Vecttor is a leading Spanish mobility company that specializes in fleet management and urban transportation services. As a key subsidiary of the Cabify group, it manages one of the largest fleets of VTC (Vehicle with Driver) vehicles in Spain, focusing on operational efficiency, vehicle maintenance, and professional driver management.

With its main operations centered in Madrid and Barcelona, Vecttor provides a fast-paced environment for professionals interested in the intersection of logistics and technology. International applicants can benefit from the company's deep integration with Cabify's innovative ecosystem, offering a unique perspective on the future of urban mobility within the Spanish market.

Vecttor was established to professionalize and manage the vehicle fleets supporting Cabify's ride-hailing platform. Since its inception, it has grown into one of the largest fleet operators in Spain, focusing on sustainable urban transport.

For international professionals

Vecttor is part of the Cabify group, offering exposure to one of Spain's most successful technology and mobility ecosystems.
The company maintains large-scale operations in Madrid and Barcelona, providing diverse opportunities in the country's primary economic centers.
It is a Spanish-founded company, making it an ideal choice for those seeking to integrate into the local business culture while working for a market leader.
The workforce is diverse, ranging from corporate legal and marketing specialists to large-scale operations and maintenance teams.

Marketing Sr. Specialist

Vecttor

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

We are Vecttor, the largest fleet management company belonging to Grupo Cabify. Through the direct management of a fleet of more than 4,000 drivers and more than 3,000 vehicles, we help transform the way we move in cities like Madrid, Barcelona, Seville, and Valencia.

To continue growing, we are looking for a Marketing Sr. Specialist with a hybrid mindset between Brand & Growth Marketing. Someone capable of converting brand positioning into campaigns and experiences that generate a real business impact, especially in driver acquisition and loyalty.

This role will be key to growing our driver community, developing creative, scalable, and results-oriented acquisition strategies, while ensuring that every interaction with the brand reflects our value proposition and market differentiator.

Your work will have a direct impact on both brand metrics and business KPIs.

Main responsibilities

Translate the positioning and value proposition of Grupo Cabify brands into campaigns, messages, and experiences relevant to drivers.
Design, execute, and optimize driver acquisition strategies across the entire funnel, from awareness to conversion and activation.
Collaborate with global Digital teams and creative agencies to develop innovative and performance-oriented acquisition campaigns.
Lead BTL actions and brand activations, from conceptualization to execution and results analysis.
Identify organic growth opportunities and new acquisition levers based on market insights, user behavior, and cultural trends.
Continuously analyze and optimize key KPIs such as CPL, CAC/DAC, conversion to FOD, and brand engagement metrics.
Ensure consistency and excellence in the application of global brand identity and guidelines.
Actively participate in the evolution of the brand platform alongside the Head of Marketing.
Build actionable reporting that allows for understanding campaign impact and making data-driven decisions.
Work with a test & learn mindset, proposing new ideas, formats, channels, and creative approaches.

+5 years of experience in marketing, growth, or performance marketing, ideally in tech companies, marketplaces, mobility, or high-growth environments.
Hybrid profile between creativity and analysis: you understand how to build a brand, but also how to optimize funnels and scale acquisition.
Experience developing results-oriented campaigns focusing on awareness, attraction, acquisition, and conversion.
Ability to work cross-functionally with local operational teams, global teams, agencies, and senior stakeholders.
Data-driven mindset and experience analyzing business and performance metrics.
Creative sensitivity and ability to identify trends, insights, and cultural opportunities.
High execution capacity, autonomy, and impact orientation.
Professional English.

A project where you can develop your professional career in a great company and sector.
Permanent contract.
Emotional salary including: Work-life balance, Wellbeing, Flexisalary, and Happy Office.

This benefits proposal seeks to make your day-to-day more motivating, equitable, and aligned with your growth.

View original advert (Spanish)

Somos Vecttor la mayor compañía de gestión de flotas perteneciente a Grupo Cabify, a través de la gestión directa de una flota de más de 4.000 drivers y más de 3.000 vehículos, ayudamos a transformar la manera en la que nos movemos en ciudades como Madrid, Barcelona, Sevilla y Valencia.

Para seguir creciendo, buscamos un/a Marketing Sr. Specialist con una mentalidad híbrida entre Brand & Growth Marketing. Una persona capaz de convertir el posicionamiento de marca en campañas y experiencias que generen impacto real en negocio, especialmente en la captación y fidelización de conductores.

Este rol será clave para hacer crecer nuestra comunidad de drivers, desarrollando estrategias de adquisición creativas, escalables y orientadas a resultados, mientras asegura que cada interacción con la marca refleje nuestra propuesta de valor y diferencial en el mercado.

Tu trabajo tendrá un impacto directo tanto en métricas de marca como en KPIs de negocio.

Principales responsabilidades

Traducir el posicionamiento y propuesta de valor de las marcas del Grupo Cabify en campañas, mensajes y experiencias relevantes para conductores.
Diseñar, ejecutar y optimizar estrategias de captación de drivers a lo largo de todo el funnel, desde awareness hasta conversión y activación.
Colaborar con equipos globales de Digital y agencias creativas para desarrollar campañas de adquisición innovadoras y orientadas a performance.
Liderar acciones BTL y activaciones de marca, desde la conceptualización hasta la ejecución y análisis de resultados.
Identificar oportunidades de crecimiento orgánico y nuevas palancas de adquisición basadas en insights de mercado, comportamiento de usuarios y tendencias culturales.
Analizar y optimizar continuamente KPIs clave como CPL, CAC/DAC, conversión a FOD y métricas de engagement de marca.
Garantizar consistencia y excelencia en la aplicación de la identidad y lineamientos globales de marca.
Participar activamente en la evolución de la plataforma de marca junto al Head of Marketing.
Construir reporting accionable que permita entender el impacto de las campañas y tomar decisiones basadas en datos.
Trabajar con una mentalidad de test & learn, proponiendo nuevas ideas, formatos, canales y enfoques creativos.

+5 años de experiencia en marketing, growth o performance marketing, idealmente en compañías tech, marketplaces, movilidad o entornos de alto crecimiento.
Perfil híbrido entre creatividad y análisis: entiendes cómo construir marca, pero también cómo optimizar funnels y escalar adquisición.
Experiencia desarrollando campañas orientadas a resultados con foco en conocimiento, atracción, adquisición y conversión.
Capacidad para trabajar de forma transversal con equipos locales operativos, globales, agencias y stakeholders senior.
Mentalidad data-driven y experiencia analizando métricas de negocio y performance.
Sensibilidad creativa y capacidad para identificar tendencias, insights y oportunidades culturales.
Alta capacidad de ejecución, autonomía y orientación a impacto.
Inglés profesional.

Un proyecto donde poder desarrollar tu carrera profesional en una gran compañía y sector.
Contrato indefinido.
Salario emocional que incluye: Conciliación, Bienestar, Flexisalary y Happy Office.

Esta propuesta de beneficios busca hacer de tu día a día más motivador, equitativo y alineado con tu crecimiento.