Cepsa, recently rebranded as Moeve, is a leading international energy company and one of Spain's largest industrial groups. The company operates across the entire energy value chain, including petroleum refining, chemicals, and marketing, while aggressively pivoting toward green hydrogen, biofuels, and sustainable mobility through its "Positive Motion" strategy. With a workforce of approximately 10,000 employees, it plays a critical role in the European energy transition.

Headquartered in Madrid, the company maintains a massive footprint across Spain, including major refineries in Huelva and San Roque and a vast network of service stations. For international professionals, Cepsa offers a multicultural corporate environment, particularly within its trading, digital transformation, and renewable energy divisions. The company is highly active in recruiting international talent for technical and sustainability-focused roles, often utilizing English as a primary business language in its global operations.

Founded in 1929 as Spain's first private oil company, Cepsa has evolved from a traditional petroleum refiner into a global energy player. After decades of expansion and ownership changes involving Mubadala and The Carlyle Group, the company rebranded to Moeve in 2024 to focus on the energy transition.

For international professionals

Recently rebranded to Moeve in 2024 to signal its commitment to becoming a leader in green hydrogen and sustainable energy.
Offers the 'Welcome U' internship and graduate program, which is a major entry point for international talent in Spain.
Operates major industrial hubs in Andalusia and the Canary Islands, providing opportunities outside of the Madrid corporate hub.
English is widely used in corporate departments such as Trading, IT, and Renewable Energy Development.
Headquartered in the Cepsa Tower, one of the tallest and most iconic buildings in Madrid's financial district.

CRM & Customer Lifecycle Manager

Cepsa

This job was originally posted in Spanish and automatically translated to English.

Requirements

Higher university degree in Marketing, Business Administration, Engineering, Mathematics, Statistics, or related disciplines.
Minimum of 8 years of experience in CRM, Relationship Marketing, Customer Engagement, or Marketing Automation positions.
Demonstrable experience leading CRM strategies in organizations with large customer bases and high operational complexity.
Knowledge of SQL and expert in Salesforce Marketing Cloud (certifications).
Experience in loyalty programs, customer lifecycle management, and advanced personalization strategies.
Knowledge of digital analytics tools, data management, and campaign measurement.
Languages: high level of English (B2/C1).

Benefits

With more than 10,000 employees, an international presence, and nearly 100 years of history, at Moeve we lead the energy transition for a better world.
Our goal is to take care of people and the planet, starting with the people who make up the Moeve team.
At Moeve, we imagine a better future and we want to make it a reality.
Our actions speak louder than words: we are leading an unstoppable movement.
Open a new door.
Your first day starts here.

Job Description

Are you passionate about the challenge of the energy transition?

At Moeve, we transform energy and mobility to improve the world together, and we need all the talent possible to make it a reality.

This is your opportunity!

What will your role be?

Integrated into the Mobility area, you will be responsible for defining and leading the comprehensive CRM and Customer Lifecycle Management strategy for individual customers, through the management and evolution of Salesforce Marketing Cloud, advanced segmentation capabilities, automation, and omnichannel personalization, in order to maximize customer acquisition, engagement, loyalty, and profitability, contributing to the sustainable growth of the business and the continuous improvement of the customer experience.

Why is this the perfect position for you?

• Define the CRM strategy for individual customers aligned with the company's business, loyalty, and growth objectives.

• Lead the functional evolution and governance of Salesforce Marketing Cloud, defining the CRM capabilities roadmap and ensuring the adoption of best practices.

• Design and implement Customer Lifecycle Management strategies for the different stages of the customer lifecycle (acquisition, onboarding, activation, growth, loyalty, retention, and reactivation).

• Apply customer segmentation, personalization, and activation to the CRM strategy based on behavioral, consumption, and customer value data.

• Design, supervise, and optimize automated omnichannel journeys (email, push, SMS, app), guaranteeing a consistent and personalized experience.

• Analyze customer behavior, market trends, and campaign results to identify opportunities for growth, experience improvement, and value generation.

• Define, monitor, and present strategic CRM KPIs, preparing recommendations and action plans for Management and business areas.

• Lead the experimentation and continuous optimization strategy through test & learn models, analysis of results, and improvement of action profitability.

• Analyze customer datasets across all segments to help identify commercially attractive opportunities, improving direct communication and sales.

• Coordinate cross-functional projects with Business, Loyalty, Data & Analytics, Digital, Technology, Legal, DPO areas, and external providers to ensure the correct implementation of CRM initiatives.

• Manage the relationship with technology partners and specialized agencies, guaranteeing quality of service, fulfillment of objectives, and optimization of investments made.

Who are we looking for?

