Accenture is a leading global professional services company that provides a vast range of services in strategy, consulting, technology, and operations. With a workforce of over 700,000 people serving clients in more than 120 countries, it is a powerhouse in digital transformation, cloud services, and cybersecurity. The company is recognized for its massive scale and its ability to integrate business and technology to drive value for the world's largest organizations.

In Spain, Accenture is one of the largest private employers in the professional services sector, maintaining a significant presence across several regions including Madrid, Barcelona, and Málaga. The company is highly attractive to international professionals due to its diverse project portfolio, multicultural teams, and structured career development paths. It frequently recruits for specialized roles in Industry X, Salesforce, and cloud engineering, often serving as a major entry point for foreign talent into the Spanish corporate landscape.

Originally the consulting arm of Arthur Andersen, the firm became independent in 1989 as Andersen Consulting. It officially rebranded to Accenture in 2001 and has since grown into a global leader through organic growth and hundreds of strategic acquisitions.

This job was published 3 months ago

Manager – Marketing Automation & Data Tech / SONG

Accenture

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Accenture Song | Data & AI

About Accenture Song

Accenture Song is where we design experiences that help improve people's lives. We reimagine industries, products, and services by combining creativity, data, and technology to generate real business impact.
If you believe that brand relevance depends on technology, digitalization, and the intelligent activation of data, then you belong with us.

We are looking for a Manager to join the Data Tech area within Data & AI at Accenture Song , with a focus on Marketing Automation and Customer Data Platforms .

The selected person will lead strategic projects for major clients, acting as a reference in client relations, responsible for delivery and team leadership, with a clear business vision and experience.

The role requires a solid technical background , enabling an understanding of MarTech platform architectures, integrations, and capabilities, as well as leading technical conversations with internal and client teams.

Key Responsibilities

Act as the main point of contact with the client , building trusting relationships with business and technology stakeholders.
To provide sound technical expertise for decision-making regarding architecture, integrations, and solution design, acting as a bridge between business and technology.
Lead Marketing Automation and data activation initiatives, ensuring alignment with the client's business objectives.
Manage end-to-end project delivery , including planning, monitoring, quality, and risk management.
Lead and develop multidisciplinary teams , promoting good practices, collaboration and talent growth.
Define and govern the model of solutions based on Adobe Experience Cloud (AJO, Adobe Campaign, Adobe Experience Platform - RTCDP).
Coordinate the definition of high-level architectures and integrations with client ecosystems.
Collaborate with internal Accenture teams (strategy, creativity, technology) to deliver integrated solutions.
Identify account growth opportunities and contribute to business proposals.
Participate in innovation and digital transformation initiatives within Accenture Song.

Qualifications

8-15 years of experience in Marketing Automation, Customer Data, CRM or MarTech environments.
Previous technical background in development, data, integration or MarTech platforms
Ability to understand and discuss architectures, data models, integrations, and technical workflows
Solid experience leading projects and teams , with responsibility for clients and results.
Technical knowledge of Adobe Experience Cloud platforms (AJO, Campaign, AEP/RTCDP). Experience with Salesforce Marketing Cloud and/or Pega is a plus.
Customer focus, business and value creation.
Previous experience in consulting and working with large organizations.
High level of Spanish and English .

What We Offer

Strategic and high-impact projects
Itineraries on leading market platforms.
Collaborative, innovative and people-oriented environment

In addition, you will have other BENEFITS such as:

Health, life and accident insurance
Medical services and wellness programs
Flexible compensation and stock purchase program
Flexible programs (schedule, days off, vacations...)
Training and certification pathways
Sustainability programs and the Accenture Foundation
Employee network for diversity
Other benefits: Bankinter branch with special conditions and profit sharing

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Declaration of equal employment opportunities

We believe no one should be discriminated against because of their differences. All employment decisions will be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship, or any other criterion protected by applicable law. Our rich diversity makes us more innovative, competitive, and creative, helping us better serve our customers and communities.

View original advert (Spanish)

Accenture Song | Data & AI

About Accenture Song

Accenture Song es donde se diseñan experiencias que ayudan a mejorar la vida de las personas. Reimaginamos industrias, productos y servicios combinando creatividad, datos y tecnología para generar impacto real en negocio.
Si crees que la relevancia de las marcas pasa por la tecnología, la digitalización y la activación inteligente del dato, tu lugar está con nosotros.

Buscamos un/a Manager para incorporarse al área de Data Tech dentro de Data & AI en Accenture Song, con foco en Marketing Automation y Customer Data Platforms.

La persona seleccionada liderará proyectos estratégicos para grandes clientes, actuando como referente en la relación con cliente, responsable del delivery y del liderazgo de equipos, con una visión clara de negocio y experiencia.

El rol requiere un sólido background técnico, que permita entender arquitecturas, integraciones y capacidades de las plataformas MarTech, así como liderar conversaciones técnicas con equipos internos y del cliente.

Key Responsibilities

Actuar como interlocutor principal con el cliente, construyendo relaciones de confianza con stakeholders de negocio y tecnología.
Aportar criterio técnico sólido para la toma de decisiones de arquitectura, integraciones y diseño de soluciones, actuando como puente entre negocio y tecnología.
Liderar iniciativas de Marketing Automation y activación de datos, asegurando alineamiento con los objetivos de negocio del cliente.
Gestionar el delivery end‑to‑end de proyectos, incluyendo planificación, seguimiento, calidad y gestión de riesgos.
Liderar y desarrollar equipos multidisciplinares, promoviendo buenas prácticas, colaboración y crecimiento del talento.
Definir y gobernar el modelo de soluciones basadas en Adobe Experience Cloud (AJO, Adobe Campaign, Adobe Experience Platform - RTCDP).
Coordinar la definición de arquitecturas de alto nivel e integraciones con ecosistemas del cliente.
Colaborar con equipos internos de Accenture (estrategia, creatividad, tecnología) para ofrecer soluciones integradas.
Identificar oportunidades de crecimiento de cuenta y contribuir a propuestas comerciales.
Participar en iniciativas de innovación y transformación digital dentro de Accenture Song.

Qualifications

8-15 años de experiencia en proyectos de Marketing Automation, Customer Data, CRM o entornos MarTech.
Background técnico previo en entornos de desarrollo, data, integración o plataformas MarTech
Capacidad para comprender y discutir arquitecturas, modelos de datos, integraciones y flujos técnicos
Experiencia sólida liderando proyectos y equipos, con responsabilidad sobre cliente y resultados.
Conocimiento tecnico de plataformas de Adobe Experience Cloud (AJO, Campaign, AEP/RTCDP). Se valorará experiencia en Salesforce Marketing Cloud y/o Pega.
Orientación a cliente, negocio y generación de valor.
Experiencia previa en consultoría y trabajo con grandes organizaciones.
Nivel alto de español e inglés.

What We Offer

Proyectos estratégicos y de alto impacto
Itinerarios de en plataformas líderes de mercado.
Entorno colaborativo, innovador y orientado a las personas

Además, tendrás otros BENEFICIOS como:

Seguro médico, de Vida y accidentes
Servicio médico y programas de bienestar
Programa de retribución flexible y compra de acciones
Programas de flexibilidad (horaria, de días libres, vacaciones...)
Itinerarios de formación y certificación
Programas de sostenibilidad y Fundación Accenture
Red de empleados por la diversidad
Otros beneficios: Oficina Bankinter con condiciones especiales y reparto de beneficios

About Accenture

Visit us atwww.accenture.com

Declaración de igualdad de oportunidades en el empleo

Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos ayuda a servir mejor a nuestros clientes y comunidades.