamic individuals who are invested in their own development, so that together we can evolve our brand's success, alongside evolving your career.

Join us in an exciting journey, where Talent meets Opportunity.

Interested?

If you are interested in this position,

Sobre el grupo:

Desde la creación de JD Sports en 1981, nos hemos convertido en líderes mundiales en Sports, Street & Premium Fashion. Contamos con alrededor de 65.000 personas, superando las 3400 tiendas de diversas marcas en más de 30 países. Te damos la oportunidad de desarrollar tu carrera en este grupo internacional en constante crecimiento.

Desde JD Group ofrecemos un entorno basado en la cooperación y el respeto mutuo, con un fuerte compromiso por la diversidad y la igualdad de oportunidades. Todas las personas serán consideradas sin importar su identidad de género, orientación sexual, etnia, religión, edad o grado de discapacidad.

Nuestros procesos de selección están basados en el modelo de evaluación por competencias profesionales y valoramos la pasión, ganas de aprender y de crecer en un entorno internacional.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.

• Relevant experience in a marketing role working with brands on a global/international /regional/ level.
• Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.
• Strong understanding of the touchpoint & media landscape relevant to JD consumers.
• Adept at driving cross-functional teams effectively, able to work in matrix organisations.
• Good project management experience, managing internal stakeholders, agencies, customers, and other external partners. Ability to manage multiple campaigns simultaneously.
• Demonstrated organisational, planning, and analytical skills.
• Excellent written and verbal communication skills, including in brief & presentation writing.
• Highly proficient with all relevant computer software MS office, Keynote etc.
• An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.
• Proficiency in multiple languages, including Spanish and English (additional European Languages are a plus).
• Retail experience is an advantage.