Vodafone is a leading global telecommunications company providing mobile and fixed-line services, broadband, and digital television. As one of the world's largest mobile network operators, it serves hundreds of millions of customers across Europe, Africa, and Asia, positioning itself at the forefront of the digital revolution through its extensive infrastructure and technology services.

In Spain, Vodafone maintains a massive footprint with its national headquarters in Madrid and a world-class Innovation Hub in Málaga. The company is a primary driver of 5G and IoT development in the region, making it a top destination for international tech professionals. Its Spanish operations are highly internationalized, offering a multicultural work environment where English is frequently used in technical and global business functions.

Founded in 1984 in the UK, Vodafone grew through international acquisitions to become a global telecom giant. It entered the Spanish market in 2000 by acquiring Airtel, subsequently rebranding it to Vodafone Spain.

For international professionals

The Vodafone Innovation Hub in Málaga is a major center for international tech talent, focusing on 5G, IoT, and Edge Computing.
English is the official working language for many technical, global, and innovation-focused roles in Spain.
The company implements a 'Spirit of Vodafone' culture that emphasizes flexible working and digital-first collaboration.
Vodafone often provides relocation assistance and visa sponsorship for specialized technical roles recruited internationally.

VODAFONE ESPAÑA - Specialist Marketing Customer Base

Vodafone Spain

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

About the position:

You will be responsible for defining, developing, and evolving CVM products and initiatives, ensuring their impact on the development of the customer portfolio and their alignment with the business strategy, with an end-to-end role from conceptualization to launch and continuous improvement.

📌Main responsibilities:

• Define the value proposition of CVM products and initiatives (offer, promotions, content, ...), aligning it with the company strategy and the needs of Vodafone customers.
• Prepare business cases and evaluate the economic viability of new initiatives and product evolutions.
• Define the functional, commercial, and operational requirements necessary for the development of the solutions.
• Manage and prioritize the product backlog and CVM functionalities, guaranteeing alignment with strategic priorities.
• Provide the CVM vision, from a customer perspective, in coordination with technology, operations, marketing, channels, and analytics.
• Define the Go-To-Market (GTM): commercial brief, communications, and guidelines for campaigns.
• Ensure the correct launch and execution in sales channels.
• Monitor product performance, identifying opportunities for continuous improvement.
• Follow the treatment and resolution of gaps or incidents during implementation, leading solutions that minimize impact on the customer and business.
• Analyze the market and competition to identify opportunities.
• Ensure the contribution of products to portfolio development initiatives (upselling, cross-selling, and loyalty).

📌What do we need?

• Experience in product management, marketing, or commercial offer development.
• Experience in defining requirements and working with technical teams.
• High capacity for prioritization and backlog management in complex and changing environments.
• Ability to lead transversal projects and coordinate multiple stakeholders.

• Ability to conceive, propose, and agree upon alternative solutions ("out-of-the-box" solutions, MVP) to achieve objectives while minimizing impact.
• Experience in defining and executing launch strategies (GTM).
• Communication and influence skills, business and results orientation.

• Experience in telecommunications and CVM product/offer will be valued.

• Desirable university degree in Business Administration, Marketing, Engineering, Telecommunications, or similar.

What do we offer you?

🌍 Flexible work: 60% from home and 40% from the office, with flexible hours!

🏡 20 additional remote work days: Work from anywhere in Spain.

🗓️ 25 vacation days: Additionally, enjoy December 24th and 31st off, and you have the option to purchase up to 10 additional days.

🍽️ Restaurant vouchers: In addition to fixed remuneration and a flexible remuneration plan.

🩺 Free health insurance: Coverage with Adeslas, life insurance, and a comprehensive health and wellness management program, both physical and mental.

💰 Pension plan option. Secure your future with our pension plan options.

❤️ 3 volunteering days per year: Dedicate time to volunteering projects with these additional days.

🚀 Career development and training: Access to a skill development platform based on Artificial Intelligence and learning content from Skillsoft, MIT Horizon, Harvard, and more.