• Higher university degree in Marketing, Business Administration, Engineering, Mathematics, Statistics, or related disciplines.

• Minimum of 8 years of experience in CRM, Relationship Marketing, Customer Engagement, or Marketing Automation positions.

• Demonstrable experience leading CRM strategies in organizations with large customer bases and high operational complexity.

• Knowledge of SQL and expert in Salesforce Marketing Cloud (certifications).

• Experience in loyalty programs, customer lifecycle management, and advanced personalization strategies.

• Knowledge of digital analytics tools, data management, and campaign measurement.

• Languages: high level of English (B2/C1).

Location: Madrid, Torre Moeve

Why join the Moeve team?

At Moeve, we imagine a better future and we want to make it a reality. Our actions speak louder than words: we are leading an unstoppable movement.

Open a new door. Your first day starts here.

Take the step today

View original advert (Spanish)

¿Te apasiona el reto de la transición energética?

En Moeve transformamos la energía y la movilidad para entre todos mejorar el mundo, y necesitamos de todo el talento para hacerlo realidad.

¡Esta es tu oportunidad!

¿Cuál será tu rol?

Integrado/a en el área de Mobility, serás responsable de definir y liderar la estrategia integral de CRM y Customer Lifecycle Management para clientes particulares, mediante la gestión y evolución de Salesforce Marketing Cloud, capacidades avanzadas de segmentación, automatización y personalización omnicanal, con el fin de maximizar la captación, vinculación, fidelización y rentabilidad de los clientes, contribuyendo al crecimiento sostenible del negocio y a la mejora continua de la experiencia de cliente.

¿Por qué este es el puesto perfecto para ti?

• Definir la estrategia CRM de clientes particulares alineada con los objetivos de negocio, fidelización y crecimiento de la compañía.

• Liderar la evolución funcional y el gobierno de Salesforce Marketing Cloud, definiendo la hoja de ruta de capacidades CRM y asegurando la adopción de mejores prácticas.

• Diseñar e implementar estrategias de Customer Lifecycle Management para los distintos momentos del ciclo de vida del cliente (captación, onboarding, activación, crecimiento, fidelización, retención y reactivación).

• Aplicar a la estrategia de CRM la segmentación de clientes, personalización y activación basados en datos de comportamiento, consumo y valor cliente.

• Diseñar, supervisar y optimizar journeys automatizados omnicanal (email, push, SMS, app), garantizando una experiencia consistente y personalizada.

• Analizar el comportamiento de clientes, tendencias de mercado y resultados de campañas para identificar oportunidades de crecimiento, mejora de la experiencia y generación de valor.

• Definir, monitorizar y presentar KPIs estratégicos de CRM, elaborando recomendaciones y planes de acción para la Dirección y las áreas de negocio.

• Liderar la estrategia de experimentación y optimización continua mediante modelos de test & learn, análisis de resultados y mejora de la rentabilidad de las acciones.

•Analizar el conjunto de datos de clientes en todos sus segmentos para ayudar a identificar oportunidades comercialmente atractivas, mejorando la comunicación directa, y las ventas.

• Coordinar proyectos transversales con las áreas de Negocio, Fidelización, Data & Analytics, Digital, Tecnología, Legal, DPO y proveedores externos para asegurar la correcta implantación de las iniciativas CRM.

• Gestionar la relación con partners tecnológicos y agencias especializadas, garantizando la calidad de servicio, el cumplimiento de objetivos y la optimización de las inversiones realizadas.

¿A quién estamos buscando?

• Titulación universitaria superior en Marketing, ADE, Ingeniería, Matemáticas, Estadística o disciplinas afines.

• Experiencia mínima de 8 años en posiciones de CRM, Marketing Relacional, Customer Engagement o Marketing Automation.

• Experiencia demostrable liderando estrategias CRM en organizaciones con grandes bases de clientes y elevada complejidad operativa.

• Conocimiento en SQL y experto de Salesforce Marketing Cloud. (certificaciones)

• Experiencia en programas de fidelización, customer lifecycle management y estrategias de personalización avanzada.

• Conocimiento de herramientas de analítica digital, gestión de datos y medición de campañas.

• Idiomas: inglés nivel alto (B2/C1).

Localización: Madrid, Torre Moeve

¿Por qué unirte al equipo Moeve?

Con más de 10.000 trabajadores, presencia internacional y casi 100 años de historia, en Moeve lideramos la transición energética para un mundo mejor. Nuestro objetivo es el de cuidar de las personas y el planeta, empezando por las personas que forman el equipo Moeve.

En Moeve imaginamos un futuro mejor y queremos hacerlo realidad. Nuestras acciones hablan más alto que las palabras: estamos liderando un movimiento imparable.