Yield & Programmatic Partner

The Challenge 🧩

As a Yield & Programmatic Partner you will drive and maximize Wallapop's advertising revenue through strategic inventory management, advanced pricing optimization, and strong demand partner relationships-while safeguarding advertiser quality standards and delivering an exceptional user experience.

What You Will Do 👇

• Develop and execute yield strategies across direct sales, programmatic, and network demand channels.
• Set and optimize floor prices, waterfalls, and auction configurations to maximize revenue per impression.
• Ensure optimal revenue delivery from all indirect demand sources including Open Bidding SSPs, Idealo, AdMob, and ad networks.
• Analyze inventory performance, identify revenue opportunities, and recommend optimization strategies.
• Forecast advertising revenue, manage pacing against targets, and report on performance trends.
• Negotiate rates, terms, and SLAs with programmatic partners, SSPs, and ad networks.
• Onboard and evaluate new demand sources, measuring incremental value and auction efficiency.
• Manage relationships with key programmatic buyers, agencies, and demand partners.
• Optimize demand path to reduce auction inefficiencies and maximize advertiser competition.
• Partner with Ad Tech Lead on implementation of yield strategies, testing new configurations, and troubleshooting revenue issues.
• Coordinate with sales team on inventory allocation, pricing strategies, and direct vs. programmatic balance.
• Collaborate with product team on ad placement strategy, user experience impact, and inventory roadmap.

What We're Looking For 🔎

• 5+ years of experience in Programmatic, AdOps, or AdTech on the publisher side (ideally within a marketplace or large international media group).
• Strong knowledge of the programmatic ecosystem, including vendors, technologies, industry trends, and current challenges.
• Hands-on experience in yield management and programmatic revenue optimization, SSP management, and technical AdTech troubleshooting.
• Highly analytical and data-driven, with experience managing A/B tests, revenue forecasting, pricing optimization, and working with analytics tools such as Looker and Google Analytics.
• Comfortable working in a global, international environment.
• Native or near-native English proficiency (required); Spanish is a plus

Do note that all our jobs are 📍 Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.