📲 App for digital management. Organize your day-to-day in the office easily with our app.

If you want to get to know us better, visit our website and discover what life working at Vodafone would be like: https://www.vodafone.es/c/conocenos/es/vodafone-espana/trabaja-con-nosotros/

#VodafoneSpain

View original advert (Spanish)

Sobre la posición:

Serás responsable de definir, desarrollar y evolucionar los productos e iniciativas de CVM, asegurando su impacto en el desarrollo de la cartera de clientes y su alineación con la estrategia de negocio, con un rol end-to-end desde la conceptualización hasta su lanzamiento y mejora continua.

📌Principales responsabilidades:

• Definir la propuesta de valor de productos e iniciativas CVM (oferta, promociones, contenido, ...), alineándola con la estrategia de compañía y las necesidades de cliente Vodafone.
• Elaborar business cases y evaluar la viabilidad económica de nuevas iniciativas y evoluciones de producto.
• Definir requisitos funcionales, comerciales y operativos necesarios para el desarrollo de las soluciones.
• Gestionar y priorizar el backlog de producto y funcionalidades CVM, garantizando alineamiento con prioridades estratégicas.
• Aportar la visión de CVM, con perspectiva cliente, en la coordinación con tecnología, operaciones, marketing, canales y analítica.
• Definir el Go-To-Market (GTM): brief comercial, comunicaciones y lineamientos para campañas.
• Asegurar el correcto lanzamiento y ejecución en canales de venta.
• Monitorizar el desempeño de producto, identificando oportunidades de mejora continua.
• Seguir el tratamiento y resolución de gaps o incidencias en implantación, liderando soluciones que minimicen impacto en cliente y negocio.
• Analizar mercado y competencia para identificar oportunidades.
• Asegurar la contribución de los productos a las iniciativas de desarrollo de cartera (upselling, cross-selling y fidelización).

📌¿Qué necesitamos?

• Experiencia en gestión de producto, marketing o desarrollo de oferta comercial.
• Experiencia en definición de requerimientos y trabajo con equipos técnicos.
• Alta capacidad de priorización y gestión de backlog en entornos complejos y cambiantes.
• Habilidad para liderar proyectos transversales y coordinar múltiples stakeholders.

• Capacidad para idear, proponer y consensuar soluciones alternativas (soluciones "out-of-the-box", MVP) para lograr los objetivos minimizando impacto.
• Experiencia en definición y ejecución de estrategias de lanzamiento (GTM).
• Habilidad de comunicación e influencia, orientación a negocio y a resultados.

• Se valorará experiencia en telecomunicaciones y producto/oferta CVM.

• Deseable Titulación universitaria en ADE, Marketing, Ingeniería, Telecomunicaciones o similar.

¿Qué te ofrecemos?

🌍 Trabajo flexible: 60% desde casa y 40% desde la oficina, ¡con horario flexible!

🏡 20 días adicionales de teletrabajo: Trabaja desde cualquier punto de España.

🗓️ 25 días de vacaciones: Además, disfruta de los días 24 y 31 de diciembre libres, y tienes la opción de comprar hasta 10 días adicionales.

🍽️ Tickets restaurante: Adicionales a la retribución fija y plan de remuneración flexible.

🩺 Seguro de salud gratuito: Cobertura con Adeslas, seguro de vida y un programa integral de gestión de cuidado de la salud y bienestar, tanto físico como mental.

💰 Opción de plan de pensiones. Asegura tu futuro con nuestras opciones de plan de pensiones.

❤️ 3 día de voluntariado al año: Dedica tiempo a proyectos de voluntariado con estos días adicionales.

🚀 Desarrollo de carrera y formación: Acceso a una plataforma de desarrollo de habilidades basada en Inteligencia Artificial y contenidos de aprendizaje de Skillsoft, MIT Horizon, Harvard y más.

📲 App para la gestión digital. Organiza tu día a día en la oficina de manera sencilla con nuestra app.