El Corte Inglés is the largest department store group in Europe and a dominant force in the Spanish retail landscape. Headquartered in Madrid, the conglomerate operates a diverse portfolio including department stores, supermarkets, travel agencies, and insurance services. With a workforce of tens of thousands, it serves as a primary pillar of the Spanish economy and a leader in consumer goods distribution.

For international professionals, El Corte Inglés offers a gateway into the Spanish corporate world, particularly within its expanding digital, IT, and logistics hubs. While customer-facing roles typically require high Spanish proficiency, the company's focus on e-commerce and supply chain modernization has increased demand for specialized technical talent and project managers from diverse backgrounds.

Founded in 1940 by Ramón Areces in Madrid, the company began as a small tailor shop. Over several decades, it expanded through aggressive growth and acquisitions to become Spain's most iconic retail conglomerate.

For international professionals

Largest department store chain in Europe with a massive physical and digital footprint across Spain.
Offers a wide variety of roles ranging from specialized tech and engineering to corporate management and retail.
Headquartered in Madrid with a presence in every major Spanish city and province.
Currently undergoing a significant digital transformation, creating opportunities for international IT and e-commerce experts.
Known for providing long-term career stability and being one of the most recognized brands in the country.

Content Commerce Lead

El Corte Ingles

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Are you looking to develop your talent and find a place where your effort is recognized? We offer a dynamic, close-knit, and forward-looking environment. Here, every day is a new opportunity to learn, grow, and shine. Imagine being part of a diverse team where evolution and customer service are our priority. At El Corte Inglés, our work is a shared passion.

The project awaiting you.

Lead the Content Commerce team, ensuring that the commercial content of our categories provides value to the customer, strengthens brand positioning, and contributes to business growth.

You will be responsible for coordinating the evolution of content within the eCommerce channel, translating organizational campaigns and content into an attractive, inspiring, and conversion-oriented digital experience.

Main functions and requirements.

Lead and develop a team of Content Commerce Managers.
Define and coordinate the commercial content strategy for the different eCommerce categories.
Adapt corporate campaigns to the digital environment, guaranteeing an experience aligned with business objectives.
Drive different content formats such as commercial landings, editorial content, buying guides, enriched content, UGC, ratings, and reviews.
Conceptualize and coordinate the creation of content together with the Content Design, Purchasing, Marketing, CRM, Social Media, and Production teams.
Identify improvement opportunities to optimize the customer experience and increase conversion.
Define, analyze, and track the main KPIs of the area (traffic, engagement, conversion, attributed sales, and revenue).
Prepare reports and present results to different levels of the organization.
Optimize processes and workflows to improve efficiency and reduce time-to-market.

Requirements:

Previous experience leading teams in eCommerce, Content Commerce, or Content Management environments.
Experience coordinating cross-functional projects with multiple business areas.
Profile with a strong analytical orientation and the ability to transform data into decisions.
Ability to combine commercial vision, sensitivity to content, and a focus on results.
Communication and negotiation skills with different stakeholders.
Tools: Advanced Excel. Power BI. Google Analytics. PowerPoint (presentations for management).
English level B2
We especially value
- Experience in retail or eCommerce companies.
- Knowledge of conversion-oriented content strategies.
- Experience working with editorial and commercial content.

We offer a variety of social benefits that will contribute to your well-being.

- Exclusive discounts and financing options.

- Life insurance.

- Corporate University.

- Continuous training for professional development.

- Study grants for children of employees.

- In-house Medical Service.

- Flexible remuneration plan.

If you find this position interesting, we invite you to apply, as your experience could be very valuable to us. In our company, everyone is welcome.

View original advert (Spanish)

¿Buscas desarrollar tu talento y un lugar dónde tu esfuerzo sea reconocido? Te ofrecemos un entorno dinámico, cercano y de futuro. Aquí, cada día es una nueva oportunidad para aprender, crecer y brillar. Imagina formar parte de un equipo diverso, donde la evolución y el servicio al cliente son nuestra prioridad. En El Corte Inglés, nuestro trabajo es una pasión compartida.

El proyecto que te espera.

Liderar el equipo de Content Commerce, asegurando que el contenido comercial de nuestras categorías aporte valor al cliente, fortalezca el posicionamiento de la marca y contribuya al crecimiento del negocio.

Serás responsable de coordinar la evolución del contenido dentro del canal eCommerce, trasladando campañas y contenidos de la organización a una experiencia digital atractiva, inspiradora y orientada a la conversión.

Funciones principales y requisitos.

Liderar y desarrollar un equipo de Gestores de Content Commerce.
Definir y coordinar la estrategia de contenido comercial para las diferentes categorías del eCommerce.
Adaptar campañas corporativas al entorno digital, garantizando una experiencia alineada con los objetivos comerciales.
Impulsar diferentes formatos de contenido como landings comerciales, contenido editorial, guías de compra, contenido enriquecido, UGC, valoraciones y reviews.
Conceptualizar y coordinar la creación de contenidos junto con los equipos de Content Design, Compras, Marketing, CRM, Redes Sociales y Producción.
Identificar oportunidades de mejora para optimizar la experiencia de cliente y aumentar la conversión.
Definir, analizar y hacer seguimiento de los principales KPIs del área (tráfico, engagement, conversión, ventas atribuidas y facturación).
Elaborar informes y presentar resultados a diferentes niveles de la organización.
Optimizar procesos y flujos de trabajo para mejorar la eficiencia y reducir el time-to-market.

Requisitos:

Experiencia previa liderando equipos en entornos de eCommerce, Content Commerce o Content Management.
Experiencia coordinando proyectos transversales con múltiples áreas de negocio.
Perfil con una marcada orientación analítica y capacidad para transformar datos en decisiones.
Capacidad para combinar visión comercial, sensibilidad por el contenido y foco en resultados.
Habilidades de comunicación e interlocución con diferentes stakeholders.
Herramientas: Excel avanzado. Power BI. Google Analytics. PowerPoint (presentaciones a dirección).
Inglés nivel B2
Valoramos especialmente
- Experiencia en empresas de retail o eCommerce.
- Conocimiento de estrategias de contenido orientadas a conversión.
- Experiencia trabajando con contenidos editoriales y comerciales.

Te ofrecemos una variedad de beneficios sociales que contribuirán a tu bienestar.

- Descuentos exclusivos y opciones de financiación.

- Seguro de vida.

- Universidad Corporativa.

- Formación continua para el desarrollo profesional.

- Ayudas al estudio para hijos e hijas de empleados.

- Servicio Médico propio.

- Plan de retribución flexible.

Si te resulta interesante este puesto, te invitamos a que apliques, ya que tu experiencia podría ser muy valiosa para nosotros. En nuestra empresa todas las personas son bienvenidas.