UNIR (Universidad Internacional de La Rioja) is a leading private online university that specializes in distance learning for higher education. As part of the Proeduca group, it serves tens of thousands of students across Spain and Latin America, offering a vast catalog of accredited undergraduate and postgraduate degrees in various fields including law, business, and education.

Headquartered in Logroño with a major corporate presence in Madrid, UNIR is a key employer for academic professionals, digital marketing specialists, and EdTech experts. The university is particularly attractive to international hires due to its global reach and the increasing demand for multilingual academic coordinators and professors with international research backgrounds.

Founded in 2008 in Logroño, UNIR was established to provide accessible online higher education. It has since grown into one of the largest online universities in the Spanish-speaking world and is the flagship institution of the Proeduca Altus group.

For international professionals

Operates on a 100% online education model, which often translates to flexible or hybrid work arrangements for corporate and academic staff.
The university is a major player in the Spanish-speaking world, providing opportunities for professionals to work on projects spanning Spain, Mexico, Colombia, and Peru.
Frequently recruits ANECA-accredited faculty and researchers, making it a viable path for international academics looking to enter the Spanish university system.
Main offices are located in Logroño (La Rioja) and Madrid, offering options for those preferring either a smaller city with a high quality of life or a major European capital.

Salesforce Marketing Cloud Specialist Junior

UNIR

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

📢 Would you like to be part of one of the leading educational groups globally, a benchmark in the field of online training and in a full phase of international growth?

At Grupo PROEDUCA, we are looking for a Salesforce Marketing Cloud specialist to join a strategic and transversal team within an organization that is transforming the way marketing is done in the educational sector.

From this position, you will have the opportunity to actively contribute to a project that centralizes CRM and digital marketing operations for multiple brands and markets, with a focus on personalization, automation, and multi-channel efficiency.

🎯What will be your mission?

Design, implement, and monitor multi-channel journeys to reactivate commercial opportunities.
Plan and launch personalized and effective email marketing campaigns.
Create strategic segmentations and adapt content to each buyer persona.
Analyze and optimize campaigns through creative proposals and continuous improvement.
Propose and implement process optimization and automation actions to improve the team's daily efficiency.
Implement best practices and provide ideas for performance improvement.
Active coordination with different marketing strategy teams.

🎓 What are we looking for?

At least 1 year of professional experience with Salesforce Marketing Cloud.
Knowledge of SQL
Other technical knowledge such as email/landing page layout (AMPscript, HTML/CSS), Einstein Analytics, etc., will also be valued. As well as programming knowledge not necessarily linked to the Salesforce environment (OOP, etc.)
Ability to interpret and manipulate complex data with an analytical mindset.
Official certifications (Marketing Cloud Email Specialist, Developer, Consultant) and knowledge of Sales Cloud, as well as experience in functional roles, will be valued.

🌟Why join our team?

✅ Stable contract in a continuously growing group.
📍 Hybrid model: first month in-person, and then 50% remote work.
🕒 Flexible schedule: Mon-Thu from 9:00 to 18:15 and Fri from 9:00 to 14:00 (with 1 hour of flexibility for the start time).
🏢 Offices in Pozuelo de Alarcón, very well connected, just 3 minutes from the train station.
💳 Flexible remuneration plan: health insurance, nursery vouchers, transport, gourmet card...
🎓 Continuous training with up to an 80% discount on UNIR degrees.
🚀 26 vacation days + 4 personal days + a pool of 16 annual hours.
🤝 Professional, stable team with a very good working atmosphere, where continuity and long-term development are prioritized.

📩 We want to meet you!

#LI-AG2

The EDUCATIVO Group is firmly committed to equal opportunity and diversity, thereby creating an environment free from all discrimination.

View original advert (Spanish)

📢 ¿Te gustaría formar parte de uno de los grupos educativos líderes a nivel global, referente en el ámbito de la formación online y en plena fase de crecimiento internacional?

En Grupo PROEDUCA, estamos buscando un/a especialista en Salesforce Marketing Cloud para incorporarse a un equipo estratégico y transversal dentro de una organización que está transformando la manera de hacer marketing en el sector educativo.

Desde esta posición, tendrás la oportunidad de contribuir activamente a un proyecto que centraliza las operaciones de CRM y marketing digital para múltiples marcas y mercados, con un enfoque en la personalización, la automatización y la eficiencia multicanal.

🎯¿Cuál será tu misión?

Diseñar, implementar y monitorizar journeys multicanal que reactiven oportunidades comerciales.
Planificar y lanzar campañas de email marketing personalizadas y efectivas.
Crear segmentaciones estratégicas y adaptar el contenido a cada buyer persona.
Analizar y optimizar campañas mediante propuestas creativas y mejora continua.
Proponer y poner en marcha acciones de optimización y automatización de procesos para mejorar la eficiencia del equipo en el día a día.
Implementar buenas prácticas y aportar ideas para la mejora del rendimiento.
Coordinación activa con distintos equipos de estrategia de marketing.

🎓 ¿Qué buscamos?

Experiencia laboral de al menos 1 año con Salesforce Marketing Cloud.
Conocimientos de SQL
Se valorarán también otros conocimientos técnicos como maquetación de emails/landing pages (AMPscript, HTML/CSS), Einstein Analytics, etc. Así como conocimientos de programación no necesariamente vinculados al entorno Salesforce (POO, etc)
Capacidad para interpretar y manipular datos complejos con una mentalidad analítica.
Se valorarán certificaciones oficiales (Marketing Cloud Email Specialist, Developer, Consultant) y conocimientos en Sales Cloud, así como experiencia en roles funcionales.

🌟¿Por qué unirte a nuestro equipo?

✅ Contrato estable en un grupo en continuo crecimiento.
📍 Modelo híbrido: primer mes presencial, y después 50% teletrabajo.
🕒 Horario flexible: L-J de 9:00 a 18:15 y V de 9:00 a 14:00 (con 1 hora de flexibilidad en la entrada).
🏢 Oficinas en Pozuelo de Alarcón, muy bien comunicadas, a solo 3 minutos de la estación de tren.
💳 Plan de retribución flexible: seguro médico, cheques guardería, transporte, tarjeta gourmet...
🎓 Formación continua con hasta un 80% de descuento en titulaciones UNIR.
🚀 26 días de vacaciones + 4 días de asuntos propios + bolsa de 16 horas anuales.
🤝 Equipo profesional, estable y con muy buen clima laboral, donde se cuida la continuidad y el desarrollo a largo plazo.

📩 ¡Queremos conocerte!

#LI-AG2

El Grupo EDUCATIVO está firmemente comprometido con la igualdad de oportunidades y la diversidad, logrando con ello crear un entorno libre de toda discriminación.