Randstad is a global leader in the HR services industry, specializing in recruitment, staffing, and outsourcing solutions across 39 countries. As one of the world's largest HR providers, the company operates at a massive scale, connecting millions of candidates with opportunities in sectors ranging from technology and engineering to healthcare and logistics.

In Spain, Randstad maintains one of the most extensive professional networks in the country, with a presence in nearly every major city. For international professionals, Randstad serves as a primary entry point into the Spanish labor market, offering specialized recruitment services through divisions like Randstad Technologies and Randstad Professionals, which frequently handle roles for multinational clients requiring English or other foreign languages.

Founded in 1960 by Frits Goldschmeding in the Netherlands, Randstad has grown from a small local operation into the world's largest HR service provider. The company expanded into Spain in the 1990s and has since solidified its position through major acquisitions like Vedior.

For international professionals

Operates a vast network of over 200 offices across Spain, providing local support in almost every province.
Features specialized divisions for IT, Engineering, and Life Sciences that are highly relevant for skilled international workers.
Acts as a primary recruiter for many Fortune 500 companies established in Spain.
Provides a wide variety of contract types, including permanent placements and long-term outsourcing projects.

Operational Marketing Manager (Temporary - 1 year)

Randstad España

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

At Randstad Professionals, we are looking for an Operational Marketing Manager. This is a temporary position with an estimated duration of 1 year, ideal for professionals seeking to lead dynamic and high-impact projects within a solid structure.

The selected person will be responsible for the tactical execution of the marketing strategy, coordinating both traditional and digital channels, the launch of campaigns, and the creation of promotional materials, always ensuring brand consistency and identity.

Strategy and Media: Plan, develop, and supervise media plans, as well as perform comprehensive monitoring of advertising campaigns and marketing actions.

Trade Marketing and Commercial Support: Design and develop support materials for the sales network, POS tools, brochures, and audiovisual pieces for catalogs/product ranges.

Corporate Identity: Create institutional supports (corporate presentations, brand videos) and ensure compliance with visual identity manuals.

Omnichannel Communication: Coordinate online and offline communication actions, as well as write and adapt copies and promotional texts for customers.

Loyalty and Added Value: Develop service proposals oriented toward the customer portfolio and manage communications directed at them.

Partner Management: Coordinate the daily relationship with creative agencies, media agencies, production companies, and external providers, as well as liaison with internal departments.

Brand Protection: Management and coordination of procedures related to trademark registration and patents.

Analysis and KPIs: Analyze campaign results and report the return on executed actions.

Education: Bachelor's degree in Advertising, Public Relations, Marketing, or related disciplines is essential.

Postgraduate: Specialization through a Master's or Higher Course in Marketing, Commercial Management, or Communication Management.

Experience and Tools: Demonstrable experience in campaign management and fluent use of project management tools and coordination with agencies, design studios, and production companies.

Competencies: High organizational capacity, aesthetic vision, results orientation, and excellent communication skills.

View original advert (Spanish)

Desde Randstad Professionals nos encontramos en la búsqueda de un/a Responsable de Marketing Operativo. Se trata de una posición temporal con una duración estimada de 1 año, ideal para profesionales que busquen liderar proyectos dinámicos y de gran impacto en una estructura sólida.

La persona seleccionada se encargará de la ejecución táctica de la estrategia de marketing, coordinando tanto los canales tradicionales como digitales, el lanzamiento de campañas y la creación de materiales promocionales, garantizando siempre la coherencia e identidad de la marca.

Estrategia y Medios: Planificar, desarrollar y supervisar los planes de medios, así como realizar el seguimiento integral de campañas publicitarias y acciones de marketing.

Trade Marketing y Soporte Comercial: Diseñar y desarrollar materiales de apoyo para la red comercial, herramientas de PLV, folletos y piezas audiovisuales de catálogo/gama de productos.

Identidad Corporativa: Crear soportes institucionales (presentaciones corporativas, vídeos de marca) y asegurar el cumplimiento de los manuales de identidad visual.

Comunicación Omnicanal: Coordinar las acciones de comunicación tanto online como offline, además de redactar y adaptar copies y textos promocionales para clientes.

Fidelización y Valor Añadido: Desarrollar propuestas de servicios orientadas a la cartera de clientes y gestionar las comunicaciones dirigidas a la misma.

Gestión de Partners: Coordinar la relación diaria con agencias creativas, de medios, productoras y proveedores externos, así como la interlocución con departamentos internos.

Protección de Marca: Gestión y coordinación de trámites relacionados con el registro y patentes de marcas.

Análisis y KPIs: Analizar los resultados de las campañas y reportar el retorno de las acciones ejecutadas.

Formación: Grado o Licenciatura en Publicidad, Relaciones Públicas, Marketing o disciplinas afines imprescindible.

Postgrado: Especialización mediante Máster o Curso Superior en Marketing, Gestión Comercial o Dirección de Comunicación.