Air Europa is one of Spain's leading airlines and a key player in the European aviation industry. Founded in 1986 and headquartered in Palma de Mallorca, the company operates a modern fleet of Boeing aircraft, connecting Spain with numerous destinations across Europe, North Africa, and the Americas. As part of the Globalia group, it maintains a significant market share in the transatlantic corridor and is a member of the SkyTeam alliance.

The company maintains its primary operational hub at Madrid-Barajas Airport and its corporate headquarters in Mallorca. For international professionals, Air Europa offers diverse opportunities ranging from specialized aeronautical engineering and flight operations to digital transformation roles in data analytics, SEO, and marketing automation. The multicultural environment and the airline's focus on international expansion make it an attractive destination for expats with aviation expertise or technical skills.

Founded in 1986, Air Europa was the first Spanish private airline to operate scheduled domestic flights. It became part of the Globalia group in 1991 and has since grown into a major international carrier with a focus on connecting Europe and the Americas.

Marketing Automation Developer

Air Europa

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

The project:

Air Europa's Digital department is responsible for the company's digital sales and operations. You will work within a digital environment consisting of a website and mobile apps that operate in more than 25 markets and receive millions of monthly visits. This environment features several transactional flows where thousands of operations are performed daily and is one of the company's fundamental pillars. You will be part of the Customer Orchestration team, whose mission is to drive personalization and efficiency across digital channels through the use of data, audiences, and Martech tools. Our goal is to integrate and maximize the potential of various platforms (CDP, CMS, Marketing Automation, etc.), ensuring personalized and measurable experiences throughout the customer journey.

The position:

As a Marketing Automation Developer, you will be responsible for activating and operationalizing customer data within Air Europa's martech ecosystem, facilitating its use in campaigns, automated journeys, and personalized communication strategies.

The role sits at the intersection of data, marketing, and technology, being key to transforming customer information from various sources (CDP, CRM, digital platforms, analytics, etc.) into actionable audiences and activations.

You will work cross-functionally with CRM, Data & Analytics, Commercial Communications, Digital Product, and Technology teams to:

* Configure and manage advanced segmentations, triggers, and automations, facilitating the activation of audiences across different communication channels.
* Ensure the correct integration and data flow between the CDP, CRM, and activation platforms, ensuring consistency and quality in the use of audiences.
* Configure automated customer journeys and multi-channel campaigns, ensuring efficient use of customer data throughout the lifecycle.
* Collaborate with technical and business teams to translate marketing and customer experience needs into scalable data activation solutions.
* Design and implement customer data activation strategies by converting attributes, events, and behaviors into audiences usable in campaigns and journeys.

What we offer:

* Permanent contract: Stability and job security from day one.
* Flexible schedule: Monday to Friday, adapted to your pace and needs.
* Possibility of remote work with occasional attendance at our headquarters in Llucmajor, Mallorca.
* Travel benefits: Tickets with our company and partner airlines to enjoy with family and friends.

To be successful in this position, we consider the following essential:

* Knowledge of SQL or other languages used to work with data in marketing environments.
* Ability to collaborate with technical teams (data, IT, martech) and business teams, translating needs into operational solutions.
* Knowledge of automated journey design, advanced segmentation, triggers, and workflows.

Additionally, we will especially value:

* Knowledge of HTML layout with a focus on email marketing.

* Knowledge of AMPscript.

* Salesforce certifications (Marketing Cloud Consultant, Marketing Cloud Email Specialist, or similar).
* Experience in e-commerce environments or companies with multiple digital channels.

Our commitment to equality and sustainability

We actively work to reduce our environmental and social impact, contributing to more prosperous and equitable communities. Through the fulfillment of our Equal Opportunity Plan, diversity standards, and internal policies, we take concrete actions to remove barriers and promote inclusion at all levels, leveraging the richness that plurality brings to our success in the aviation industry.

View original advert (Spanish)

El proyecto:

El departamento Digital de Air Europa se encarga de las ventas y operativas digitales de la compañía. Trabajarás con un entorno digital formado por una web y apps móviles que operan en más de 25 mercados y reciben millones de visitas mensuales. Este entorno cuenta con varios flujos transaccionales en los que se realizan miles de operaciones al día y es uno de los pilares básicos de la compañía. Formarás parte del equipo de Orquestación de Clientes, cuya misión es impulsar la personalización y eficiencia de los canales digitales mediante el uso de datos, audiencias y herramientas Martech. Nuestro objetivo es integrar y sacar el máximo partido a las distintas plataformas (CDP, CMS, Marketing Automation, etc.), garantizando experiencias personalizadas y medibles en todo el customer journey.

La posición:

Como Marketing Automation Developer, serás responsable de activar y operacionalizar los datos de cliente dentro del ecosistema martech de Air Europa, facilitando su utilización en campañas, journeys automatizados y estrategias de comunicación personalizada.

El rol se sitúa en la intersección entre datos, marketing y tecnología, siendo clave para transformar información de cliente procedente de distintas fuentes (CDP, CRM, plataformas digitales, analítica, etc.) en audiencias y activaciones accionables.

Trabajarás de forma transversal con equipos de CRM, Data & Analytics, Comunicaciones Comerciales, Producto Digital y Tecnología para:

* Configurar y gestionar segmentaciones avanzadas, triggers y automatizaciones, facilitando la activación de audiencias en los distintos canales de comunicación.
* Garantizar la correcta integración y flujo de datos entre el CDP, CRM y las plataformas de activación, asegurando consistencia y calidad en la utilización de audiencias.
* Configurar customer journeys automatizados y campañas multicanal, asegurando una utilización eficiente de los datos de cliente a lo largo del ciclo de vida.
* Colaborar con equipos técnicos y de negocio para traducir necesidades de marketing y experiencia de cliente en soluciones escalables de activación de datos.
* Diseñar e implementar estrategias de activación de datos de cliente convirtiendo atributos, eventos y comportamientos en audiencias utilizables en campañas y journeys.

Qué ofrecemos:

* Contrato indefinido: Estabilidad y seguridad laboral desde el primer día.
* Horario flexible: De lunes a viernes, adaptado a tu ritmo y necesidades.
* Posibilidad de trabajo en remoto con asistencia ocasional a nuestras oficinas centrales en Llucmajor, Mallorca.
* Beneficios de viaje: Billetes con nuestra compañía y compañías asociadas para disfrutar con familia y amigos.

Para tener éxito en esta posición, consideramos imprescindible:

* Conocimiento de SQL u otros lenguajes utilizados para trabajar con datos en entornos de marketing.
* Habilidad para colaborar con equipos técnicos (data, IT, martech) y equipos de negocio, traduciendo necesidades en soluciones operativas.
* Conocimientos en diseño de journeys automatizados, segmentación avanzada, triggers y workflows.

Además, valoraremos especialmente:

* Conocimientos de maquetación HTML con foco en email marketing

* Conocimientos de AMPscript.

* Certificaciones Salesforce (Marketing Cloud Consultant, Marketing Cloud Email Specialist o afines).
* Experiencia en entornos e-commerce o compañías con múltiples canales digitales.